Online Shopping Optimization Roadmap: How to Start Path-to-Purchase Testing
Editor's note: Eyesee held a webinar on August 25, 2021, focusing on e-commerce research and path-to-purchase testing.
Only 47% of planned online purchases are successful. At the same time, the ongoing e-commerce boom is pushing everyone to optimize their e-commerce presence to stay competitive. Mapping out the best ways to extract insights along the entire online path to purchase is a complex undertaking – but it doesn’t have to be so hard. Join EyeSee’s webinar to untangle online touchpoints, manage juggling different retailers and gain a clear vision of how to measure experience along the online journey.
Learn about:
- How to navigate the e-commerce boom – where should you start testing if you are planning a foray into e-commerce research?
- Why is a behavioral website navigation map one of the key tools for understanding the online shopping experience you provide?
- What to other clients like you look for in online path-to-purchase research and what are the pain points they’ve encountered?
Join EyeSee’s digital insights and product experts for an exploration of recent studies and a look into how our behavioral online P2P solution can help you extract both strategic and tactical e-commerce insights.
Presenters:
Morana Kristek, Digital Insights Director, Eyesee
Mila Milosavljevic, Senior Digital Insights Manager, Eyesee
Milica Bogunovic, Digital Insights Manager, Eyesee
Marija Djordjevic, Product Director, Eyesee