For many, the past few weeks have seen the coronavirus transition from an abstraction to a very concrete reality. As schools and restaurants have closed and many companies have sent workers home, businesses and individuals alike have had to adjust to the upheaval – and due to social distancing – somewhat on our own. However, there’s been an explosion of resources and content offering some guidance and solidarity.
The below list is by no means exhaustive, but through it Quirk’s hopes to offer a compilation of resources, articles and insights pertaining to the coronavirus and the change it has created. Quirk’s will continue to publish coronavirus-related content, so be on the lookout for subsequent compilations like this.
Association resources
ESOMAR released information and recommendations for research and individuals regarding the virus. Read more.
The Market Research Benevolent Association may be able to offer financial assistance to workers who are most impacted by the coronavirus. For more information or to submit an application, click here.
The Market Research Society published general business and research advice for navigating business during the outbreak. Read more.
The Insights Association has compiled a list of resources for keeping up to date with the latest public health advice and business guidance. Read more.
Career advice
Jamil Zaki, professor of psychology at Stanford, takes a look at some of the psychological risks associated with social distancing and offers some strategies to combat them. Read more.
Responding to the way a sudden shift to remote work can increase loneliness, Fader & Associates Strategist Susan Fader offers practical advice for staying connected outside of work interactions. Read more.
Kathryn Korostoff, founder and lead instructor at Research Rockstar, explores some ways that workplaces and teams can stay connected and productive despite the shift in working habits. Read more.
Marketing insights
Insights Association CEO Melanie Courtright offers guidance for continuing to perform your best research, as well as a look at the road forward for the insights industry. Read more.
Advertising analytics company Ace Metrix takes a look at how brands like Guinness, Ford and Verizon are choosing to advertise during the pandemic and how consumers respond to their messages. Read more.
Business research company Freedonia Group has produced an economic impact tracker to share ongoing updates and insights about the impact of COVID-19. Read more.
Nielsen identified key consumer behavior thresholds as the outbreak continues to develop. Read more.
GfK produced a resource center to track weekly sales and pricing across major retail channels to identify early signs of disruption and help businesses understand the extent and timing of any impact on supply chains, retail sales and consumer behavior. Read more.
SoapBoxSample has released a series of findings on U.S. residents’ perception, attitudes and awareness of coronavirus. Read more.