Designing or redesigning product packaging is complex and costly, with investments reaching up to 10% of development costs. A structured, timely and cost-efficient approach that prevents missteps in the long process with a high number of iterations is needed to ensure packaging success. That’s where our three-stage framework comes in: Pack Screening Plus, Pack Validation and Health Pack Check.
Streamline innovation with smart research
In early ideation, Pack Screening Plus quickly filters concepts. Tools like MaxDiff, Click Tracking and Predictive Eye Tracking – powered by an AI model trained on 11.5 million+ gaze points – pinpoint attention-grabbing designs, rank preferences and reveal optimization areas.
Validate in realistic environments
When strong candidates emerge, Pack Validation tests designs in a virtual store. Eye-tracking and findability analysis uncover how shoppers navigate shelves while surveys and reaction time measurement add consumer feedback.
Perfect the final design
Before launch, Health Pack Check delivers an AI-powered pre-launch evaluation. It analyzes areas of interest, generates heat maps and validates brand alignment, likeability and purchase intent – empowering teams to refine designs with confidence.
Innovate with confidence
This agile, research-driven framework helps brands optimize packaging, reduce uncertainty and speed up time-to-market. Whether screening concepts, validating designs or doing a final check, using the right tools at the right time makes successful pack innovation achievable.
