Editor’s note: Paul Abbate is the senior vice president of Ipsos Public Affairs’ Omnibus Services business in the U.S. This is an edited version of a post that originally appeared here under the title, “What’s the deal with Black Friday shopping?”
It’s near the end of the most wonderful time of the year. Our most recent Thought Starter edition shows that only a third (33 percent) of Americans went to the stores for Black Friday shopping on either Thursday (Thanksgiving) or Friday. Consumers who typically tend to value price over convenience were most likely to shop on these days – 46 percent of Millennials and 47 percent of households with children went to the stores – while older adults (20 percent of those over 55 years of age) were the least likely to go shopping. Makes you wonder if time well spent at Nana and Grampy’s the day after Thanksgiving would ease the burning hole in your wallet.
