Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.
DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
WED | 9:00 | 1 | Haleon | H&W Demand Spaces: How the maker of Advil, Centrum and TUMS transformed its consumer understanding |
WED | 9:00 | 2 | California Restaurant Association | Future of foodservice |
WED | 9:00 | 3 | Voxpopme, Microsoft, Strong Entertainment | How Microsoft used AI to revolutionize qual research |
WED | 9:00 | 4 | SightX | Optimize the way you work: How generative AI can help you accelerate your workflow |
WED | 9:00 | 5 | Communication: How to win respondents and executives | |
WED | 9:45 | 1 | Cambri | AI-powered insights for more successful product launches: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestlé use AI to guide, predict and improve their innovation success |
WED | 9:45 | 2 | Rival Technologies, Oura Ring | How Oura Ring uses a mobile-first community to get closer to consumers and drive impact |
WED | 9:45 | 3 | BAMM, McDonald's | Turning McDonald's skeptics into believers: How the application of behavioral economics married with qualitative research moved the dial on food quality perceptions |
WED | 9:45 | 4 | Caplena AG, IKEA | How IKEA’s CX team analyzes 20 million customer feedback comments annually |
WED | 9:45 | 5 | E-Tabs, Directions Research, Inc. | Automated insight reporting done right! |
WED | 10:30 | 1 | Rakuten Insight, Accelerate, Collective Voice and ShopStyle.com | Influencing Partnerships: The journey of collaboration to design a custom program that measures the influence of influencers. |
WED | 10:30 | 2 | TikTok, EyeSee | ROC on with TikTok and EyeSee creative guidance |
WED | 10:30 | 3 | Robinhood, Robinhood, Suzy | Charting the future: Robinhood’s data-driven approach to innovative insights |
WED | 10:30 | 4 | Reckitt, Protobrand | Reviving fortunes with human truth |
WED | 10:30 | 5 | Organon & Co., LLC, Merck & Co. Inc, USA | The sky is falling! Why didn’t anyone tell us? |
WED | 11:15 | 1 | Knit, ESPN | How ESPN is leveraging end-to-end AI-powered research to keep a pulse on youth fandom |
WED | 11:15 | 2 | GoodQues, PepsiCo | GoodQues x PepsiCo on how creative methodologies can benefit your bottom line |
WED | 11:15 | 3 | MetrixLab, A Toluna Company, Discover Financial Services, Reckitt, Dell Technologies | Who’s influencing who? How does digital transformation affect the media and insights marriage? |
WED | 11:15 | 4 | Citi, Borderless Access | The AI paradigm: Balancing rapid insights with robust security – educating your executive decision makers |
WED | 11:15 | 5 | Nailbiter, Nestle | No more labels: Understanding shoppers and consumers as people |
WED | 12:00 | 1 | Dragonfly AI, Adweek | Transformative impact of AI: Insights and Ethical Considerations |
WED | 12:00 | 2 | Givaudan, aytm | Maximizing impact: Lessons in resourcefulness from Givaudan |
WED | 12:00 | 3 | Not another future of…report?!? | |
WED | 12:00 | 4 | dtect | The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing |
WED | 12:00 | 5 | L'Oréal, Curion | Unlocking the power of historical data to drive insight, innovation, and partnership. |
WED | 1:30 | 1 | eye square Inc. | Maximizing sales: The impact of vertical ads on consumer buying behavior |
WED | 1:30 | 2 | Veylinx, MARS / Tasty Bite | Reality check: How Tasty Bite got closer to the truth by giving consumers skin in the game |
WED | 1:30 | 3 | COTY, GetWhy | The future of consumer-led marketing: How gen AI is a game-changer for Coty |
WED | 1:30 | 4 | Zappi, PepsiCo | From order-taker to strategic partner: PepsiCo's insights evolution |
WED | 1:30 | 5 | Psyclone, Ascribe | How Psyclone leverages Ascribe Coder’s AI-enabled thematic clustering in open-end analysis |
WED | 2:15 | 1 | QualSights | Transforming consumer insights with Smart Sensors |
WED | 2:15 | 2 | quantilope, Flowers Bakeries, LLC | The killer advantage: How Flowers Foods' data-driven strategy fueled Dave's Killer Bread's expansion |
WED | 2:15 | 3 | Dig Insights | Between two Joels: 5 shocking things AI can do better than you |
WED | 2:15 | 4 | Fuel Cycle, JDE USA | Brewing success: Coffee-centric consumer insights with JDE USA and Fuel Cycle |
WED | 2:15 | 5 | Johnsonville, GLJ Research, LLC, Recollective, Inc. | Tell me you buy chicken sausage without telling me you buy chicken sausage |
WED | 3:15 | 1 | Insight Management Academy | Defining an insight team's purpose in an AI-shaped world |
WED | 3:15 | 2 | GfK - an NIQ Company, Microsoft | Building bridges to loyalty: How Microsoft is connecting user experience and buyer action |
WED | 3:15 | 3 | Mondelēz International | Leveraging future consumer and shopper trends to drive category growth |
WED | 3:15 | 4 | aha insights technology | How to strategically apply AI to qual data sets for better accuracy |
WED | 3:15 | 5 | PepsiCo, Woxi | How PepsiCo and Woxi have changed the innovation game with next-generation predictive analytics |
WED | 4:00 | 1 | AdvertisingWeek, Cint | Deepfakes, TikTok and political ads: A study on media’s influence over the upcoming U.S. election |
WED | 4:00 | 2 | Highlight, Target | Unleashing private-label potential with agile, authentic product insights |
WED | 4:00 | 3 | Luth Research, Roku | Roku unlocks the Gen Z audience: Social media vs. streaming - a deep dive into content and ad preferences |
WED | 4:00 | 4 | Visa | Decoding gen AI early adopters |
WED | 4:00 | 5 | DataExpert, ATP Canada Software & Services Ltd., Rubiklab | Building successful partnerships to advance data visualization and AI-based analytics |
WED | 4:45 | 1 | Collage Group, SiriusXM | Fuel growth with halo effects: How to activate the mainstream with segment-specific cultural insights with SiriusXM |
WED | 4:45 | 2 | Canvs AI, Wellstar Health System | Wellstar Case Study: Using AI at Scale to Understand the Human Experience in Healthcare |
WED | 4:45 | 3 | Voya Financial, Tamman, Inc. | The future of insights: Inclusivity |
WED | 4:45 | 4 | Ironwood Insights Group, LLC | Fighting fire with fire: The risks and benefits of AI to data quality |
WED | 4:45 | 5 | NBCUniversal | Culture x Fandom: Be the Thing That People Love |
THUR | 9:00 | 1 | Tremendous | Fighting fraud in research |
THUR | 9:00 | 2 | Customer Care Measurement & Consulting, Colgate Palmolive | Consumer problem behavior and handling: More challenging, intense – and delightful? |
THUR | 9:00 | 3 | 10k Humans, Emporia, Xpolls.ai, LGC Hospitality, Southpaw Insights | Fresh perspectives: Unveiling surprising insights from market research newcomers |
THUR | 9:00 | 4 | SSRS | Quality quest: Navigating the challenges of opt-in samples through hybrid solutions |
THUR | 9:00 | 5 | Microsoft, Russell Research | Partnering in research: Five essential elements of successful client/supplier partnerships |
THUR | 9:45 | 1 | International Cleaners, The Martec Group | Game-changer: Journey-based emotional mapping for franchise systems |
THUR | 9:45 | 2 | E&J Gallo Winery, RTi Research | Uncorking new customers: Using AI and custom research to break down barriers to product trial |
THUR | 9:45 | 3 | Ipsos, eBay | Unlocking campaign success: A case study on seamlessly integrating creative, measurement and analytics into organizational insights |
THUR | 9:45 | 4 | MarketVision Research | Gen Z state of mind |
THUR | 9:45 | 5 | FaderFocus | Wide-open listening – Stop focusing on gathering data and let the consumer lead the conversation |
THUR | 10:30 | 1 | Nexxt Intelligence Inc., Microsoft | How Microsoft is using conversational AI for deep human understanding at AI scale |
THUR | 10:30 | 2 | Quest Mindshare, The Center for Multicultural Science | The new multicultural majority: Consumer attitudes toward reverse acculturation |
THUR | 10:30 | 3 | Black Swan Data, PepsiCo | How PepsiCo leverages predictive analytics to future-proof growth |
THUR | 10:30 | 4 | Rep Data | Are bots driving your brand love? Detecting fraud in modern online research |
THUR | 10:30 | 5 | Insight Management Academy | Improving an insight team's profile to increase its impact |
THUR | 11:15 | 1 | Sky, Stravito | Closing the 'So what?' gap – The power of research in data-led decision-making |
THUR | 11:15 | 2 | MetrixLab, Colgate-Palmolive | Media optimization with a smile: How MetrixLab boosted Colgate's strategy |
THUR | 11:15 | 3 | Studio by buzzback, Verizon, GoGosqueeZ, Sargento Foods, Inc. | How Verizon, GoGo squeeZ and Sargento are reimagining qual |
THUR | 11:15 | 4 | discover.ai, Nestlé | Bringing empathy through metaphor |
THUR | 11:15 | 5 | Versasight | How measuring demographic variables could be the next data and replication crisis |
THUR | 12:00 | 1 | Azure Knowledge Corporation, Azure Knowledge Corporation | Beyond online surveys: Leveraging diverse data collection methods for superior insights |
THUR | 12:00 | 2 | Voxpopme, Pernod Ricard, Strong Entertainment | How to prompt your way to qualitative insights |
THUR | 12:00 | 3 | Behaviorally, Soupergirl | Elevating a purpose-driven brand: SouperGirl's packaging transformation with AI-enabled behavioral insights |
THUR | 12:00 | 4 | M/A/R/C Research, SAGO | Challenge accepted: Steve Schlesinger and Merrill Dubrow tackle your toughest business problems |
THUR | 12:00 | 5 | AbbVie | Unlocking the promise of AI to connect patients to care to help eliminate hepatitis C |
THUR | 1:30 | 1 | BAMM New York | Joy: How to harness the most important emotion in marketing |
THUR | 1:30 | 2 | Spotify | How marketers should navigate the rise of the podfluencer |
THUR | 1:30 | 3 | Sago, Virtual Incentives, Kantar | Give them what they want: Exploring evolving panel expectations |
THUR | 1:30 | 4 | Meridian West, Rubiklab | Beyond faster and cheaper: How AI is reshaping client listening for law firms |
THUR | 1:30 | 5 | Sarid Research Institute | Vanishing acts: Demystifying no-shows in health care |
THUR | 2:15 | 1 | Haleon, Semantiweb | Using digital data as a tool for generating superior product sensory experiences |
THUR | 2:15 | 2 | Mondelēz International | Your consumers are talking. Are you listening? How consumer-centricity sparks innovation ideation at Mondelēz |
THUR | 2:15 | 3 | ASICS Digital | Insightful interactions: Exploring new frontiers and transforming expo booths into research hubs |
THUR | 2:15 | 4 | IBM | Questioning the question: The impact of positive and negative wording on Likert scale survey responses |
THUR | 2:15 | 5 | GTR Consulting | ALT, CTRL, SHIFT and UNDO: The 4 keystrokes that define the Gen Z worldview |
THUR | 3:00 | 1 | Sekisui House | Best practices for bringing neuro and behavioral science into your marketing and decision-making |
THUR | 3:00 | 2 | The Clorox Company | Supercharging innovation discovery with AI |
THUR | 3:00 | 3 | Understood.org, Understood.org | Neurodiversity: Understanding the largest target audience you’ve never considered |
THUR | 3:00 | 4 | Infillion, Infillion | The new sports fan |
THUR | 3:00 | 5 | Audacy, Inc. | Audio rituals: How contextually relevant audio advertising drives business results |
THUR | 3:45 | 1 | Vanguard Group | Don't throw away your shot! Your next presentation should be...a poem? |
THUR | 3:45 | 2 | BBC Studios | AI in media: Embracing gen AI and building audience-centric media strategies – the BBC perspective |
THUR | 3:45 | 3 | Pixel United | Closing the loop with your customer |
THUR | 3:45 | 4 | Monzo Bank | Uncovering the power of organic growth: Navigating word-of-mouth strategies and NPS |
THUR | 3:45 | 5 | COTY, GetWhy | The future of consumer-led marketing: How gen AI is a game-changer for Coty |