DIY research can often be more cost-effective than traditional marketing research. It allows you to create your own research process and workflow but to avoid any issues along the way, it may be best to partner with a pro.
Marketing research companies that specialize in DIY research can offer a broad range of tools, technologies and platforms for any kind of research project.
1Q
Founded 2015 | 25 employees
Keith Rinzler, Founder and CEO
1 million+ guaranteed human panel, zero data fraud, real-time responses, no contracts, Radical Simplicity® and Radical Transparency®…what more could you ask for? 1Q is the highest-quality, easiest-to-use DIY consumer engagement platform in the industry. Hundreds of companies already use 1Q regularly – and once you try it, you’ll never look back. 1Q’s industry-leading geo-targeting capability allows you to target your audience based on their current location, past locations and future destinations. We have the best respondents because we’re the only company in the world that pays our survey respondents instantly, in cash, directly to their PayPal account or to the PayPal account of a charity of their choice. Other features include unlimited recontact capability, unbelievably candid open-ended responses, photo-response for in-store, aisle sequencing, etc. and “Guaranteed Watch & Respond Video” capability. No bots. No contracts. No minimums. No kidding.
E-mail account_support@1q.com
Phone 1-404-913-0850
1Q.com
Cursory Technologies
Founded 2022 | 50+ employees
Vinaya Raj Rao, CEO
Cursory Technologies is a pioneering SaaS company revolutionizing market research with agile, AI-driven automation. Our flagship product, Brisk®, is the first-of-its-kind LLM-based tool that converts Word document questionnaires into logical surveys in under five minutes, compatible with Forsta, Qualtrics, Dimensions and many more. Our automation extends to data validation with SPSS scripts in seconds, a data quality check tool for precise insights including bot recognition and data tabulation with Quantum scripts in minutes. Additionally, our qualitative recruitment platform enables IDI and FGD recruitment across 150+ markets in minutes. Beyond automation, we provide agile, end-to-end market research services from survey scripting, translations, open-end coding, data tabulation and charting to dashboards, including global data collection. With cutting-edge AI and deep industry expertise, Cursory Technologies ensures 10X faster, 100% quality and 5X cost-effective research solutions globally.
E-mail vinay.rao@cursory-tech.com
Phone +91-8971407001
cursory-tech.com
Displayr
Founded 2007 | 101 employees
Tim Bock, CEO
AI and DIY research tools are reshaping market research. Clients expect insights faster and cheaper, and researchers who embrace AI-driven automation will stay ahead. Tasks like weighting data, significance testing, segmenting audiences, summarizing open-ends and building reports – once time-consuming – can now be automated. But AI alone isn’t enough. The real value lies in human expertise: validating findings, interpreting results and uncovering the “why” behind the numbers. That’s where Displayr comes in. Our AI-powered software automates the heavy lifting – cleaning, analyzing and visualizing data – so you can focus on finding the insights that matter. Stay ahead of the curve. Try Displayr today.
E-mail support@displayr.com
www.displayr.com
Enumerate.ai
Founded 2020 | 10+ employees
Manan Beg, CEO and Co-Founder
Rick Sullivan, Head of Global Engagement
Enumerate.ai is the all-in-one solution for market research and consumer insights professionals seeking advanced, trustworthy research intelligence. Our powerful AI-driven platform automatically transcribes and analyzes IDIs, focus groups, open-ended surveys and video diaries in 40+ languages with up to 98% accuracy, then swiftly uncovers key insights in near-real time. This means you can accelerate analysis by 70% while reducing manual effort by 85%. Our approach ensures top-tier reliability: Your data remains private, never used for AI training, letting you focus on what matters most – finding great insights. Count on our high-touch human support to guide your decisions every step of the way, with confidence.
E-mail rick@enumerate.ai
Phone 1-773-991-7229
www.enumerate.ai
Kantar
Founded 1996 | 600+ employees
Caroline Frankum, CEO
The Profiles team at Kantar is the industry-leading data services provider, delivering the highest-quality data through proprietary panels and innovative technology. Our DIY survey solution gives brands control over research, enabling faster, more agile data collection via our Accelerated Answers platform. With unmatched targeting capabilities and a research-backed approach to engaging respondents, we support data collection across industries – helping brands explore new markets, test concepts and refine strategies with confidence. Backed by continuous AI-driven innovation, the Profiles team at Kantar is your strategic partner for essential data collection – delivering the quality you expect with the flexibility you need.
E-mail profiles@kantar.com
www.kantar.com/profiles
Rep Data
Founded 2020 | 91 employees
Patrick Stokes, CEO
Research Desk by Rep Data is a quality-first DIY sampling platform built for researchers who demand real, reliable and fraud-free data. Designed for ease and efficiency, Research Desk streamlines project management with intuitive tools that put researchers in full control of their studies. Research Desk is the only DIY solution that fully embeds industry-leading fraud prevention from Research Defender, ensuring that every response meets the highest standards of authenticity and accuracy. Whether running a quick-turn study or managing a large-scale project, researchers can trust Research Desk to deliver cleaner data, faster. For those needing additional support, Rep Data also offers full-service data collection with the same hyper-focus on data quality and consistent execution.
E-mail reps@repdata.com
www.repdata.com
Symmetric, A Decision Analyst Company
Founded 2016 | 100+ employees
Jason Thomas, CEO
Arianne Larimer, President
Symmetric owns and operates American Consumer Opinion®, a worldwide online panel that reaches over 7 million consumers in 200-plus countries, spanning North America, Latin America, Europe and Asia. Consumers can sign up to become members in one of 11 languages and complete demographic profiles are maintained for each household. Symmetric also operates five B2B worldwide online panels: Physicians Advisory Council®, Medical Advisory Board®, Executive Advisory Board®, Contractor Advisory Board® and Technology Advisory Board®. Symmetric places a high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Our online panels are carefully balanced, continually refreshed and systematically cleaned. Non-responders, speedsters and cheaters are continually purged. Symmetric provides sample for quantitative and qualitative research and online and offline projects. Additional services include programming, hosting, online communities, tabulation, coding and IHUT mailing.