Staying ahead of trends in innovation is vital to maintain a competitive edge, but clients say ideation can feel cumbersome and too slow. CSS's innovative 360° Future Casting helps businesses uncover future trends with the power of creators and validates their impact among target consumers to provide actionable and timely insights that drive strategic decision-making.
Why choose CSS's 360° approach?
CSS's unique approach brings together industry creators, influencers, target consumers, AI and predictive intelligence to identify and prioritize future trends and white-space opportunities in terms of sizing, timing and category impact with accuracy and foresight.
Combining qualitative and quantitative methods, our three-phase process ensures that you not only identify emerging trends but also understand their potential impact on your business.
Phase 1: Influencer/creator trend discovery
Augmented intelligence that taps into generative AI alongside existing knowledge and insights identifies hypothesized trends which are augmented and curated. Through in-depth interviews with influential creators, who have their finger on the pulse of your category, we can evaluate, shape and also uncover the latest and future trends that matter to your business.
Phase 2: Influencer/creator trends survey
Building on qualitative findings from Phase 1, a quantitative survey validates and prioritizes these trends. This survey, with a larger group of creators, provides a robust dataset serving to further sharpen and build relevant language around emerging trends as well as sifting out recessive trends.
Phase 3: Future casting prediction market
The final phase uses our agile predictive market solution, HUUNU®, to validate and prioritize the trends through a quantitative consumer prediction market, gaining valuable insights into future consumer needs and opportunities for innovation.
The CSS advantage
With CSS's 360° Future Casting approach, you have a single-source method to engage creators, predict trends and validate their impact among target consumers, enabling you to make informed strategic decisions and stay ahead of the curve.
Don’t get left behind, contact learnmore@css-pi.com.
