SPONSORED CONTENT
Consumers today are expecting brands to know them and have this reflected in all their touch points with that brand. While this is a consumer expectation, how does the level of personalization impact the bottom line? And, does a more personalized environment make a difference when marketing a service brand, like health care?
In this eBook we share a case study highlighting our client, Providence St. Joseph Health. Luth’s digital tracking data was leveraged for this study which led to insights about how important personalization is for their brand. You will learn the following:
- How digital tracking offers a line of sight into the minds, hearts and, most important, motivations among your customers
- What insights about the trends in personalization were gathered
- How you can apply these personalization insights to your specific category
Take a few minutes to look through our observations and glean a better understanding of the role that personalization plays in reaching and motivating your target market.