We’ve received the results of our attendee survey and it’s clear the inaugural Quirk’s Event was a success! Attendees were delighted with the fun and unique networking and learning opportunities the event had to offer. Held February 23-24 at the New York Marriott at the Brooklyn Bridge, the conference flipped the traditional model, making the exhibit hall the center of things, while offering shorter, targeted educational workshops focused on practical information for attendees. We were so excited to see the thoughtful and creative ways exhibitors and speakers delivered engaging content and demonstrations.
We asked attendees to select the best-in-show award winners in the following categories: best swag/booth giveaway; best event experience; most appealing booth; favorite presentation/workshop; and best presenter. Category winners and honorable mentions were determined by popular vote using data collected through the Quirk’s Connect app and the post-event attendee survey. While we are presenting the category winners, we would like to send out our thanks to everyone who helped make the Quirk’s Event a success. Overall ratings were very high, specifically in the presentation and workshop categories where a majority of speakers and sessions received four out of five stars on the app.
Favorite presentation/workshop- “Eight keys to getting better data from questionnaires” – David Harris, Founder and President, Insights & Measurement, LLC
Honorable mentions (listed in no particular order):
- “B2B online communities: engaging members and your own organization” – Natalie Kakovitch, Strategic Research Consultant, Toyota Financial Services
- “Why doing research the old way doesn’t cut it in 2015 (and beyond)” – Roddy Knowles, Director of Mobile Research, Research Now
- “Getting comfortable with mobile games for market research: A case study involving movies” – Joe Marks, Founder, Upfront Analytics
- “How Millennials and Gen Z are changing the game: A youth culture immersion” – Stephanie Retblatt, Chief Brainiac, Smarty Pants
- “Embrace standard deviation: A random sampling on doing things differently than the norm” – Robin Pearl, Vice President, Consumer Insights, North America, The Estée Lauder Companies
- Rebecca Zogbi, Vice President, Global Consumer & Business Insight, Dunkin’ Brands Group Inc. – “Driving value through data and the evolving role of research”
Honorable mentions (listed in no particular order):
- Katie Hansen, Ph.D., Consumer Insights Analyst, Etsy – “Self-report and behavioral data: Asymmetry or alignment?”
- Kelley Styring, Principal, InsightFarm – “Vivid experiences – maximize impact with behavior-based qualitative”
- Marcus Jiménez, Founder and CEO, StickyDocs – “Hacking insights at PepsiCo”
- Jeremy Sack, Ph.D., Author – “Brands and stereotypes: Implications for marketers and researchers”
ent experience- Virtual reality experience room by LRW (Lieberman Research Worldwide)
Honorable mentions (listed in no particular order):
- Caricature artist by InsideHeads
- Broadway star appearance by Shugoll Research
- Flying pigs game by Jibunu
- Virtual reality survey experience by SSI
Most appealing booth
Honorable mentions (listed in no particular order):
- LRW (Lieberman Research Worldwide)
- Quester
- SSI
- icanmakeitbetter
- Smarty Pants
- L&E Research
- T-shirt by Google
Honorable mentions (listed in no particular order):
- Russian nesting dolls by OMI (Online Market Intelligence)
- Flying pig by Jibunu
- Flashlight by C&C Market Research
- Dog treats by Market Cube
A big thank-you to everyone who made it out to the inaugural Quirk’s Event and participated in the conference! We hope to see you in 2016!