How to Shift From In-Person to Agile Qual Research
Editor's note: Digsite gave a webinar discussing the shift from in-person to agile qualitative research on Oct. 16, 2018. Duration 42:46.
Whether your focus is marketing, innovation or customer experience, many of the research objectives you traditionally looked to improve with in-person research can now be satisfied in an online environment —and with better results.
In this webinar, Digsite CEO Monika Wingate discusses recent advances in online qualitative technology and the variety of agile tools and methods available today. She also maps out an approach for when and how to convert your research from in-person to agile qualitative methods.
With this recording, you’ll learn:
- The impact your team can make by adopting agile qualitative tools.
- How agile qualitative differs from traditional qualitative approaches.
- Four types of technology available today and the impact on speed and quality.
- The implication of leveraging technology in-house vs. tapping into outside moderators.
Presenter:
- Monika Wingate, CEO, Digsite.