SPECIAL ADVERTISING SECTION
How do you know if your product or business is succeeding with consumers? You ask them!
Market research is all about the consumer and it’s important to know how they feel about a certain product, service or business. But the mind of the consumer is complex and requires many different methods to understand how they think, how they feel and how they are going to react to a product or business. Finding the right company that specializes in customer experience or customer satisfaction is important and can help provide valuable insights into what your customers are thinking. Whether through surveys, customer intercepts, concept testing or journey maps, the right customer experience firm can help navigate the important aspects of the customer journey, give valuable insight to assist with decision-making and help you understand and improve on ways to make your product, service or business more successful with consumers. Here are companies that provide customer experience and customer satisfaction services.
B2B International
Founded 1998 | 120 employees
Matthew Harrison, CEO
B2B International is the largest B2B-focused market research firm with offices across North America, Europe and Asia-Pacific. Our client portfolio includes 600 of the world’s largest 1,500 companies. We have conducted 3,000+ B2B research studies spanning a wide range of sectors from traditional heavy industry to financial and business services. From sole proprietors to corporates, from procurement to production – we know how to reach the right audiences and extract the intelligence you need. As B2B specialists in branding, product development, segmentation, customer experience, pricing and more, we provide the most comprehensive range of B2B research services to give your brand a competitive edge.
Phone 914-761-1909
Customer Lifecycle LLC
Founded 2008 | 18 employees
Karin A. Ferenz, CEO
Customer Lifecycle is a global research consultancy working with B2B/B2C companies to plan and conduct research to accurately identify and measure requirements for customer acquisition, satisfaction and loyalty, share of wallet growth and retention. We help organizations get better business results through improved integration of research findings into day-to-day operations. With reach to more than three million individuals in 160+ countries, we conduct strategic qualitative and quantitative research in multiple localized languages on a worldwide basis. We help companies avoid costly mistakes by focusing on thorough front-end planning, appropriate support for research execution and action implementation at the back end.
Phone 630-412-8989
Frieden Qualitative Services
Gary Frieden, CEO
Expert in customer satisfaction, loyalty programs and more. Insightful focus groups and IDIs (in-person and online Webcam) from a style I’ve developed over 20 years! With a Ph.D. in psychology, I uncover underlying motivational reactions and “get the ‘real’ stuff.” Respondents and clients enjoy my high-energy sessions, creating involvement. Other specialties: packaged goods, advertising, new concept development, positioning, medical, general consumers, seniors, Web sites, banking, wireless, automotive, beverages, fast food and more. I’ve been the invited speaker at many qualitative conferences presenting my unique approach to focus group moderating. QRCA and MRA member and certified PRC. Benefit from our collaboration!
Phone 818-789-6894
Gold Research Inc.
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Founded 2006 | 10 employees
Nitin Sharma, CEO
Market research, shopper insights leaders rely on our: Gold Intercepts™: Guaranteed Real-Time Certified Surveys from Credentialed Surveyors™. Optimum for satisfaction research, exit interviews, audits, mobile surveys anywhere in U.S., Canada. Gold Journey Mapping™: Customized journey maps that display customer’s entire path-to-purchase so you can make targeted improvements and impact buyers positively. Gold Research Back Office™: Outsource survey programming, tabs, charting, report development to us so you can focus on more critical tasks. Gold Full Service™: Satisfaction research, new concept and marketing testing. We specialize in finding the right insights to help grow your business.
Phone 800-549-7170
Rti Research
Founded 1979 | 55 employees
David Rothstein, CEO
RTi helps turn insight into action. We are an innovative global full-service market research company and for more than three decades, our clients have counted on us to connect the dots, tell the story and influence action. We are an AMA Top 50 company and a Connecticut Top Workplace. RTi’s customer loyalty and satisfaction practice specializes in developing multi-phased, dynamic measurement programs targeted at building customer loyalty. We begin by uncovering the components of satisfaction or loyalty among your customers and ultimately develop an ongoing measurement program to ensure a positive return on your investment in customer care.
Phone 203-324-2420
Secret Shopper
Founded 1990 | 50 employees
Paul F. Ryan, CEO
At the core of Secret Shopper® is our expertise in evaluating your customers’ experience online, on-site and on the phone. Try our digital audit to see how your users’ experience measures up while evaluating your SEO and SEM strategies to drive the right traffic to your site. Check out our on-site evaluations to gain vital customer experience details for your own business. Measure and analyze your competitors for a complete picture of the market. On-site merchandising services also available. Our phone audit program trains your employees to be warm, enthusiastic and courteous. Come visit our Web site www.secretshopper.com to learn more.
Phone 763-525-1460
SSI (Survey Sampling International)
Found 1977 | 3,600 employees
Chris Fanning, President and CEO
SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 30 offices in 21 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,600 employees serve more than 2,500 clients worldwide. Visit SSI at www.surveysampling.com.
Phone 203-567-7200
Toluna
Found 2000 | 1,200+ employees
Frederic-Charles Petit, CEO
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real-time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting
community of nine million members across 49 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform – and we couple state of the art technology with broad respondent access to serve the customer feedback needs for many of the world’s leading brands including CVS Caremark and more.
Phone 203-834-8585
Visit Customer Loyalty, Customer Satisfaction, Consumer Research and Consumer Industry for a complete list of companies offering these services.