Who is your target audience and how effectively is your brand reaching them? Answering these questions through segmentation is critical. Segmentation research enables brands to discover opportunities in new markets.
Companies that specialize in segmentation research can help you reach a wide range of target segments from health care to hospitality. These companies employ a range of techniques and methodologies to meet your research needs.
Antedote Inc.
Founded 2012
Anne Lacey, President and Founder
Drive growth with award-winning segmentation. Turn your business ambitions into reality with our expert segmentation solutions, recognized globally for their excellence. From startups to Fortune 100 companies, we’ve been the trusted partner in building segmentation and persona solutions that drive business growth. Our achievements include winning the prestigious Insight Association Explor Award and accolades from Marketing Week and the Marketing Society. With segmentations that sit at the heart of your business, we help you shape strategies that deliver real impact. “Antedote’s segmentation project has been foundational to our entire business. It shaped our national go-to-market strategy, clarified our marketing and sales approach and became the ‘North Star’ for every marketing and product decision we make.” – CMO, Better Place Forests. Let us transform insights into action and unlock growth for your business.
E-mail hello@antedote.com
Phone 1-855-503-0723
www.antedote.com/segmentation
Civicom Marketing Research Services
Founded 2000 l 500+ worldwide employees
Annie McDannald, Global Vice President, Marketing Research Services
Quillit is the most accurate and robust AI tool for streamlined report writing. Quillit’s Segmentation feature allows you to organize insights by assigning tags to respondents based on your specific criteria. Select your segments and Quillit does the sorting for you. Compare responses across varying customer segments and learn how different groups respond to the same questions. Clickable Citations validate insights by linking directly to original respondent clips, providing context and precision. Built with data security at its core, Quillit complies with GDPR, HIPAA and SOC2 standards.
E-mail inquire@CivicomMRS.com
Phone 1-203-413-2423
www.CivicomMRS.com
Decision Analyst
Founded 1978 | 120 employees
Bonnie Janzen, President
Felicia Rogers, Corporate Executive Vice President
Decision Analyst has extensive experience in designing and conducting complex segmentation projects across North America, Europe, Latin America, Asia and Australia in both consumer and B2B sectors. Decision Analyst’s StrategicImpact™ process melds in-depth qualitative investigations, thoughtful questionnaire design, precision sampling and multiple segmentation strategies to determine optimal segmentation solutions. This process is customized to the client’s needs and budget. Decision Analyst strongly recommends an Activation Workshop at the project’s conclusion, where Decision Analyst moderators and industry experts guide client executives to brainstorm and explore how to apply and use the segmentation results to improve marketing strategy, guide target market identification, upgrade strategic positioning, guide advertising messaging and focus new product planning. Decision Analyst is a leading global market research firm and analytical consulting firm with over 45 years of experience in state-of-the-art analytics and modeling.
Phone 1-817-640-6166
www.decisionanalyst.com/analytics/marketsegmentation
Fieldwork
Founded 1980/Insights 1960 | ~350 employees
Steve Raebel, President
We are experts at targeting exactly who you want to talk to geographically, demographically or behaviorally. Our specialties include medical devices, patients and professionals, CX/UX, B2B, mock jury, consumer and global research. For over 40 years Fieldwork has recruited the highest-quality medical, business and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized and personal contact approach to recruitment. Fieldwork provides unsurpassed project management, hosting and our technically versed support staff will confidently guide you through the logistics from in-person or online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest! What do you need? Contact me today: SarahK@fieldwork.com!
E-mail Info@Network.Fieldwork.com
Phone 1-312-285-2035
www.fieldwork.com
Human8
Founded 1991 | 750 employees
Tim Wragg, CEO
We’re Human8. We’re marketing insights consultants supercharging brand growth through people. In a world always in flux, we help you continually understand and do what matters. Human8 is the coming-together of 10 game-changing agencies from around the world: InSites Consulting, Direction First, Columinate, eÿeka, Join the Dots, ABN Impact, Answer Global, Space Doctors, Gongos and Happy Thinking People. We unite a creative, smart and ambitious group of 700+ people across 22 offices under one vision: Helping brands understand and respond to what matters through a human lens.
Insight by Design
Founded 2011
Chris Aswad, CEO
Insight By Design is a modern, bold and ambitious insights agency. We delight our clients with a winning combination of design thinking, cutting-edge tech and human connection. We’re a full-service insights agency (quant, qual, communities, consulting) and can help your team unlock critical insights across the entire brand planning cycle. Our agile way of working means more creativity, more flexibility, less red tape, less stress and far better value. We also offer a stellar network of best-in-class tech partners, consultants and subject experts. Our compelling, dynamic deliverables deliver maximum impact and ensure that results get noticed, making you look like a star.
E-mail chris@insight-by-design.com
Phone 1-518-469-2900
www.insight-by-design.com
The Martec Group
Founded 1984 | 75 employees
Emily Bielak, Director
When clarity is needed to make weighty decisions with confidence, The Martec Group is trusted to solve difficult problems through the application of custom market research that converts raw data into actionable intelligence to inform critical decision-making. We have carefully crafted a holistic approach to customer segmentation and persona development that solves many of the common customer and market questions facing both B2C and B2B brands. Our team employs advanced statistical data techniques to find unique segments with specific commonalities and characteristics within an otherwise monolithic, homogenous population or audience. We layer on qualitative research to dig deeper into each segment, empowering our research team to develop relatable personas for brands to scrutinize and understand. Martec utilizes proprietary methodologies to consider the complete range of inputs that influence purchases: behaviors, preferences, attitudes, psychographics, emotions and more…even beyond those that are openly stated by the customer.
Phone 1-248-327-8000
www.martecgroup.com
Savanta
Founded 2019 | 600 global employees
Kyle Gollins, Head of Commercial, Americas
Katie Brown, SVP Research, Insights and Consulting
Savanta is an innovative research and advisory firm. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting. Our overarching goal is to help our clients make better decisions. Our approach to segmentation studies involves a combination of advanced data analytics and comprehensive market research methodologies. By leveraging both quantitative and qualitative data, Savanta identifies distinct customer segments based on demographics, behaviors and psychographics. A successful customer or market segmentation spreads throughout your organization and delivers commercial value, supporting growth, expansion, cost efficiency and revenue protection goals. Lastly, through look-alike modelling Savanta turns segments into targetable ad audiences available on widely used ad exchanges (LiveRamp/TTD). Learn More: https://savanta.com/us/research-consulting/market-understanding/segmentation.
Phone 1-917-768-2710
www.savanta.com