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Savvy community builder
Roseanne Luth
Founder and President, Luth Research
Roseanne Luth is the founder and president of Luth Research, a privately held market research company founded in 1977. With over 300 highly trained and dedicated employees, Luth Research provides complete data collection services and custom research support, including online digital tracking.
Roseanne’s vision has always been to advance the research industry to its highest and best potential. In 1998 she began building Luth Research’s online respondent panel, SurveySavvy.com, which has over 11 million members. With the rapid rise of the web and a core panel asset, Roseanne and her team recognized the digital opportunities available to gain digital data metrics for both sales and branding strategies. In 2011, she launched ZQ Intelligence, Luth’s permission-based online tracking technology that integrates digital web data with survey and qualitative research. When merging methodologies, clients are able to uncover the “why” behind consumers’ digital activities across all devices. Clients range from large multinational corporations to small boutique research firms.
+1-800-465-5884
Text analytics expert
Charles Baylis
Co-Founder and CIO, Ascribe
Charles Baylis has been on a mission to revolutionize verbatim coding since co-founding Ascribe in 2000. At that time a competent team could code at a rate of less than 100 verbatims per hour, using pencil and paper, Excel or perhaps Verbastat. Today competent teams code at rates of well over 300 verbatims per hour using Ascribe Coder.
In the past 20 years, Charles has leveraged the most advanced artificial intelligence, machine learning and natural language processing technologies. He works in partnership with the world’s largest research firms to deliver dramatic decreases in costs and turnaround time.
Last year Charles and his team launched their fourth-generation text analytics tool CX Inspector, which delivers insights fast at very low labor costs. CX Inspector now includes X-Score, a patent-pending approach to customer satisfaction measurement derived solely from verbatim comments.
Today Ascribe Coder, with its modern software base and highly productive interface, sets the standard in verbatim coding and codes over 300 million comments every year. Now Charles is launching a series of Coder innovations to advance the industry. Ascribe’s outstanding customer support and trained professionals help clients integrate the new technologies into their daily work processes.
Addressing the time and labor costs of coding short-form responses like brand lists, Phrase Analyzer II will classify responses and build the codeframe simultaneously.
AI Coder uses artificial intelligence to construct a true codeframe tailorable to suit a client’s needs and then uses text analytics to code the verbatims automatically. At last, the labor savings of text analytics in a form that is useable for market research coding clients!
Next year, Charles will introduce a next-generation machine-learning tool using revolutionary technology. The model will be created automatically, but unlike other machine learning tools it can be inspected and, if need be, corrected “by hand.” This will allow machine learning to finally approach the accuracy of human coding with reduced labor investment.
+1-877-241-9112 x55
U&I Collaboration – practicing the science and art of deep understanding
Thorny problem? Need a better solution to understanding your consumer or customer? Tired of the same approach packaged differently? Looking for a company that can empower the client with knowledge and insights…and then gets out of your way? U&I Collaboration LLC and its founding organization, The Understanding & Insight Group LLC, has been solving issues like the ones above for nearly 20 years of practice in the strategy, business development and products research technology area. U&I Collaboration is a female-owned and -operated company in the deep design thinking, commercialization and research fields.
Through their innovative founder Jacqueline Beckley and now with their compelling leadership team led by Jennifer Vahalik, U&I Collaboration delivers the only proven hybrid approach to consumer and business strategy – where deep qualitative understanding scales seamlessly to advanced behavioral and choice-based quantitative findings, leading to enrichment of client-based big data.
With U&I Collaboration, you are not following a research trend of the moment. Rather you are driving ahead with context-based learnings that adapt to each business situation that is encountered using U&I’s real-time research approach.
The women of U&I are anchored in the “hard” sciences, yet fully implement the essential insights from the arts and social sciences. U&I Collaboration has active research in the new findings of Mouth Behavior, which impacts all product-design decisions in food, pharma and all orally-based products; adaptive consumer guided surveys through Quessence™, a proprietary online survey tool that incorporates storytelling to understand people’s reactions to products, services and experiences; a range of workshop approaches that connect people, their products and businesses for agile design thinking; and is implementing new-to-the-world approaches to speech science and linguistics through an AI/ML proprietary engine called VaDi®, a conversation and data analytics system, which uses “unblinking ear technologies.”
Contact Jennifer Vahalik for more information at info@theuandigroup.com or send an e-mail to jennifer.vahalik@theuandigroup.com. U&I’s website is: theuandigroup.com.
Technology plus experience equals solution know-how
Jay Mace
SVP, Mindfield
Jay Mace has driven change in the market research industry for 30 years. He is absolutely “that guy” in meetings, conference calls and discussions who risks the “what if” that will drive your insights toward provoking tech-driven solutions.
“I’ve been in the trenches watching the industry evolve from a door-to-door survey mind-set to using up-to-the-minute app and online data to drive real-time customer influence and feedback in the marketplace. If we are going to engage the 21st century consumer, we must be innovative and take advantage of the tools we have been given to touch them as they make decisions – not after.”
Jay and the team of technology pros at Mindfield work with a number of partner and end-user clients to bring the voice of the customer into a virtual reality where you can ask the questions you really want to know – when it matters the most.
+1-304-343-9650
Delivering answers to tough questions
Amy R. Castelda
Partner, W5 Inc.
Amy R. Castelda is a partner at W5, an independent, custom marketing research firm. What excites her about marketing research is the ability to help companies grow and increase profits by inspiring clients to see business opportunities through a perceptive lens. Working alongside the brightest consultants in the industry, Amy and the W5 team provide answers to today’s toughest business questions by looking at the world from the “inside out,” bringing clients into the homes, offices and retail and virtual environments of today’s consumer and customers.
Inspired by the entrepreneurial spirit of W5’s founders, Amy leads client relations and innovation efforts. From ensuring clients’ goals and needs are attended to at every step of a project to coaching peers and colleagues through affable guidance and an open-door policy, Amy is a key member of senior leadership and passionate about her career in market research.
+1-919-932-1117
Setting the standard for data collection
Ted Pulsifer
Partner and CRO, Market Cube
Ted Pulsifer has over 20 years of executive and sales leadership experience. He began with Peanut Labs and Dynata before serving as regional vice president for Lucid. Today, Ted is partner and chief revenue officer for Market Cube, which empowers faster and more creative data collection globally with best-in-class expertise, technology and services. He is passionate about creating profitable and lasting relationships with clients and vendors alike. Ted is based in Charleston, S.C., and lives with his wife Jen and two children. Outside of the office, Ted loves to be on the water and enjoys all the outside activities he can.
+1-843-628-5072
Providing resources for education accessibility
Andra Davidson
Executive Director, Marketing Research Education Foundation
Andra Davidson serves as the executive director of the Marketing Research Education Foundation (MREF) – an MR industry non-profit that aims to bring educational opportunities to children who are at risk or lack access to resources. Andra has more than 20 years of experience utilizing communications to tell stories and enhance brand impact. She has used her marketing and communications skills in the education, health care and nonprofit industries. As executive director of the MREF, Andra’s mission is to activate and unite the MR industry to use their financial and human resources to help educate children and youth both domestically and internationally. Through service projects, vision trips and grants, the MREF is bringing the industry together for a better cause. Visit MRGivesBack.org to see how you can get involved.
+1-903-484-6733
Developing winning strategies for over 38 years
Steve Escoe
CEO, Facts ’n Figures
Industry icon Facts ’n Figures is celebrating 50 years of award-winning service and support to the market research industry. Family-owned and -operated since 1969, FnF was launched by founder Delia “Dee” Escoe from the family home in North Hills, Calif. FNF now operates from its state-of-the-art, 12,000-square-foot focus group facility and commercial test kitchen in Los Angeles, one of the most diverse DMAs in the world.
FNF creates value for its clients by providing world-class resources and support in a custom-set facility built for gathering data from global market participants. FNF supports a full range of qualitative and quantitative research methodologies and conducts hundreds of projects each year ranging from focus groups, IDIs, intercepts, product testing, e-surveys, mobile, taste tests, mock trials and ethnographies.
Steve Escoe has over 38 years of industry experience and has a hands-on approach to his role as CEO of FNF since taking over in 2012. Steve learned every aspect of the business from the ground up, working alongside his family and developing and supporting winning strategies for decades.
“We’ve had the privilege of supporting some of the best and brightest minds in research through the years, at times pioneering processes that transformed how the industry captures and analyzes data today,” says Steve. “We are proud of that. Our team is everything. We invest heavily in our people and resources to ensure that our clients continue to find innovative approaches as they find actionable outcomes.”
Steve recognizes the very real power of marketing research in capturing the new capabilities, power and passions of consumers – as well as cultural conversations and shifts – and responding in kind in an effort to build brand insight. Internally, FNF is growing their organization and partnering with C-suite peers for future growth.
+1-818-986-6600