With important decisions being made faster and faster, it’s crucial that the voice of consumers is heard quickly and clearly by decision makers
Daisy is an AI-enabled moderator embedded in surveys, unveiling rich layers of insights at speed. Daisy combines the speed of an online survey with the in-depth perspective of qualitative research to provide a more granular level of consumer insight.
Daisy starts with a typical open-ended question, with the respondent’s first answer piped through a closed API to an AI model, which generates a relevant and specific follow-up probe in real time. Using multiple follow-ups, the result is a respondent experience akin to a moderated interview and a depth of insight not previously found in a survey.
Daisy delivers more for respondents and for you
When compared to a standard open-ended question, Daisy results in:
- An average response 5x longer.
- More thoughtful responses.
- A greater number of themes unearthed (both rational and emotive).
- Greater engagement with eight in 10 enjoying the survey experience.
There are endless possibilities with Daisy, for example, you can gain deeper insight into the emotional connection users have with brands, dive deeper into concept testing and it can be a cost- and time-effective alternative to early-stage exploratory qual.
https://tapestryresearch.com/2024/06/06/tapestry-research-launch-daisy-a-new-ai-infused-tool/
