Modernizing Market Research: Opportunities for Insights Professionals to Drive Innovation and Create Value
Editor's note: Globalpark gave a webinar on modernizing market research on November 1, 2011. Duration 59:34.
Today’s consumers are armed with more information than ever and an evolving set of social and mobile devices to engage not only with friends and family – but with brands of their choice.
Learn how leading companies are evolving their businesses to better engage, understand and activate their customers across these multiple and emergent channels. Through modern feedback and listening processes, they are turning what might appear to be “chaos” into a structured, measurable environment. The result? Deeper engagement and richer insights, applied to improve customer relationships, innovate products and extend marketing reach.
Key takeaways:
- Insight imperatives in the age of the customer.
- The evolving EFM market landscape and the role of insights professionals.
- Real-world examples (from HTC, General Mills and Bosch) on applying modern EFM to innovate products, build brand and extend reach.
Presenters:
- Roxana Strohmenger, analyst, Forrester Research Inc.
- Jim Whaley, vice president, Globalpark, a QuestBack Company.