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Consumers are constantly changing, and as the world changes in response to the pandemic, this becomes especially apparent. As brands continue to try to reach their consumers, companies that specialize in consumer research are well-positioned to help them develop the best strategy to do so.
The following companies employ a wide array of techniques to reach target audiences. From online surveys and telephone interviews to in-home usage testing and focus groups, these companies are equipped with both qualitative and quantitative methodologies to meet your research needs.
The Analyst Agency
Founded 2011
Steven Czyrny, President
The Analyst Agency is an operations and strategic consulting firm that provides comprehensive qualitative and quantitative market research, business analysis and technology advisory services. Our expertise is unique in that we can not only help with complex consumer and business intelligence, but also give you the resources to enhance your operations after discovery. The Analyst Agency has worked with advertising agencies, business-to-business enterprises, financial institutions, health care companies, real estate developers, law firms and more to help with their market research needs and beyond.
Phone 1-716-771-0620
www.TheAnalystAgency.com
Blueberry
Founded 2001 | 30 employees
Lisa McGurk, Vice President
A full-service marketing research consultancy, Blueberry combines expertise in sensory, product and marketing research. With fresh perspectives, high-touch service and 20 years’ experience, we go beyond the numbers to find the story behind the data. Leveraging quantitative, qualitative and sensory techniques, Blueberry’s research illuminates your product’s landscape, uncovering the true motivators behind consumer choices, so you can build the best products. We’re innovative. We’re agile. We’re storytellers. But above all, we’re darn good researchers! Our insights help you delight your consumers, guide your innovation pipeline and bring clarity to your marketing and product development efforts. It’s clarity to inspire action.
Phone 1-267-954-0440
www.blue-berry.com
Branded Research Inc.
Founded 2012 | 35 employees
Matt Gaffney, CEO
Reliable insights require reliable data. Branded Research offers on-demand audience solutions to enterprises across the globe – all intelligently powered by AI and a UX-driven community. Through these customized solutions, we help global brands and agencies connect with their audiences in real time to gather unique consumer insights via exclusive access to Branded Surveys, our proprietary online community. Our panelists are members of a vibrant community whose collective opinions and insights are qualified through willing natural interaction and powerful social engagement. These insights then give clients the power to make informed, profit-driving decisions about their products and services.
Phone 1-888-848-2525
gobranded.com
CarterJMRN K.K. Japan Market Resource Network
Founded 1989 | 80 employees
Dominic Carter, CEO
With offices in Tokyo, Osaka and Singapore, since 1989 CarterJMRN has helped major international brands across a wide range of industries (i.e., food and beverage, skin care, insurance, payment systems, destination tourism, airlines, automobiles, health care and medical, gaming and entertainment). With deep roots in specialist qualitative work, we lay the foundation for more detailed marketing activities in Japan with immersive qualitative and quantitative research approaches (i.e., cultural analysis, semiotics, desk research, depth interviews, ethnography, focus groups and quantitative survey methods). We are your guide to unmasking the needs, desires and opinions of Japanese consumers and helping you translate those into action. Please contact us at d.howard@the-carter-group.com to learn more!
Phone +81-3-6434-0520 (Office, Japan);
+1-512-913-8151 (Debbie Howard, U.S.)
www.carterjmrn.com
Creative Consumer Research
Founded 1976 | 13 full-time; 70 part-time (83) employees
Patricia Pratt, CEO
Creative Consumer Research (CCR) is the most respected market research and consumer insights firm, providing accurate and actionable data for better business decisions. Using proven techniques, we work with a variety of industries including B2B, health care, consumer goods and more. If your business requires bilingual research, we proudly staff a team of experienced market researchers fluent in spoken and written English, Spanish, Vietnamese, Chinese, Farsi and more. Whether your focus is on the United States or abroad, CCR can program and host your surveys online, whether you need pre-screeners or even a combination of telephone and web interviewing. Our resources allow us to thoroughly conduct studies quickly and inexpensively – no matter what the size. Maximize your business with the CCR market research and consumer insights team.
Phone 1-281-240-9646
www.ccrsurveys.com
Curion
Founded 2017 | 108 employees
Sean Bisceglia, CEO
Curion provides world-class insights. From quantitative to qualitative research, we apply proven industry-leading, innovative methods to service over 65% of Global 100 companies. A full-service product and sensory insights firm, we work with clients to determine not only what products consumers prefer, but why they are liked and how to make optimizations. Clients mitigate risk of marketplace failure by ensuring only quality products are introduced, providing repeatable delight for consumers. We accomplish this with our expert employees, sensory processes, fully-equipped facilities and data insights. In 2019 alone, we tested 105,000 consumers across San Francisco, Chicago, Dallas and New York. The result of a merger between Q Research Solutions and Tragon Corp., Curion pioneered many sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.
Phone 1-224-632-1919
curioninsights.com
Frieden Qualitative Services
Founded 1984
Gary Frieden, CEO
Years of expertise conducting safe online (webcam) and telephone qualitative studies (as well as in-person after the “all clear”)! Why does one advertising campaign succeed over another? Why doesn’t a particular execution convey your message? How can it be improved? How can your audience better relate? We go after these questions (and more) and get you the answers! We know advertising. Gary Frieden, Ph.D., has been conducting superlative advertising research for over two decades. After presenting his special techniques at a major conference, Gary heard that he “woke up the convention!” Frieden’s work is dynamic in scope. His combination of psychology and marketing research provides you the nuggets you’re seeking. His methods are incisive, thereby producing the underlying motivational responses you need. Let’s chat!
Phone 1-818-789-6894
www.garyfrieden.com
Full Circle Research
Founded 2013 | 12 employees
Adam Weinstein and Nathan Lynch, Co-CEOs
Twice-named on Inc. 5000’s list of Fastest-Growing Companies in America (2017, 2019), Full Circle Research was the first and only U.S.-based, online consumer sample provider to earn ISO 26362 certification, is currently ISO 20252-certified and remains the only company to offer HoNoR (Holistic Next-level Research™). This enhanced survey experience is unprecedented and automated – a marriage of advanced technology, flexible community strategies and industry-leading quality controls that gives business decision makers immediate access to the purest data in the industry. Full Circle’s foresight, agility and commitment to innovation translate into a uniquely proactive, consultative experience. To learn more, visit iLoveFullCircle.com.
Phone 1-301-762-1972
iLoveFullCircle.com
Global Survey
Founded 2007 | 25 employees
Mayank Bhanushali, Founder and Managing Director
Global Survey, as our name suggests, is one of the global leaders in using digital data collection to power analytics and insights. We provide data-driven decision-making for clients who listen to and interact with the world’s consumers and business professionals through Global Survey online panels, as well as mobile, digital and social media technologies. We apply the breadth of over 88 online consumer panels and communities across 70 countries to your market research studies. And we’re dedicated to continually fine-tuning our panel network to ensure quality and growth as your research needs change over time. Global Survey works with many of the world’s leading market research agencies, media agencies and corporations.
Phone +91-740322-0322
www.globalsurvey.gs
InnovateMR
Founded 2014 | 110 employees
Lisa Wilding-Brown, Chief Research Officer
InnovateMR offers a trailblazing collection of sampling tools and technical solutions, elevating insights and empowering researchers to deliver Faster Answers™. Our experienced managed services team is ready to apply out-of-the-box creative thinking for your B2B or consumer sampling projects. We’ll ensure your project is delivered on-scope with the highest level of data quality. Ready to hit the trail solo? Our DIY sampling platform features an intuitive interface to estimate feasibility and target precise audiences. Launch and monitor field progress all from one easy-to-use control center. InnovateMR offers exceptional service and cutting-edge technology, providing a unique and efficient approach to sampling.
Phone 1-888-229-6664
www.InnovateMR.com
Ironwood Insights Group LLC
Founded 2017 | 40 employees; 5 call centers
Brad Larson, Founder and CEO
Ironwood Insights Group leads the market research industry for consumer research by offering a seamless integration of all research methodologies into one point of service. We assist corporate researchers, marketers, marketing research firms and consultants with high-quality data collection and analytic services. Our platforms use the latest technology with cloud-based servers and panel integration for increased production, quality and security. We maintain strict security and confidentiality controls. Services include consultation, questionnaire design, sample sourcing, survey fielding, data processing, analytics and reporting. Qualitative methodologies include traditional and online focus groups, bulletin boards and in-depth interviews. Quantitative methodologies include CATI/CAWI, online surveys and face-to-face interviewing, with international reach through vetted partners. We are dedicated to providing our clients with the best research solutions at reasonable rates. Call or e-mail today for “Insights that provide clarity and drive action.”
Phone 1-801-569-0107
www.ironwoodinsights.com
Issues & Answers Network Inc.
Founded 1988 | 500+ employees
Carla Lindemann, COO
Issues & Answers Network Inc. is an independent global marketing research firm providing everything from survey and sampling design and data collection (300 CATI stations in four U.S. call centers and 65 CATI stations in Europe) to project management and data analysis. Our international network of reliable alliance partners extends our research capabilities to Africa, Asia, Central America, South America, Western Europe, Eastern Europe, the Pacific Rim and the Middle East. We also conduct online research as well as direct mail studies. We are the only focus group facility in the Virginia Beach area and we have two RIVA-trained on-staff moderators for all your qualitative research needs. A snapshot of industries includes agriculture, alcoholic beverages, consumer durables, consumer packaged goods, financial services, insurance, pharmaceutical and travel/hospitality.
Phone 1-757-456-1100
www.issans.com
Just The Facts Inc.
Founded 1994
Bruce Tincknell, Managing Director
Just The Facts Inc. has 30 years of strategic consumer products qual and quant experience (using extensive online capabilities). JTF Research works closely with clients to develop the optimal methodology to achieve desired client results (e.g., its objectives, what’s driving the need to conduct it, outcomes sought, how findings will guide decisions and much more). If your current research supplier doesn’t understand the critical nuances of your needs, then their low-price research is strategically costly. Conducting quality consumer research means having a strategic partner to effectively navigate, guide and manage your important assignments. This means creating an effective plan for researching consumer attitudes, behaviors and usage, as well as concepts, prototypes, new products, brand extensions, packaging, advertising and more. All conducted with in-depth analysis and insightful reporting. Contact JTF for high-quality consumer research. Let’s discuss your specific needs and ensure your products and services are ready for market from the consumers’ perspective.
Phone 1-847-506-0033
www.justthefacts.com
www.justthefacts.com/testimonials-x-30
Karchner Marketing Research LLC
Founded 2014
Helen Karchner, CEO and Co-Founder
The Karchner Marketing Research consultancy offers artisan research and recruiting across general market and health care industries. Many companies and organizations engage KMR in their consumer and patient research to satisfy unmet business needs, via qualitative and quantitative PMR. One key attribute of KMR is our flexibility – whether due to an unforeseen pandemic, sudden budgetary constraints or unexpected timing fluctuations, we easily adapt alternative yet contributive methodologies. Respondents enjoy our unique focus group room, think tank and cozy meeting room. Since our respondents are more virgin than career, they’re more forthcoming. Respondent-moderator dialogues create articulate insightful discussions about brand equity, integrity, loyalty, new/alternative product profile evaluations, employee and customer satisfaction, messaging and advertising impact and deep-dive discernments. We’ve identified the overarching quintessential focus as inter-communication with respondents. Value establishes prominence!
Phone 1-610-564-9624
www.KMRResearchStudio.com
Krämer Marktforschung GmbH
Founded 1986 | 53 employees
Markus Albrecht, CEO
Krämer Marktforschung GmbH is one of the leading European field service institutes in qualitative and quantitative market research since 1986. We implement all relevant survey methods for your consumer surveys with our own interviewer field and recruiting staff and our own studio facilities in Frankfurt, Munich, Hamburg, Berlin and Muenster (i.e., CAPI in home, mall intercepts, PoS, focus groups, product tests) to meet your customer´s requirements. Thanks to our international Cido Research facilities in Europe, Asia and Canada, we cover large CATI surveys with more than 600 stations in nearly all countries throughout the world. Krämer – the most trusted partner in MR data collection. Please contact us at m.albrecht@kraemer-germany.com to learn more!
Phone +49-2501-802-118
www.kraemer-germany.com
The MSR Group
Founded 1994 | 165 employees
Don Beck, Ph.D., CEO
The MSR Group is a full-service research firm offering complete consumer and business-to-business research services. The MSR Group specializes in customer experience management, focus groups, brand awareness, advertising and creative testing and mock juries, along with a wide array of custom quantitative and qualitative project offerings. In addition, we can provide you with groundbreaking verbal and facial recognition AI technology to provide real-time CX feedback to managers on customer and employee sentiment – a powerful new tool to improve coaching, training and ensuring business compliance. Specifications: 150-station TCPA-compliant CATI call center, web and IVR surveys, executive interviews and focus groups.
Phone 1-402-392-0755 or 1-800-737-0755
www.theMSRgroup.com
Murray Hill National
Founded 2013 | 22 employees
Susan Owens, COO
Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, business-to-business and technology projects. For the last seven years Murray Hill National LLP, rebranded under new ownership, has advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to tracking down your target audience. We provide high-quality recruitment for a multitude of industries, such as business-to-business, technology, health care and consumer projects. Our qualitative services extend far beyond the traditional focus group as indicated above. Our call center has 45 CATI stations where we conduct all of our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project!
Phone 1-972-707-7645
www.murrayhillnational.com
Precision Opinion Inc.
Founded 1996
Michael LaMastra, Business Development Executive
Precision Opinion Inc. is the firm that has been uncovering the insights that drive success for Fortune 500 companies, politicians and social science organizations since 1996. With their 700-seat domestic CATI station call center and PrecisionSMS, the leading innovative technology for the next evolution in market research, they are able to offer unmatched quality insights from anywhere in the United States. While one of the largest privately held market research firms, they still pride themselves on maintaining a bespoke mentality. One that creates done-for-you services and customized reporting capabilities to maximize your results. To discover more about Precision Opinion, contact them today at sales@PrecisionOpinion.com or 1-702-727-3773.
Phone 1-702-727-3773
PrecisionOpinion.com
Sibyl Surveys by Signet Research
Founded 1968 (Signet Research); 2018 (Sibyl Surveys) | 24 employees
Byron Zanopoulo, Managing Director and
Omer Tumkor, CTO
Sibyl Surveys is a customer experience and survey software solution designed by Signet Research, a full-service market research company conducting consumer research for over 50 years. It features an intuitive UX with the advanced survey logic and reporting functionality needed to serve a full-service professional CX research operation. When you license Sibyl, you’re not just getting access to a CX and survey platform. You’re licensing an extension to your internal CX/research department. The Signet staff is available for everything from best practice advice to full survey design, integrations and more. We can help you set up your ongoing CX tracking campaigns, program complex surveys and even take projects off your hands completely. The result is an affordable, easy-to-use, full survey logic platform serviced by research professionals.
Phone 1-201-945-6903 x23
sibylsurveys.com
SurveyMonkey
Founded in 1999 | 1,300+ employees
Zander Lurie, CEO
SurveyMonkey Market Research Solutions make it easy for anyone to collect quality data from consumers, fast. Our global online panel, SurveyMonkey Audience, offers instant access to 80 million consumers in over 100 countries. You can find exactly who you need to reach with pre-profiled targeting options or custom screening questions. Audience is fully automated so you can instantly check project feasibility, get a cost estimate and launch your research study with one click. SurveyMonkey Audience is integrated into our flexible surveys and new Expert Solutions for concept and creative testing that generate AI-powered insights and presentation-ready reports for you. We also offer light research services to help you scale your research program. Contact us to learn more or to get a demo of our solutions.
marketresearch@surveymonkey.com
www.surveymonkey.com/market-research
Symmetric, a Decision Analyst Company
Founded 2016 | 150+ employees
Jason Thomas, President
Symmetric provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud detection systems. Our online panels are carefully balanced, continually refreshed and systematically cleaned via high-tech and low-tech methods. Non-responders, speedsters and cheaters are continually purged. Symmetric provides sample for both qualitative (focus groups, depth interviews and ethnographies) and quantitative projects. Our American Consumer Opinion® worldwide panel consists of over 7 million consumers. Symmetric also operates five B2B worldwide online panels for physicians, contractors, medical professionals and executives. Additional services include programming, hosting, online communities, tabulation, coding and IHUT mailing.
Phone 1-817-649-5243
www.symmetricsampling.com