SPONSORED CONTENT
By: Luth Research
There are a myriad of shopping journeys consumers are engaged in. How do we not only capture but also create order and clarity out of this seemingly convoluted web of pathways? Read our eBook to learn about the framework of developing macro and micro journeys, and see real examples from retailers and brands where uncovering the vital macro and micro touchpoints translate into immediate business actions.
Luth Research’s ZQ Intelligence™ macro and micro journey framework is grounded in a blend of omnichannel shopping behaviors widely adopted by retailers and brands seeking to maximize their understanding of the path to purchase.
Download our Macro and Micro Journey eBook.