Retail is a large segment within the marketing research industry and when you are looking to connect with potential customers, it is important to have a solid understanding of the various segments, from age and income to location and gender. Being able to understand your audience can offer you deep insights into the products and services they currently buy and use and those they would be interested in purchasing and using in the future.
These companies offer a broad range of shopper insight services including pricing studies, virtual reality, package testing and immersive shopper labs, all of which allow you to gather reliable insights throughout each step of the shopper journey. Shopper insights offer valuable consumer information including their buying habits and in-store decisions and behaviors.
Decision Analyst
Founded 1978 | 150 employees
Bonnie Janzen, President
Felicia Rogers, Executive Vice President
Decision Analyst offers an array of services to help clients develop and sustain winning brands. The firm melds in-depth qualitative investigations, strategic survey research, advanced analytics, mathematical modeling and simulation to solve complex marketing problems. Decision Analyst also offers customized shopping research services and can recommend the quantitative and/or qualitative technique(s) best suited to your research needs. Decision Analyst’s qualitative services include in-person focus groups and depth interviews, webcam focus groups and depth interviews, time-extended online forums, online ethnography, shop-alongs, video diaries and in-vehicle videos. Quantitative services include virtual shelf sets, package testing, pricing studies, new product development, store optimization, employee research and mobile GPS. CPG is Decision Analyst’s major focus that includes foods, beverages, OTC drugs and health and beauty. Decision Analyst is a leader in advanced analytics, retail sales analyses and data mining, mathematical modeling and simulation.
Phone 1-817-640-6166
www.decisionanalyst.com/services/shopperinsights
Fieldwork
Founded by moderators 1980 | 400 employees
Steve Raebel, President
Let us support you! We know what you need. Our specialties feature consumer (including global) research, medical, physicians and patients, B2B, mock jury, CX/UX, taste tests and sensory research. For over 40 years, Fieldwork has recruited the highest-quality consumer, medical and business respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management and our commitment to hospitality and solutions-driven partnership is at the core of everything we do. When you choose Fieldwork, rest assured that customer service will seamlessly blend into the background while we handle the details and create the perfect environment for your next research project. Focus on the research. We’ll do the rest!
Phone 1-800-863-4353
www.fieldwork.com/market-research-services
Focus Insite
Founded 2015
Jim Jacobs CEO
Since 2015, Focus Insite has been dedicated to top-tier market research recruitment. We specialize in sourcing high-quality participants for IHUTs, focus groups and IDIs, ensuring you get the actionable insights needed to drive your business forward. As a two-time Inc. 5000 awardee, we are known for matching the perfect participants to your projects. Our mantra, “You supply the project; we supply the people,” highlights our seamless recruitment approach, allowing you to focus on analyzing data. Our exceptional project managers handle every detail for smooth execution and reliable results. We offer quick bids with timely, accurate estimates to keep your projects moving. Special offer: Mention this ad and get $250 off your first project with Focus Insite or an Amazon gift card. Partner with Focus Insite to bring your shopper insights to life. Contact us now!
E-mail bids@focusinsite.com
Phone 1-888-836-2871 (888-8-FOCUS-1)
www.focusinsite.com
Intouch Insight
Founded 1992 | 96 employees
Cameron Watt, CEO
Intouch Insight is a CX solutions company specializing in helping multilocation brands achieve operational excellence and improve customer experience so they can earn customers for life. With 40+ years of experience, Intouch is a veteran in the mystery shopping industry and stands out as one of North America’s most technologically advanced providers. We are trusted by some of the world’s largest and most loved brands, including six of the top 10 and 14 of the top 50 petro-convenience chains; one of the top two beverage manufacturers; four of the top 10 and 19 of the top 50 quick-serve restaurant chains; and one of the top three global technology companies. Some of the services that we offer to multilocation businesses across North America include mystery shopping and audits, reputation management, feedback and survey software, CX platform and analytics and checklist and inspection software.
Phone 1-800-263-2980
www.intouchinsight.com
MarketView Research
Founded 1999 | 25+ employees
Jessica Cardella, Senior Vice President
MarketView Research is a leader in product life cycle, consumer and shopper insights research. We provide award-winning quantitative and qualitative research that fuels the growth of today’s most well-known brands. Delivering high-impact results coupled with a commitment to exceptional client service, our team is laser-focused on helping brands maximize opportunities throughout the product and shopper journeys. With Shopper Insights, we’re in the trenches with consumers. We unravel the meaning behind their purchase behaviors, decision criteria and selection. We also assess key satisfaction drivers and determine where consumer’s turn for information when making product and brand decisions. Whether in-store or online, point-of-purchase or post-shopping experience, we uncover the trends that matter most, giving you the leverage to create more impactful, shopper-centric experiences that stand out in the marketplace.
Phone 1-201-840-5286
www.mvrg.com
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment and data collection for their consumer, health care, business-to-business and technology projects. Specializing in all methodologies and audiences, we have the ability to host and deliver your results across the U.S. For the last 25 years, the executives at Murray Hill National LLP, have worked diligently and have advanced as one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality recruitment with access to 3.5 million consumers, 500,000+ B2B executives/professionals, 500,000 physicians, nurses and more and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our services include online, digital, remote, home use test and any other methodology needing to find an audience with feedback or expert knowledge. Call us today for your next project! MHN are your “national” recruiting experts!
E-mail bids@murrayhillnational.com
Phone 1-972-707-7645
www.murrayhillnational.com