Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.
| DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
| WED | 9:00 | 1 | Nestlé, Listen Labs | Where does AI-moderated qual/quant work in research and where does it not? |
| WED | 9:00 | 2 | Insight Management Academy (IMA) | Leading insights into the future: Lessons from 100 corporate insights leaders |
| WED | 9:00 | 3 | Mondelēz International | Gaining and retaining a seat at the C-suite table |
| WED | 9:00 | 4 | Zappi, Mars | Design thinking in action: How Mars Wrigley stays ahead with consumer-centric innovation |
| WED | 9:45 | 1 | Mintel Consulting | Epitomizing empathy: How should marketing connect with the masses by credibly tapping into their shared humanity? |
| WED | 9:45 | 2 | buzzback, PayPal | How PayPal is using consumer understanding to build its next-generation commerce platform |
| WED | 9:45 | 3 | Inspired Insights, Forsta | Fraudsters, fakes and the fight for quality |
| WED | 9:45 | 4 | aha Insights Technology, Lakeview Farms | The impact of DIY market research: Two perspectives |
| WED | 10:30 | 1 | Prodege, Qunol | Getting to the heart of the matter: Effective and 'healthier' messaging in a crowded market |
| WED | 10:30 | 2 | Nestle Purina, Ipsos-Insight, HP | Scaling gen AI now: Learn from pioneering brands who adopted early and are realizing value at scale |
| WED | 10:30 | 3 | Protobrand, UCHealth | Bravery, collaboration and accountability: Strengthening your brand for long-term success |
| WED | 10:30 | 4 | Gallo, Mars Wrigley, Voxpopme | The Power of Video Research: Elevating the Consumer Voice for Strategic Decision-Making |
| WED | 11:15 | 1 | ONE Strategy Studio, Haleon | Brief to breakthrough: Building AI that delivers faster, better and cheaper without the trade-off – A case study with ONE Strategy Studio and Haleon |
| WED | 11:15 | 2 | MilkPEP, GetWhy, Kraft Heinz, Keurig Dr Pepper | The end of traditional insights? How AI is changing everything |
| WED | 11:15 | 3 | Express Checkout, Highlight | The new better-for-you: Balancing taste, health and function |
| WED | 11:15 | 4 | Psyclone, Voxco + Ascribe | Decoding emotions: How Psyclone uses AI to understand consumer motivations |
| WED | 12:00 | 1 | DragonflyAI | Beyond traditional research: How AI can deliver faster, smarter, consumer insights with real business impact |
| WED | 12:00 | 2 | GoodQues, Adobe | GoodQues and Adobe on why being a creative company means creativity in everything – even research |
| WED | 12:00 | 3 | quantilope, J&J Snack Foods Corp | Quantifying nostalgia: How J&J Snacks built a data-driven foundation for Dippin' Dots and ICEE |
| WED | 12:00 | 4 | Toluna, Scientific Games | The power of strategic breadth: Winning in a changing world |
| WED | 1:30 | 1 | Suzy | A new era in conversational research |
| WED | 1:30 | 2 | Reach3 Insights, Kellanova | The future of snacking: How Cheez-It embraced an AI-accelerated, mobile chat-based research approach for innovation testing |
| WED | 1:30 | 3 | Stravito, NPR | How NPR maintains a single source of truth |
| WED | 1:30 | 4 | Mars Petcare, Black Swan Data | How Mars Petcare identifies winning innovation opportunities in emerging categories |
| WED | 2:15 | 1 | Kraft Heinz, Dig Insights | How a fresh approach to demand moments helped KraftHeinz unlock their portfolio’s true potential |
| WED | 2:15 | 2 | Mars Wrigley, Veylinx, Colgate-Palmolive, Kraft Heinz | CPG’s next frontier: Navigating change, consumer truths and market realities |
| WED | 2:15 | 3 | Behaviorally | AI-powered decision precision: Custom predictive modeling to launch successfully |
| WED | 2:15 | 4 | NORC at the University of Chicago | Avoiding fraud in market research: Leveraging probability panels and non-response follow-up strategies |
| WED | 3:00 | 1 | Cambri | Are KPIs and benchmarks really doing a good job predicting product concept strength? Discover how CPG giants like Coca-Cola, Nestlé and Carlsberg leverage AI to drive new product launch success |
| WED | 3:00 | 2 | Relative Insight, The Rise Group | From feedback to focus: Unlocking customer intelligence using text data |
| WED | 3:00 | 3 | Sargento Foods, Curion | Increasing Agility in Innovation: How Sargento and Curion used co-creation to rapidly optimize a product |
| WED | 3:00 | 4 | Nexxt Intelligence | inca | The future of quant is qual |
| WED | 4:00 | 1 | Boston Consulting Group (BCG), Knit | How BCG is leveraging researcher-driven AI to drive strategy across its client portfolio |
| WED | 4:00 | 2 | The Coca Cola Company, BAMM | The Coca-Cola Company and BAMM: How to reframe an emerging category with Simply Pop |
| WED | 4:00 | 3 | Kerry | Raising the bar: Simple text analytics methods that can supercharge your conventional research practices |
| WED | 4:00 | 4 | L&E Research | Synthetic vs. real: The ultimate showdown in market research |
| WED | 4:45 | 1 | SuperAwesome | Unlocking lasting connections with Gen Alpha/Z through passions and fandoms |
| WED | 4:45 | 2 | Simporter, Inc., Church & Dwight Co., Inc. | How Church & Dwight integrates AI with traditional research to drive smarter consumer insights |
| WED | 4:45 | 3 | C+R Research, Nestlé | Amplifying agile research: Collaborative strategies for success |
| WED | 4:45 | 4 | Thomas M Rich & Associates | Leave the gun, take the cannoli: How tradeoff analysis can help us understand consumer decision-making |
| THUR | 9:00 | 1 | Kraft Heinz | Unveiling the client side of market research |
| THUR | 9:00 | 2 | Lucy.ai by Capacity, Kerry | Democratizing insights with AI |
| THUR | 9:00 | 3 | Insight Management Academy (IMA) | Tomorrow’s corporate Insights professional – the three key roles we will all need to play |
| THUR | 9:00 | 4 | Swayable | Grounding AI in Human Truth: Getting Simulation Closer to Reality |
| THUR | 9:45 | 1 | 12:14 | Quality in a nutshell: How nutpods is prioritizing data quality to better meet consumer needs |
| THUR | 9:45 | 2 | PepsiCo, Daisy Brands, Dreyer's Grand Ice Cream, Insights in Marketing, Major League Baseball (MLB), Kraft Heinz | Talk to me: Unlocking the power of human connection in research |
| THUR | 9:45 | 3 | Bilendi & respondi | From curiosity to usage: An AI-powered qualitative study on the acceptance of AI features in smartphones |
| THUR | 9:45 | 4 | Discover Financial Services, Ipsos-Insight | Strategizing cross-functionally for creative and brand success |
| THUR | 10:30 | 1 | Haleon, aytm | From cost center to growth engine: How to unlock bigger budgets for research |
| THUR | 10:30 | 2 | Strategic Insights Consultant | How you show up: Leading insights for C-suite executives |
| THUR | 10:30 | 3 | Gatorade, Woxi Inc. | Leveling up on incrementality: How Woxi's predictive analytics bring always-on incrementality to PepsiCo's entire pipeline |
| THUR | 10:30 | 4 | Market Logic Software, MARS Petcare | Reimagining knowledge management in the age of AI |
| THUR | 11:15 | 1 | Irwin BROH, E-Tabs | The competitive edge: How to outmaneuver the competition with advanced automated PowerPoint reporting |
| THUR | 11:15 | 2 | REAL Insight, Pepsico Foods North America | Getting REAL with humans is the best way to drive positive disruption for your business |
| THUR | 11:15 | 3 | GetWhy, Shurtape Technologies | The new era of consumer insights: AI-Powered, human and scalable |
| THUR | 11:15 | 4 | Canvs AI, Fruit of the Loom | Fruit of the Loom case study: Spinning qual feedback into insights gold |
| THUR | 12:00 | 1 | Archbridge Institute, discover.ai | The psychology of Gen Z’s historical nostalgia: What brands need to know |
| THUR | 12:00 | 2 | Radius Insights, Nestlé | Identifying the optimal narrative to connect consumers to DiGiorno’s sustainability story |
| THUR | 12:00 | 3 | Toluna, The New Consumer | From TikTok Shop to seed oils: How influencers are changing what we buy |
| THUR | 12:00 | 4 | MarketVision Research, Hill's Pet Food | Hill's pet and vet online communities |
| THUR | 1:30 | 1 | UScellular | The good, the bad and the ugly of AI from the consumer's viewpoint |
| THUR | 1:30 | 2 | KFC US, Cint | A menu for the modern consumer: How KFC uses insights to drive flavorful innovation |
| THUR | 1:30 | 3 | Shopper Intelligence, Dynata | Listening to the shopper: Harnessing satisfaction insights to drive growth and loyalty |
| THUR | 1:30 | 4 | SightX, ZS | Unlocking speed and substance: How technology is transforming consumer insights |
| THUR | 2:15 | 1 | Dominican University | How can we help train students for the MRX industry? |
| THUR | 2:15 | 2 | Purpose Brands | Modernizing consumer segmentation |
| THUR | 2:15 | 3 | Bolt Insight Limited, ZS | Ask better, get better: How smarter moderation is challenging lazy insights |
| THUR | 2:15 | 4 | National Association of REALTORS(R) (NAR) | Evaluate, adjust, repeat: A five-year persona odyssey |
| THUR | 3:00 | 1 | NPR | Silo smashing |
| THUR | 3:00 | 2 | Understood.org, KnowClick | Digital journeys, understood: Leveraging in-the-moment insights to unpack complex journeys and make real-world impact |
| THUR | 3:00 | 3 | Imbibe | Decoding taste: How sensory lexicons drive alignment and innovation |
| THUR | 3:00 | 4 | THOR Industries | Help brands create internal research champions – From a brand's perspective |
| THUR | 3:45 | 1 | American Medical Association | Creating the blueprint: Integrating a program evaluation lifecycle framework and growing evaluation capacity at the AMA |
| THUR | 3:45 | 2 | McCain Foods, Ipsos-Insight | Resilience and future-proofing in uncertain economic times: How McCain Foods stays fresh and crispy |
| THUR | 3:45 | 4 | Prudential Financial | Accelerating insights with customer empathy: Building an engaging customer panel for impact |