Behavioral In-Context Research for NPD launches
Editor's Note: EyeSee's webinar on February 23, 2022, discussed how to use behavioral in-context research to aid in NPD launches. Duration: 27:57.
Have NPD launches in the pipeline? Every brand knows that planning and developing NPDs is a challenge – only 20% of cases ends in success. How will the NPD perform once it hits the shelves – and will the current market dynamic be affected? The answer to these (and more) questions lies in behavioral in-context research!
Tune into this session to find out how behavioral methods help uncover:
- The actual NPD sales potential as well as its market share estimation.
- The impact on the competition and the sources of volume for the NPD.
- The category benefits and opportunities once the NPD is introduced on the shelf.
Presenter:
- Milica Kovac, Product Manager at EyeSee.
- Stinjn Smet, Managing Director at AfCE - Academy for Corporate Entrepreneurship.
- Angeliki Maragkou, Global Strategic Insights & Analytics Director, Head of CoE at Bayer Consumer Health.
- Marija Djordjevic, Product Director at EyeSee.
- Mirna Djuric, Head of Insights at EyeSee.