With many countries locking down to help curb the spread of the coronavirus, life this week looks quite different for researchers around the world. In some places, trips outside the apartment are mostly limited to daily walks, while in others it’s still possible to get pizza delivered through your car window. At Quirk’s, our semi-weekly Zoom meetings help maintain a sense of normalcy while we learn to adjust to a new mode of working and living.
Below, Quirk’s offers the second installment in our series of resources, articles and insights relating to the coronavirus. Again, this list is by no means exhaustive. We will continue to publish compilations of this sort, so be sure to keep an eye out for the next part.
For Part 1, click here.
Association resources
EphMRA has released guidelines on conducting health care marketing research. Read more.
AMSRO published an open letter to the Australian government, highlighting the importance of prioritizing market and social research during the pandemic. Read more.
The Insights Association called on the United States government to support the insights industry by providing financial relief and streamlining the TCPA. Read more.
The Canadian Research Insights Council has published resources and guidance for conducting research during the COVID-19 pandemic. Read more.
ESOMAR has released its official position and guidance on conducting research during the pandemic. Read more.
Business recommendations
WWD lists the dos and don’ts of marketing in the age of coronavirus. Read more.
Forbes outlines four marketing actions for navigating in troubled times. Read more.
Euromonitor International looks at how income elasticity can predict which industries will be most affected by the coronavirus. Read more.
Women in Retail covers nine necessities for business survival during a crisis. Read more.
Bain & Company details actions that CEOs should take now in order to respond effectively to the pandemic. Read more.
Insights
Research from Kantar looks at how brands can stay connected despite current events. Read more.
Lieberman Research studied restaurant habits of Americans post-Covid-19 and the effect of the Great American Takeout initiative. Read more.
A study by Axios and Ipsos details how the mental and physical health of Americans has been impacted by the pandemic. Read more.
GlobalWebIndex released multi-market research on the effects of coronavirus on consumers and how their attitudes toward businesses as well as their behavior has changed. Read more.
Respondi launched its Lockdown Diary series, the first of which delves into results from the company’s behavioral panel in France. Read more.
Forethought shows results from its Normality Index, a predictive indicator for when brands can expect to see the first signs of normality among their consumers. Read more.
Russell Research delves into how everyday life has changed for Americans. Read more.