Preparing for an Unpredictable 2023: Powerhouse Brand Experts Offer Tips on Innovation, Inflation and Consumer Support
Editor's note: EyeSee gave a webinar on December 7, 2022 in which they asked clients about how they are preparing for 2023. Duration 24:21.
Amid the possible long-term inflation effects and mass changes among the tech giant business practices, the burning question remains: What will 2023 bring?
While predicting the future is never easy, there's no better way to prepare than to turn to behavioral knowledge – because, let's face it, the new year will be full of learning curves for everybody.
We rounded up industry professionals to help brands equip themselves with knowledge, learnings and lessons needed for 2023 – straight from Bayer, Charoen Pokphand Foods, Danone, Lazada Group, Kraft Heinz, Cereal Partners Worldwide (Nestlé & General Mills).
Key takeaways:
- Ways and research means for developing strong new products and innovation.
- Data-driven strategies for the sustainable market revolution and communication.
- The changing behavior of inflation-weary consumers and smart ways to adjust.
Presenters:
- Angeliki Maragkou, vice president of global marketing and commercial capabilities, Bayer.
- Anne-Lise Flaction, head of insights, Cereal Partner Worldwide (Nestlé & General Mills).
- Anindita Mitra, head of strategy and insights, Malaysia and Singapore; head of data and analytics, ISEA Region, Danone.
- Natnicha Bhumaratana, assistant vice president of consumer product insights, Charoen Pokphand Foods.
- Sarah Zangler, associate director of consumer insights, The Kraft Heinz Company.