Connecting with Gen Z: How to successfully adopt AI

By SIA Austria Staff | September 24, 2024

Reading time: 2 minutes

Connecting with Gen Z: How to successfully adopt AI.

Abstract

Gen Z shoppers want tailored content and personalized marketing. To ensure success, brands must incorporate AI into their marketing campaigns to create unique content for Gen Z.

Research Topics:: Advertising Effectiveness | Advertising Research | Artificial Intelligence / AI | Marketing Research-General | Predictive Markets | Shopper Insights
Industry/Market Focus:: Generation Z | Research Industry
Content Type: Research Industry Voices

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Harnessing the power of AI in marketing campaigns

Editor’s note: This is an edited version of an article that originally appeared under the title “Four ways businesses can adopt AI to connect successfully with Gen Z” by SIA Austria.

Wielding an estimated $150 billion purchasing power globally, Gen Z consumers are a marketplace force to be reckoned with. This tech-savvy generation therefore deserves attention from businesses with authentic digital experiences dominating their decision making.

Fifty-six percent of Gen Z expect personalized content, which harnesses the power of artificial intelligence, tailored to their own unique interests and preferences.

How can AI help you meet expectations?

Eighty-nine percent of Gen Z are willing to pay for customized experiences using their data. With this desire for personalized communications, AI plays a pivotal role in meeting Gen Z’s expectations. AI offers unparalleled capabilities in understanding and predicting consumer behavior. For Gen Z, this means receiving content, recommendations and offers that resonate with their individual preferences and lifestyles.

How to create impactful marketing campaigns

Personalization at scale

In a recent survey, Gen Z shoppers expressed the highest rate of approval for personalized marketing. AI enables businesses to analyze vast amounts of data to discern patterns and preferences. This capability allows for highly personalized marketing campaigns that can adapt in real-time to changes in consumer behavior.

Predictive analytics

AI-driven predictive models can anticipate Gen Z’s needs. Whether it’s suggesting the next binge-worthy show or predicting fashion trends, businesses can use these insights.

Sentiment analysis

Gen Z is a vocal segment on social media. AI tools monitor conversations, identify trends and gauge sentiment. After analyzing this, brands can adapt their messaging accordingly.

Hyper-targeted advertising

AI enables precise audience segmentation. Businesses can create hyper-targeted ads that resonate with Gen Z’s diverse interests.

The strategies needed for success

Data-driven creativity: Combine AI insights with creative storytelling.

Interactive experiences: Use AI-powered quizzes, polls and AR filters. Gen Z craves engagement and such elements can go viral, ultimately driving brand awareness.

Ethical AI: Be transparent about data usage. Gen Z values privacy and ethical practices.

With impressive spending power and an influential online presence, Gen Z offers plenty opportunity for savvy, forward-thinking marketers. By harnessing the power of AI, businesses can create tailored campaigns that resonate with this digitally native generation.