Research and the Elusive Generation Z
Editor's note: Confirmit help a webinar informing attendees on Gen Z as consumers on June 26, 2018. Duration 59:44.
One of the biggest challenges in research today continues to be engaging the youth market - whether that’s generation Z or their slightly older millennial counterparts.
But opportunities do exist to capture the essence of this generation if we’re willing to be agile and tailored in our research approaches. The key is to use the channels already heavily embedded in the generation’s psyche, making engagement a natural process rather than a forced event. Here, perhaps unsurprisingly, mobile and social are critical. But, it’s not just the channels that are important here; it’s the way in which those channels and available technology are used.
In this Webinar, Holly Carter, Confirmit’s Director of Product Marketing, will discuss opportunities researchers can leverage to better engage Generation Z and Millennials on their terms, including:
- Designing shorter and highly engaging surveys leveraging gamification and social media tactics.
- Using mobile to replicate a social approach to recording in-the-moment feedback, attitudes, and behaviors.
Presenter:
- Holly Carter, director of product marketing, Confirmit.