Global B2B market research specialists

MATTHEW HARRISON

CEO, B2B INTERNATIONAL

B2B International is the largest B2B-focused market research firm. The group is led by Matthew Harrison, who established the Beijing, New York and Düsseldorf offices, resulting in substantial growth over the years. Harrison is widely published, has spoken at numerous conferences and has advised over 100 large companies on business opportunities.

Harrison’s focus is on B2B International’s key differentiators: the deep industry knowledge that comes with the company’s extensive B2B experience and the international expertise given the firm’s global footprint and 100+ countries re-searched every year.

B2B International’s commitment to helping B2B brands be more successful is evidenced by its clients outperforming the stock market by almost 20 percent. Under Harrison’s leadership, B2B International has doubled in size every few years.

Having conducted 3,000+ B2B research studies, B2B International’s experience spans various sectors from heavy industry to financial and business services. The company provides a range of research services that give B2B brands a competitive edge.

914-761-1909

www.b2binternational.com

matthewh@b2binternational.com

Leading incentive solutions

JONATHAN PRICE, CEO

Virtual Incentives (VI) has been partnering with leading market research firms since 2008 to provide incentive solutions proven to increase respondent engagement and drive response rates in both qualitative and quantitative studies. Through the VI incentive technology platform, you can focus on your research respondents’ experience with access to the tools to provide what they want in their research incentive – personalization and relevancy, choice and instant gratification through virtual, mobile delivery. When you provide immediate, convenient and meaningful incentives to your respondents, you create quality research results.

Much of today’s research is conducted on-the-go, and today’s prospective respondents have short attention spans, busy lifestyles and expect immediate gratification. By tying the VI advanced incentive platform into your research projects, you are able to meet the demands of your respondent, delivering the reward they want, when they want it, on any device – with instant delivery.

Virtual Incentives is the leading provider of virtual Visa® and MasterCard® accounts as well as e-gift cards from more than 600 merchants around the world to meet the needs of both your domestic and international research projects. By simplifying order and delivery processes, the incentive solutions available are cost-effective, flexible and completely customizable.

Jonathan Price has led Virtual Incentives to develop premiere digital incentive programs to help market research companies connect with respondents in ever-evolving ways. Throughout his career, Jonathan has focused on client relationship management, teamwork and success through thought leadership and taking risks.

Under Jonathan’s leadership, VI has become a key partner in the market research industry by driving the agile development of a platform that goes far beyond the typical, mechanical, pedestrian delivery of incentives. Jonathan has developed an API that offers end-to-end service that is faster, personalized and offers multiple points of engagements. By continuing to be responsive to the latest trends in the industry, and focus on the respondent, Virtual Incentives and Jonathan Price will continue to be the go-to partner for incentivizing research studies.

www.virtualincentives.com

info@virtualincentives.com

646-736-1910

Expertise in online sample

MATHIJS DE JONG, CEO OF P2SAMPLE

As a Co-founder, CEO and Developer of P2Sample, Mathijs is an innovative leader within the market research industry who is on a mission to elevate the concept of research itself, set new industry standards and lead paths through technological and programmatic evolution. His knowledge and work have mastered the use of technology and data-driven solutions to deliver high-quality research results while simultaneously increasing participant satisfaction and unparalleled user experience.

At the heart of the P2Sample development team, Mathijs drives change from within the company in addition to working externally with clients and trusted industry partners. He has developed and implemented proprietary profiling and routing technologies in use within P2Sample’s operations that promote strong user engagement for research respondents. In parallel, his team has developed an agile, programmatic quality score system that delivers high data quality that allows the company’s clients to drive truly actionable insights.

Recently, while partnering with both BrainJuicer and ZappiStore, Mathijs and his global team set new industry bench-marks by delivering over 7,000 completes addressing the effectiveness of Super Bowl 51 commercials. Spread across 75 real-time projects, this large volume of completions had to be executed with roughly 15 minutes in field and on a rolling basis throughout the live event.

His global background enables him to work with an international team spread across four continents to deliver both high client satisfaction and the best respondent experience for panelists. Working to support both audiences drives Mathijs and his team to develop a product that is agile, fluid and enriched with data. He strives to lead the industry by changing survey experience and increasing quality in surveys for all parties involved.

“We’re not just a team of research wonks or developers, we’re community evangelists that use technology to deliver an unparalleled sampling and survey experience to both our clients and our panelists. At P2Sample, we believe that respondent engagement and satisfaction is paramount to data quality.”

mathijs@p2sample.com

www.p2sample.com

404-446-2720

Fieldwork entrepreneurs

KATE ALBERT, CHICAGO-O’HARE; DENISE AMBROSE, SAN FRANCISCO; MICHELLE BOREA, NETWORK-INTERNATIONAL; KAMI CELANO, LA-ORANGE COUNTY; NIKKI DARRÉ, DENVER; DENICE DUNCAN-FOLDERY, MINNEAPOLIS; BECKY HARRISON, FORT LEE, N.J.; JESSICA JOSSET, DALLAS; KATE KROHN, ATLANTA; CHRISTINE LALLY, BOSTON; RYKER LAMMERS, SEATTLE; CRYSTAL MARTINEZ, WEBWORK AND ANYWHERE; KARYN PICCHIOTTI, CHICAGO-SCHAUMBURG AND NRC; MEGAN POLLARD, CHICAGO-DOWNTOWN AND NETWORK US; CLAY TURNER, PHOENIX

Fieldwork’s greatest innovation was made at the inception of our company over 35 years ago: an entrepreneurial structure. Each Fieldwork facility and service has its own president and each president has part ownership of their operation. The result has been uncompromising quality and pride in our service and a spirit of collaboration across all Fieldwork entities.

Entrepreneurship means decisions are made at the local level. You don’t need to go to “corporate” to find the person in charge, you can talk to them on-site. Entrepreneurship means changes and innovations in operations can happen immediately. Local entities are not just encouraged to think out-of-the box for better strategies, they are incentivized to do so.

Fieldwork entrepreneurs share their new ideas and innovations with each other at our numerous meetings and summits throughout the year. And Fieldworkers love to share. Our meetings are packed with shared ideas, learning and fun, and we have them at every level of the company, from the founding partners to the recruiting crews. We especially value having our clients join us during these meetings to get more insight into how we are doing and how we can improve. We believe in face-to-face research!

We invite you to come join us at one of our team events. If you would like to see pictures and bios of all of our entrepreneurs, you can find them at www.fieldwork.com/entrepreneurs.

1-800-TO-FIELD

info@fieldwork.com

“We founded Full Circle to do panel differently.”

ADAM WEINSTEIN AND NATE LYNCH CO-FOUNDERS/CO-CEOS FULL CIRCLE RESEARCH CO.

By 2013, online research had overcome early bumps to become an accepted, if not even preferred, methodology. But there remained a disturbing disconnect between researcher suppliers and sample providers. We knew we could bridge that gap. We knew we could do it better than what we had seen to date. And we were right.

Today, Full Circle is every bit of what we had envisioned. Our foundation is still based on three equally significant components: build the right product; hire high-level employees; and leverage technology to eliminate traditional restraints.

Building our product was easy. We had already spent years understanding how best to acquire panelists as well as make them feel comfortable within our environment. We had already established relationships with Web site partners. And we were experienced in security and validation, pairing a proprietary internal system with well-known products in the field. Our result is higher-quality data that yields higher-quality insights.

As for our employees, we made a commitment to only hire 10+-year vets. Ones with experience that covers operations through sales and online sample through full-service. This is the only way to serve as true consultants to our clients. To make sure that our clients are always speaking with someone who knows what they’re talking about.

Our employees would also be afforded a freedom hard to find elsewhere. Virtual offices do exactly what we thought they would: attract high-functioning, self-motivated professionals who are driven to succeed because it benefits themselves as much as us and the clients Full Circle serves.

We love that what we do differently is what’s made us successful. We help our clients on a different level. We work as partners instead of as order-takers. We don’t deliver what others call a commodity — we provide real, usable insights that make a difference.

And we’re still right.

www.ilovefullcircle.com

301-762-1972

TalkToMe@iLoveFullCircle.com

Comprehensive translation partner

NANCY HERNON, CEO

G3 has been partnering with the market research and insights industry as a comprehensive translation partner for more than 12 years. Through this laser-focused specialization, the company has the deepest understanding of how translation plugs into all your MR projects.

G3 works in 500 language combinations with hand-selected linguists – who, in addition to translation, evaluate visuals and other cultural aspects for relevancy. The G3 team is highly responsive, with a commitment that has earned Preferred Vendor Status with many Fortune 500 companies, including leading MR firms. And the human component of G3 is augment-ed with various workflow technologies thereby lowering costs and time while ensuring quality.

About G3 Translate’s CEO Nancy Hernon

Nancy Hernon’s passion for language, innovation and giving a global voice to clients has led her to a career in the translation industry spanning nearly 20 years. She takes special pride in G3’s success in the MR field, where the company has partnered on nearly 15,000 study translations for clients, spanning 135 countries. She also holds a Professional Researcher Certification from the Insights Association, serves on their Southwest board and sits on their national Standards and Ethics Committee.

212-889-5077

info@g3translate.com

g3translate.com

Qualitative behavioral expert

BARBARA GASSAWAY, CEO, THE RESEARCH GROUP

Over 15 years of creative market research experience among clinicians and patients in the health care and pharmaceutical industries. A differentiator appreciated by colleagues is Barbara’s comprehensive understanding of strategic marketing principles, along with current trends and best practices in qualitative behavioral sciences. She is expert in managing client teams, project priorities and creatively implementing methodologies to inform and drive effective decisions.

“Have you ever met someone so full of grace, quiet intelligence and good humor that you stop everything and just listen to them in awestruck reverence? The breadth of her wisdom is remarkable. If you ever seek a market research consultant, Barbara should be your first and last contact.”

- Andrew Rose, Zest Media Solutions

Contributing author to industry journals, RIVA Trainer and mentor to many, Barbara’s commitment to improving the market research industry is heartfelt.

A loyal client refers to Barbara as the rock star of moderators.

barbara@researchgrp.com

www.researchgrp.com

410-332-0400

Business-to-business visionaries

JARED SCHIERS, SENIOR VICE PRESIDENT, GLOBAL ACCESS, SUPPLY & ENGAGEMENT AT SSI

After 40 years in market research, SSI has access to the largest panel of verified B2B and B2C respondents. Since 2014, they have been especially focused on building B2B sample and currently have over 2 million panelists.

Jared Schiers is an industry expert in finding and engaging with research participants across the globe – defining online respondent engagement techniques and best practices with the company for two decades. “Researching professional audiences can be challenging,” says Schiers. “Gaining verified, accurate results about B2B audiences can be limited by the lack of quality B2B sample currently available in the marketplace.”

SSI provides a fresh, innovative approach to accessing business opinions. Jared and his dedicated B2B team are working to leverage the company’s extensive sample reach to deliver the targets that are important to their customers. Schiers man-ages all aspects of respondent engagement across sample sources, including: the digital experience within the research process; designing cutting-edge quality controls and fraud-prevention techniques; implementing meaningful, relevant and diverse rewards programs; and providing appropriate information and community services to millions of online respondents.

“Not all B2B samples are created equal – whether our customers are researching digital marketing, information technology, software, C-suite, SBO, NGO or other professionals,” Schiers says. “Our unique multimode access to mobile, online and CATI data collection give our customers the options they need to ensure their audience can be reached and their project completed.”

SSI maintains the highest verification and profiling standards across the fastest-growing B2B sample in the world. They source from qualified business panels, loyalty programs, associations, integrated partnerships and profiled consumer panels.

“Our investment in people and technology over the last few years has allowed us to offer an uncompromising level of speed and service,” says Schiers. “This has enabled us to deliver the highest levels of value and satisfaction to our customers.”

Contact SSI today to help you target the right B2B professionals for your next project.

surveysampling.com

info@surveysampling.com

203-567-7200

Leader in data collection

NAN CANALETICH, NATIONAL SALES DIRECTOR AT C&C RESEARCH

Craig Cunningham, president, and Cindy Cunningham, vice president, started the business 25 years ago and, along with Nan Canaletich, national sales director, continue to lead the company to new heights.

We are the largest privately-owned and -operated data collection company in the U.S. and have remained a leader in today’s marketplace through hard work, ingenuity and a dedication to quality.

C&C Market Research is the complete answer to all of your data collection needs.

Our management team currently oversees 47 field locations geographically dispersed across the United States; approximately 65 percent of the offices are equipped with focus and viewing rooms for qualitative research projects. We also have the ability to work on all different kinds of sensory-related market research projects. From projects with light prep to projects with full kitchen prep including ovens and ranges – we have experience across the board.

In addition to our facility capabilities, we also have experience with various research projects from large quantitative copy tests, to small qualitative focus groups, to HUTS and IHUTS, to medical testing and many other research projects.

Our corporate team is dedicated to ensuring your project is a success from beginning to end. Once a project has been commissioned to C&C, an experienced project manager is assigned to manage the day-to-day operations of the project. By having multiple C&C team members watching all projects we ensure the highest level of quality and communication we can.

Our corporate team, local staff and facilities, coupled with our proprietary programming and data transmission capabilities, have ensured countless successful projects for all our clients. Give C&C a call so we can work together to make your next project a huge success.

479-785-5637

www.ccmarketresearch.com

corp@ccmar.com

Consumer research visionary

FRÉDÉRIC-CHARLES PETIT, CEO, TOLUNA

Toluna CEO Frédéric-Charles Petit: a Visionary in consumer research, founder of the company that’s reimagining the digital insights technology industry

Frédéric-Charles Petit launched Toluna in 2000 with a sense that brands and consumers can engage with one another to truly revolutionize how consumer insights are generated. Petit introduced the concept of an online social voting community, where consumers can engage with one another, post polls, pose questions and more. This community, Toluna.com, is now the world’s largest social voting community, more than 15 years after its launch and helps ensure that research is truly real-time.

When Petit founded Toluna, it was a one-man operation. Now Toluna is a more than 1200-person corporation with more than 10% of staff in R&D, driving innovation. Frédéric’s vision for the future of the industry comes to life through investments in technology, research and development and innovation of new products as ways to get research professionals actionable insights, faster than ever before.

“The market research industry is kind of being flipped on its head at this point,” Petit says. “Technology has made it really imperative for companies to deliver quickly and at very low cost. One of the things we have done to date and we’re thankful that we have is invested ahead of the curve.”

Frédéric’s vision is to transform the industry into one that is more agile, faster and offers deeper insight into the ever-changing consumer in a social and tech-driven landscape. This means offering new and better technologies that auto-mate traditional research processes, offer additional layers of data (like behavioral) and provide actionable results that can make real impact on business issues in real-time.

Petit has his sights set on the digitalization of market research as a means to keep Toluna moving forward – and there’s no stopping him now.

corporate.toluna.com

toluna@toluna.com

203-834-8585

The growth guru

KRISTIN LUCK, LUCK COLLECTIVE

Kristin Luck’s consulting practice, Luck Collective, focuses on nontraditional growth strategies born out of her over 20 years of experience as a marketing research and start-up expert. She’s a serial entrepreneur and a globetrotting keynote speaker on marketing, branding, start-ups and data-driven innovation and is consistently ranked as one of the top 100 sales and branding experts to follow on Twitter.

As a three-time successful entrepreneur, Luck understands firsthand the demands and distractions faced by business owners. Luck has led, served and consulted for many high-growth businesses in the U.S., U.K., Europe and Asia-Pacific in most every capacity – research analyst, client manager, operations, technical product development, strategy, sales and marketing. So she brings a perspective to growth strategy that transcends sales and marketing. Luck works with firms to optimize efforts and calibrate teams for growth that’s both immediate and sustainable.

From distribution to acquisition, or from Amsterdam to Austin, her approach is about mastering the shift (even if it’s a pivot) from one stage of business growth to the next. Luck isn’t just a strategy consultant or a sales consultant. She’s a what-ever-it-takes business transformation and expansion coach. With her firsthand, road-tested, multinational experience and a data-driven approach to learning and refining, she quickly creates the right conditions for immediate and sustainable business growth.

Luck is also the founder of Women In Research (WIRe), the only nonprofit solely focused on the advancement of women in market research. With over 5,000 community members globally, WIRe arms women in the marketing research industry with the tools to develop professionally, build connections and stay inspired. WIRe’s mission is to advance the contributions and voice of women in research, both for themselves and the greater good of the industry. You can connect with WIRe at www.womeninresearch.org.

Faces of Marketing Research - Visionaries

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