Harnessing Agile Qual and Quant Research to Maximize Effectiveness
Editor's note: Digsite's webinar on September 22, 2020, focused on improving effectiveness within qualitative and quantitative marketing research. Duration:57:33.
We often get stuck choosing between qualitative or quantitative research. However, combining quant and qual research can be extremely effective, enabling you to uncover the full story while still providing sufficient validation to move forward.
Hear Digsite CEO Monika Wingate discuss how to combine qual and quant methods to drive better, more informed decision-making under tight budgets and timelines. She'll also share real-world case studies of how organizations have effectively combined qual and quant methods.
In this webinar, we'll show:
- The benefits of combining qual and quant research
- Real-world examples of how organizations have combined qual and quant to get richer insights
- The best approaches to effectively combining qual and quant
Presenter:
Monika Wingate, CEO, Digsite