Articles and Video

Articles & Videos

Research Case Studies Qualitative Research Quantitative Research Research Career Blog CX/UX Research Videos See All Article Categories Current Issue of Quirk's Magazine Quirk's Magazine Archive Write For Quirk's
Companies

All Marketing Research Firms (SourceBook) Focus Group Facilities List My Company
Events

All Industry Events Quirk's Virtual Sessions Insights Excellence Awards List My Research Event Quirk's Event - Los Angeles Quirk's Event - Chicago Quirk's Event - London Quirk's Event - New York
Jobs

All Insights Job Postings Post Insight Jobs For Free Manage My Job Postings Marketing Research Salaries Research Career Articles Quirk's Talent Recruiting
Resources

End-Client Research Report (Q Report) Statistical Calculator Market Research Glossary Marketing Research Salaries Marketing Research Degree Programs Marketing Research Associations Quirk's Back Issues (PDFs) Contact Quirk's Media

Register Sign In

Articles & Videos

Research Case Studies Qualitative Research Quantitative Research Research Career Blog CX/UX Research Videos See All Article Categories

Current Issue of Quirk's Magazine Quirk's Magazine Archive Write For Quirk's

Latest Issue

Past Issues Subscribe
Companies

All Marketing Research Firms (SourceBook) Focus Group Facilities

List My Company
Events

All Industry Events Quirk's Virtual Sessions Insights Excellence Awards List My Research Event

Quirk's Event - Los Angeles Quirk's Event - Chicago Quirk's Event - London Quirk's Event - New York
Jobs

All Insights Job Postings Post Insight Jobs For Free Manage My Job Postings

Marketing Research Salaries Research Career Articles Quirk's Talent Recruiting
Resources

End-Client Research Report (Q Report) Statistical Calculator Market Research Glossary Marketing Research Salaries

Marketing Research Degree Programs Marketing Research Associations Quirk's Back Issues (PDFs) Contact Quirk's Media

Search Group Articles & Videos Companies Focus Group Facilities Events Jobs Glossary All

Search

Search Results

Sort By:

More Filters

By Author
Casey Willard
...
By Year
- 2025
- 2024
- 2023
- 2022
- 2021
- 2020
- 2019
- 2018
- 2017
- 2016
- 2015
- 2014
- 2013
- 2012
- 2011
- 2010
- 2009
- 2008
- 2007
- 2006
- 2005
- 2004
- 2003
- 2002
- 2001
- 2000
- 1999
- 1998
- 1997
- 1996
- 1995
- 1994
- 1993
- 1992
- 1991
- 1990
- 1989
- 1988
- 1987
- 1986
By Research Topics
- Consumer Research
- Market Segmentation Studies
- Media Research-General
- Segmentation Studies
By Industry/Market Focus
- Consumers
By Content Type
- E-Newsletter Article

Showing: Casey Willard

Total: 1

Article 6 key principles for effective segmentation studies Michelle Castle , Casey Willard | September 18, 2023

About Quirk's

Without ever charging a membership fee, Quirk's Media is the place where the best, brightest and boldest from in-house marketing research departments exchange their most effective ideas. Our articles, directories, events, services and free resources give insights professionals the real-world solutions they need to take their marketing research and insight capabilities to a new level of excellence.

More About Quirk's The Quirk's Event Advertise With Us

Research Articles & Video

Current Magazine Issue All Past Issues Search All Articles & Video Write For Quirk's

Companies

The Researcher SourceBook Focus Group Facilities

Events

See All Event Listings The Quirk's Event Quirk's Award

Market Research Jobs

See Job Listings Post a Job Manage My Jobs Quirk's Talent

Market Research Resources

Glossary Corporate Researcher Report Salary Data Statistical Calculator

Connect with Us

Quirk's Insights Media
4662 Slater Road, Eagan, MN 55122

651-379-6200

info@quirks.com

Copyright © 1986 to 2025 Quirk Enterprises, Inc. | Privacy Policy | Reprints