The coronavirus pandemic continues to be a period of constant adjustment – for those of us working from home, we’re still learning the best ways to stay productive and mentally well. In places where social distancing restrictions are easing, individuals and companies are beginning to have the tough conversations regarding how to navigate the new normal.
Below is the fifth compilation in our series of resources, articles and insights pertaining to the coronavirus. While not exhaustive, the list offers perspectives and advice for individuals and businesses alike. Stay tuned for the next installment of articles and insights, and visit Quirk’s COVID-19 Resources and Information hub for information on financial assistance, webinars, industry research and donation opportunities relating to the COVID-19 crisis.
For Part 4, click here.
Association resources
The Market Research Benevolent Association has introduced Special Skills Lockdown Bursaries for researchers interested in studying for the MRS Advanced Certificate. Read more.
The Insights Association discusses the extended period for the U.S. 2020 Census and the effects this change may have. Read more.
Market Research Society CEO Jane Frost addresses the research industry on current restrictions as well as the future easing of social distance measures. Read more.
Career advice
Headspace discusses a mindful approach that leaders can take in guiding their employees through the crisis. Read more.
The Muse offers practical tips for keeping work/life balance while working at home. Read more.
EBN looks at how employers can combat loneliness in the workplace, even while working from home. Read more.
Business recommendations
Fast Company discusses why brands need marketing now more than ever, as seen through Airbnb’s trimming of its marketing efforts. Read more.
Forbes takes a look at the biggest marketing challenges that brands face during the pandemic. Read more.
Adweek offers recommendations for expanding advertising strategy during the COVID-19 pandemic to take advantage of lower CPMs as well as decreased risk. Read more.
• • •
What'cha Drinkin'?
Quirk's presents What'cha Drinkin'?, a series of interviews with marketing research and insights professionals.
Interview with Kathryn Korostoff of Research Rockstar
While sipping a glass of Vitamin C-infused pink lemonade, Kathryn Korostoff, founder and president of Research Rockstar, chats with Steve Quirk about the types of education and research skills students and team managers are looking for right now. At the end of the interview, Korostoff provides a special Research Rockstar offer to Quirk’s subscribers! Watch now.
Interview with Elizabeth Saulsbury of Cox Automotive
In this edition of What’cha Drinkin’?, Quirk’s Digital Content Editor Emily Koenig Hapka sits down for a virtual coffee chat with Elizabeth Saulsbury, senior research analyst, Cox Automotive. Saulsbury discusses some of the tools she is using to connect with coworkers and friends while social distancing, and shares tips for young researchers who are struggling to network in this ever-changing global climate. Watch now.