Starting a Research Revolution: How Coca-Cola Uses Research Technology To Make Marketing Decisions in Real Time
Editor's note: Delineate held a webinar on July 28, 2021, focusing on making marketing decisions through research technology.
Research technology (ResTech) is changing the research game. And for the better! Brands are able to get answers, track campaigns and make decisions in real time. Change is good, but it also comes with challenges and pitfalls. So, what does this exciting new world mean for client insights teams and research agencies?
The team at Delineate are on a mission to revolutionize research. In this 30-minute masterclass, they’ll be talking with Coca-Cola’s LATAM Human Insights Senior Director, Begoña Fafian, about the impact that their ResTech platform SIMON is having on marketing decisions. In a lively discussion, they’ll explore why metrics matter less than business questions. They’ll share the ways you can bring multiple data sources together into one platform to have insights at your fingertips. Most importantly, they’ll explore how the cold, dry data alone is not the answer.
Attending this session will give you a number of insights into Coca-Cola’s use of ResTech. Join this webinar in order to:
- Understand the power of ResTech for business decision-making.
- Explore real-world applications of real-time data and insights.
- Discover what you need to do to move away from dashboards to interactive human insights.
Presenters:
Begoña Fafian, LATAM Human Insights Senior Director, Coca-Cola
James Turner, Founder and CEO, Delineate