System 0 Ad and E-com Testing: The Path to Unbiased Behavioral Metrics
Editor's Note: eye square gave this webinar on September 21, 2022. Duration 37:21.
Pretesting new designs, products or images in our realistic and live in-context e-com environments is already exciting news. Being in full control of the shopping environments allows us to identify the actual drivers that explain human behavior and experience, even before the product is put into a cart.
By focusing on the very early process of human behavior and perception, the System 0 processes, eye square can identify the processors of implicit and explicit associations and preferences that add a great deal of explanatory power.
The synergy of the natural environment which is under full control and the methods like eye-tracking on smartphones, scroll, click and mouse-hover make it possible to get unbiased behavioral metrics.
Key takeaways:
- What’s the best way to do market research if you don’t want to rely solely on simple survey data and KPIs?
- Why is a natural research environment the key for unbiased behavioral shopper metrics?
- How to achieve a more realistic assessment of advertising impact on sales by collecting comprehensive behavioral data?
Presenter: Jeff Ephraim Bander, CRO USA, eye square.