Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.
DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
WED | 10:00 | 1 | VMH Qualitative Research | Being human: How to traverse highly emotional territory in marketing research |
WED | 10:00 | 2 | Cambridge University Press & Assessment | Leveraging a global brand tracker within a complex organization |
WED | 10:00 | 3 | Vodafone | Changing hearts and minds in the home connectivity category: Leveling up digital experience by building a beta community |
WED | 10:00 | 4 | (Formerly) Carlsberg & InterContinental Hotels Group, Virgin Media/O2 | Recruiting and retaining a world-class insights team for a disruptive world – a guide for insights leaders |
WED | 10:00 | 5 | Nexxt Intelligence | inca, Kimberly Clark | Scaling the why: How Kimberly Clark is using conversational AI to blend qual with quant |
WED | 10:45 | 1 | Cambri | Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestlé use AI to guide, predict and improve their innovation success |
WED | 10:45 | 2 | Nestle, Insight Management Academy | Transforming the impact of insight at Nestlé UK&I |
WED | 10:45 | 3 | Borderless Access, Reputation Leaders Ltd | Finding the diamonds in B2B research |
WED | 10:45 | 4 | SKIM, Guide Dogs | Forecasting demand for Guide Dogs 15 years into the future |
WED | 10:45 | 5 | Market Research Society (MRS), Ipsos | Research in the U.K. and the BEST approach to AI |
WED | 11:30 | 1 | dtect | The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing |
WED | 11:30 | 2 | Kokoro Global, Whitbread | Plugging into people and pushing boundaries: Driving commercial impact |
WED | 11:30 | 3 | Roche Pharma AG, Stravito | How Roche works against insights inflation |
WED | 11:30 | 4 | The Leeds Building Society, Vue International, AURA Insight | Improving well-being in research: The AURA Working Well Together Charter (panel discussion) |
WED | 11:30 | 5 | FlexMR | Customer salience: The road to insight driven decision-making |
WED | 12:15 | 1 | GWI | Gen Z in their quarter-life crisis era |
WED | 12:15 | 2 | FT Longitude | Research that tells a story |
WED | 12:15 | 3 | Zappi, Diageo | From testing to learning: How Diageo used consumer feedback to expand in Africa |
WED | 12:15 | 4 | Findus, GetWhy | The future of consumer-led marketing: How AI is changing the game with insights and empathy |
WED | 12:15 | 5 | Nichefire | Predicting the pulse of the world: Understand culture with generative AI and predictive analytics |
WED | 1:45 | 1 | Latana, Emma Sleep | How can we fix brand tracking? The future of measuring brand perception |
WED | 1:45 | 2 | Kantar, Kraft Heinz | Partnering with Kraft Heinz to innovate into new spaces |
WED | 1:45 | 3 | aimpower, Decode | The science behind how we buy and how to predict it with AI |
WED | 1:45 | 4 | Warner Bros. Discovery | Integrating social listening into the research toolkit |
WED | 1:45 | 5 | Statista | What's next in AI: 2025 trends and predictions |
WED | 2:30 | 1 | Emotional Logic | How to increase in-store campaign effectiveness – lessons learned from the British Heart Foundation study |
WED | 2:30 | 2 | Arden and GEM CSU and Midlands and Lancashire CSU | Empowering the patient voice: How NHS organizations harness qualitative analysis software to analyze patient and public feedback |
WED | 2:30 | 3 | The Wendy’s Company, aytm | Research with international flavor: Wendy’s shares recipes for successful studies around the world |
WED | 2:30 | 4 | BT | Applying the MRS client-side EDI best practice guidelines |
WED | 2:30 | 5 | revuze.it | Understanding the consumer world at the speed of online reviews |
WED | 3:15 | 1 | Trinity McQueen, Sign Salad | The invisible opportunity: Reconnecting with your lost audience |
WED | 3:15 | 2 | Toluna, MARS WRIGLEY, MARS Snacking | Avengers assemble: Putting the Marvel superhero strategy at the center of Mars sensory insights to drive winning innovations |
WED | 3:15 | 3 | Pentland Brands, ImpactSense | Using segmentation as an engine for growth and regeneration |
WED | 3:15 | 4 | Dig Insights, Pernod Ricard | Fueling disruptive innovation: In conversation with Pernod Ricard |
WED | 3:15 | 5 | Mobile Digital Insights Limited | Is it time to fire the qual team? The role of AI in qualitative moderation – a head-to-head case study |
WED | 4:00 | 1 | PepsiCo, Woxi Inc. | How PepsiCo and Woxi have changed the innovation game with next-generation predictive analytics |
WED | 4:00 | 2 | Dynata, Visa | Unlocking strategic opportunities with B2B customers: How Visa are partnering with Dynata to empower SMBs across Europe in their digital transformation |
WED | 4:00 | 3 | ProQuo AI | Game-changer or gimmick: Do celebrity partnerships really work? |
WED | 4:00 | 4 | Virgin Atlantic, Insight Management Academy | Transforming insight at Virgin Atlantic |
WED | 4:00 | 5 | Qudo, Cint | How reaching niche audiences brings you closer to your consumers |
WED | 4:45 | 1 | Bolt Insight, Whyte & Mackay | Decoding Scotch: Unveiling consumer perceptions in the world of whiskey |
WED | 4:45 | 2 | Nest, Human8 | 'The best half an hour I’ve spent': Customer closeness in a low-engagement category |
WED | 4:45 | 3 | EyeSee | Insights-driven TikTok creative guidance: How to leverage platform features |
WED | 4:45 | 4 | Relative Insight, Oomph | Run programmes, not projects to really make an impact |
WED | 4:45 | 5 | E-Tabs, BVA BDRC | Automated innovation: Greater efficiencies for client reporting |
THUR | 10:00 | 1 | AXA UK | Navigating the impacts of the rising cost of living: The AXA Customer Lifestyle Report |
THUR | 10:00 | 2 | Dunelm, Boxclever | Unboxing beautiful insights: Dunelm's segmentation revolution |
THUR | 10:00 | 3 | Inspirient GmbH, De Beers Group | Finding the diamond in the rough: Surfacing trends in the jewelry market through automated analytics |
THUR | 10:00 | 4 | Perfetti van Melle, Anthony Wells Associates Limited, The Forge | The CMO perspective: How to create consumer value in a rapidly changing world |
THUR | 10:00 | 5 | FFIND | Extended reality meets market research: Introducing Rexee |
THUR | 10:45 | 1 | Kantar Profiles | Panel fraudsters uncovered: An in-depth look at who they are and their impact on your investment |
THUR | 10:45 | 2 | Emotional Logic Ltd, Coventry Building Society | 3 essentials to enhance your web designs |
THUR | 10:45 | 3 | Discuss, Reckitt | Next-gen empathy: Amplifying consumer voices in the new era of market research |
THUR | 10:45 | 4 | News UK, Insight Management Acadeny | Transforming insight at News UK and eBay |
THUR | 10:45 | 5 | Forsta | Leveraging AI to create the next generation of research technology |
THUR | 11:30 | 1 | GetWhy | This is how you deploy AI in qual consumer insights |
THUR | 11:30 | 2 | Rubiklab | The shift from artificial to augmented intelligence |
THUR | 11:30 | 3 | discover.ai, Nestlé | Bringing empathy through metaphor |
THUR | 11:30 | 4 | UKHSA | Using insight at UKHSA to support people most impacted by health threats |
THUR | 11:30 | 5 | DVJ Insights | Bringing AI to the Party - How AI Rewrites the Rules of Research |
THUR | 12:15 | 1 | Quest Mindshare | Creating a better B2B survey: U.S. and U.K. respondents speak! |
THUR | 12:15 | 2 | Canvs AI, Sound Insights | Expert AI Panel Discussion: How Elite Brands Navigate the Promise and Peril of Generative AI for Insight |
THUR | 12:15 | 3 | Lloyd's Register, Insight Management Academy | Transforming insight at Lloyd’s Register |
THUR | 12:15 | 4 | McDonald's | Would you like actionable recommendations with that? Insight from two McInfluencers |
THUR | 12:15 | 5 | Kokoro (The Score), Kokoro Global | Fear, failure and learning to fly: Rewriting the innovation playbook |
THUR | 1:45 | 1 | Crowdtech | Customers want to be heard. Are you listening? Companies like Nespresso, Ahold Delhaize and Coca-Cola already do. |
THUR | 1:45 | 2 | Lara Meyer Insights Ltd | Bye-bye burnout: A researcher's guide to thriving in work and life |
THUR | 1:45 | 3 | Borderless Access, Beam Suntory | Setting the bar high in better understanding customers’ needs |
THUR | 1:45 | 4 | Insight Management Academy | Defining an insight team's purpose in an AI-shaped world |
THUR | 1:45 | 5 | DataDiggers | Green power to the people! |
THUR | 2:30 | 1 | EY | The urge to splurge: Differentiating unplanned and impulse purchases |
THUR | 2:30 | 2 | Samsung, Redblue | How to market market research: The art of selling insights to marketers |
THUR | 2:30 | 3 | Sky | Believe in better: A journey to embedding cultural insight at Sky |
THUR | 2:30 | 4 | Keen as Mustard Marketing, FlexMR, Viking, The LEGO Group, BT Group, Microsoft | Market research Room 101: What will you banish? |
THUR | 2:30 | 5 | J.P. Morgan | The future of qualitative research: Driving change through innovation |
THUR | 3:15 | 1 | UM London | Money talks: How the cost-of-living crisis is impacting mental health and how brands can help |
THUR | 3:15 | 2 | Reckitt, NAILBITER | The future of green: Defining eco in the U.K. |
THUR | 3:15 | 3 | Queen Mary University of London | CANCELLED: Consumer insights for user-generated content |
THUR | 3:15 | 4 | Kerry, Kantar | FutureLens: Feeding tomorrow by navigating the future |
THUR | 3:15 | 5 | Wonderlust Collective | Immersive qualitative research and experiential deliverables |