Consumer insights platform

How valuable is your research if your stakeholders can’t find it and take action? Bloomfire’s insights management platform allows teams to centralize, curate and share their research so stakeholders can easily access and leverage it to make informed business decisions. Leading brands are using Bloomfire as their insights engine: a platform for enabling research self-service for stakeholders, increasing the reach of their insights and amplifying the customer’s voice.

Make all insights searchable

Insights teams have access to a wealth of research and data. As the sheer volume of information available to their organizations continues to increase, their challenge is figuring out how to navigate this content and get meaningful insights into the hands of decision makers in crucial moments.

Bloomfire addresses this challenge head on by giving organizations one centralized platform for their insights and making all content searchable. That means everything becomes searchable, from PowerPoint decks to words spoken in videos. Organizations can also integrate their secondary research vendors into the platform so that Bloomfire truly becomes a single source of truth. As a result, insights team members and their stakeholders can spend less time searching for insights and more time acting on them.

Increase research engagement

Bloomfire doesn’t just make research and insights easier to find – it also encourages ongoing engagement so that organizations get more value out of their research and develop a data-driven culture. Capabilities such as a Q&A engine and post commenting encourage stakeholders to ask questions and provide feedback, while newsletters, e-mail notifications and integrations with Slack and Microsoft Teams help insights teams reach their stakeholders on the platforms they are already using.

Turn insights into a competitive advantage

Leading brands like Conagra, Regeneron and MetLife are already using Bloomfire to democratize insights and drive smart, customer-centric decisions. Learn more about how you can use Bloomfire to turn your insights into a source of competitive advantage at www.bloomfire.com.