Below is a list of the available presentation materials from speakers. Please note that numerous speakers could not get permission from their legal departments to share their presentations.
DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
WED | 9:00 | 1 | Vanguard | Reclaiming the 3D You: Mirroring, pheromones, and other scientific reasons you should be there in-person |
WED | 9:00 | 2 | Research Defender, Forsta, CINT, | Staying one step ahead of the bad actors. Fighting survey fraud while improving data quality and security for the market research industry. |
WED | 9:00 | 3 | Discover.ai, Bacardi (Grey Goose & Paton) | From Social Listening to Cultural Insights – How Bacardi leveraged AI and human expertise to create consumer-centric winning in-culture strategy |
WED | 9:00 | 4 | Zappi | AI and the new researcher hierarchy of needs |
WED | 9:00 | 5 | Insight Management Academy | How to develop an insight leader's playbook |
WED | 9:45 | 1 | Clorox, Highlight | Product Testing Innovation: Evolving from CLTs to Real-World Learnings with Clorox and Highlight |
WED | 9:45 | 2 | Pulsar | Sustainability: What does it even mean today? |
WED | 9:45 | 3 | My Mochi, buzzback | Understanding your consumer is everything – how a disruptor is positioning to win |
WED | 9:45 | 4 | Comcast | Entertainment Habits of a Hard-to-Reach Audience |
WED | 9:45 | 5 | Colgate Palmolive, Behaviorally | Unleash the Power of AI & Let’s Transform the Industry |
WED | 10:30 | 1 | eye square | What makes vertical video ads a success? The dos and don'ts of ads on TikTok, Instagram and YouTube |
WED | 10:30 | 2 | Pinterest | Measuring the unmeasurable: Real strategies for research impact |
WED | 10:30 | 3 | Quest Mindshare, Innovative Research Technologies | ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat |
WED | 10:30 | 4 | Veylinx, Kraft Heinz | Hold My Latte: How Kraft Heinz went from Intent to Action and Uncovered Real Consumer Behavior to Drive Breakthrough Coffee Innovation. |
WED | 10:30 | 5 | Paramount, Paramount | LGBTQ+ In America |
WED | 11:15 | 1 | Aha! Insights Technology | Leveraging activity-based methods to discover your brand’s aha moments |
WED | 11:15 | 2 | Toluna, Beam Suntory | Why Luxury Brands Continue To Invest In Insights and Innovation During Tougher Economic Times |
WED | 11:15 | 3 | quantilope, NBC News | NBC News: Unlocking a Constant Stream of the Consumer Voice Through Iterative Research |
WED | 11:15 | 4 | Toluna, Ascribe | Unlocking the Power of AI in Verbatim Coding |
WED | 11:15 | 5 | Hunter-Miller, Inc. | Let Me Explain Black, Again (New Presentation!) |
WED | 12:00 | 1 | YPulse, OvationMR | Fast and Now Generations - AI and Analytics to Optimize Survey Experience Among Young Respondents |
WED | 12:00 | 2 | Aytm, Rocket Companies | Content that makes an impression: How primary research can enhance storytelling and marketing |
WED | 12:00 | 3 | QualSights | Products Speak Louder Than Words |
WED | 12:00 | 4 | Dig Insights, The Hershey Company | “So, is that a good score?”: A Hershey’s & Dig Insights Case Study |
WED | 12:00 | 5 | Luth Research, Expedia Group | Around the World! How Expedia Group and Luth Research traveled together on an international consumer journey. |
WED | 1:30 | 1 | Sago | Creating a More Human-Centric Research Process: Putting People Back in Insights |
WED | 1:30 | 2 | The Logit Group | Unraveling Data Quality Mysteries: Technology's Role in Market Research Execution |
WED | 1:30 | 3 | Suzy, PepsiCo | Humanity meets Technology with an AI-First mind-set |
WED | 1:30 | 4 | Caplena AG, Flix | How Flixbus leverages LLMs for operational excellence |
WED | 1:30 | 5 | Protobrand, pladis Global | Beyond trackers: Protobrand's breakthrough approach to Brand Health for Pladis |
WED | 2:15 | 1 | Communications for Research (Ag Access), Kris Engdahl, LLC, Indigo Ag | The Universal Truths of Ag (And Research!): Relationships and uncertainty are the name of the game |
WED | 2:15 | 2 | Reach3 Insights, McCormick & Company | Community 2.0: How McCormick evolved their insight community to better connect with consumers around the world |
WED | 2:15 | 3 | Element Market Research, E-Tab | Size does NOT matter: How to deliver large-scale projects with a smaller team. |
WED | 2:15 | 4 | Ironwood Insights Group, LLC, PersonaPanels | How to Successfully Integrate AI into Your Research Toolbox |
WED | 2:15 | 5 | Ferrara | Love of Learning: Career Development in a Changing Market Research Industry |
WED | 3:15 | 1 | Voxpopme, Microsoft | Unleashing the Microsoft-Voxpopme Partnership: ChatGPT Integration and the Future of Qualitative Insights |
WED | 3:15 | 2 | GfK, The Clorox Company | Connecting With the New Experiential Consumer |
WED | 3:15 | 3 | Collage Group, Collage Group, Disney Advertising | Disney Case Study: Engaging Diverse Americans with Cultural Intelligence |
WED | 3:15 | 4 | Curion, Bimbo Bakeries USA | Agility on the line: sweet insights are the icing on the cake |
WED | 3:15 | 5 | Entropik Tech | AI-powered consumer insights: Maximize the impact of your research |
WED | 4:00 | 1 | Meta, BAMM New York | Happiness factories, how brands can navigate today's fan communities |
WED | 4:00 | 2 | Ipsos, Warner Bros Discovery | Making the right, most impactful decisions for you and your insights organization in an ever-changing corporate environment |
WED | 4:00 | 3 | Black Swan Data, Pepsico | Breaking the Status Quo: How PepsiCo and Black Swan Data are rewriting the new product innovation rulebook |
WED | 4:00 | 4 | Momentive | How to power your brand’s social media influence with market research |
WED | 4:00 | 5 | Macy's, Southpaw Insights | It Takes Two to Tango: Getting the Most from Long-Term Supplier Partnerships |
WED | 4:45 | 1 | The Vanguard Group | Like Peanut Butter and Jelly, MR and UXR are Better Together |
WED | 4:45 | 2 | Beano Brain | Raising Generation Alpha: How Millennial Parenting is Impacting the Next Generation & How to Avoid Alienating Millennial Moms and Dads |
WED | 4:45 | 3 | Simon Kucher & Partners, Rep Data | Triangulating the Truth: Leveraging multiple sources and methods to arrive at high-quality data |
WED | 4:45 | 4 | GoodQues | BREAKING NEWS...Respondents are not Robots! Why humanizing market research leads to better business decisions |
WED | 4:45 | 5 | CX Forums, Inc. / Threads Research, Microsoft | Why is there a firewall between CX and MR and how do we bridge the gap? |
THUR | 9:00 | 1 | Thomas's English Muffins, Swayable | How Thomas' refreshed their brand to attract younger audiences |
THUR | 9:00 | 2 | Simon/Myers | AI for Market Researchers & Marketers: A Practical Guide |
THUR | 9:00 | 3 | Paramount | The Path To Cultural Relevance Is Paved With Branded Content |
THUR | 9:00 | 4 | Abercrombie & Fitch, Co., Fuel Cycle | Embracing customer empathy: How Abercrombie & Fitch, Co. stays connected to their customers |
THUR | 9:00 | 5 | 84.51° | Why Good Enough Isn’t Good Enough: Sample quality changes your research outcomes |
THUR | 9:45 | 1 | Stravito | Why (And How) The Era Of Generative AI Will Change Search |
THUR | 9:45 | 2 | Verizon, buzzback | Insights for all: How to make research more accessible for people with disabilities |
THUR | 9:45 | 3 | The Martec Group, Goldfish Swim School Franchising, LLC | It’s O-fish-ial: How Goldfish Swim School Transformed its CX Strategy Through Data-Driven Emotion Mapping though the Entire Customer Journey |
THUR | 9:45 | 4 | NPR, Insight Management Academy | Transforming insight at NPR |
THUR | 9:45 | 5 | Voxpopme, Ebony Marketing Systems | Proven step-by-step methods to layer cultural context into your research for increased competitive advantage |
THUR | 10:30 | 1 | Canvs AI, Tillamook | Real-world AI in Action: How Tillamook Accelerates Insights and Empathy |
THUR | 10:30 | 2 | Campbell Soup Company, NAILBITER | How Campbell’s Leverages Behavioral Research and Augmented Reality to Fuel Innovation |
THUR | 10:30 | 3 | Toluna | AI, ML, And Data Quality |
THUR | 10:30 | 4 | SightX, Grounded World | Great Taste, Less Waste: How Grounded Used SightX to Help Brita in Their Fight Against Plastic Waste |
THUR | 10:30 | 5 | Relative Insight | Take A Trip Into The World Of Text Analytics: Analyzing Data From Surprising Sources |
THUR | 11:15 | 1 | Ipsos, Amazon Web Services | Keeping the Humans in Your AI Research |
THUR | 11:15 | 2 | eye square | Captivating Consumer Minds: Unveiling the Power of Attention in the E-commerce Landscape |
THUR | 11:15 | 3 | Molson Coors Beverage Company | How Molson Coors uses foresight to inform the innovation pipeline |
THUR | 11:15 | 4 | MarketVision Research | Gen Z Unfiltered: Keeping it Real with Brands |
THUR | 11:15 | 5 | Marketing Analysts, Azure Knowledge Corporation | The value of simplification and focus when working on complex projects |
THUR | 12:00 | 1 | OvationMR, Qualibee | End-to-End Qualitative Using AI Enhancements |
THUR | 12:00 | 2 | Quest Diagnotics, Jade kite, The Palmerston Group, Simon/Myers | Generative AI: Your new partner or the next threat? |
THUR | 12:00 | 3 | Vanguard | Just Zoom It: Status, asynchronicity, and other scientific reasons you should use videoconferencing |
THUR | 12:00 | 4 | Rubiklab | We need to talk about Sydney! |
THUR | 12:00 | 5 | RTi Research | The Meaning of Meaning |
THUR | 1:30 | 1 | BET Media Group, Horowitz Research | Reaching Multicultural Audiences in Today’s Media Environment |
THUR | 1:30 | 2 | Madewell, PA Consulting, Recollective | A Fireside Chat: How Madewell Found the Perfect Fit Through Communities With PA Consulting and Recollective |
THUR | 1:30 | 3 | Warner Bros. Discovery | Be The Change: Prioritizing Social Research at Points of Cultural Inflection |
THUR | 1:30 | 4 | Attest | Breaking the mold: How blending methodologies will ignite your growth in 2023 |
THUR | 1:30 | 5 | Nexxt Intelligence | inca, The Logit Group | Research on Research – the Impact of Generative AI on Market Research |
THUR | 2:15 | 1 | LinkedIn | Reinventing NPS: A New Way to Measure Perceived Customer Value for LinkedIn |
THUR | 2:15 | 2 | Kantar Consulting, Colgate Palmolive | It all comes down to people-centricity: How Colgate-Palmolive uses trends and foresight to stay in tune with consumers in a volatile and disrupted world |
THUR | 2:15 | 3 | Spotify | Leverage Spotify’s Neuroscience Research to Better Engage with Audiences |
THUR | 2:15 | 4 | Quest Mindshare, Innovative Research Technologies | ChatGPT: What we know, what we don’t know and what iResTech is doing to address the threat |
THUR | 2:15 | 5 | FaderFocus | Contextual Intelligence – Guiding Business Success by Reframing Business Challenges and Perceptions of People |
THUR | 3:00 | 1 | Gatorade/PepsiCo | Propelled By Insights: How Gatorade Utilizes Foundational Research to Drive Brand Growth |
THUR | 3:00 | 2 | QualCore & Online Moderator Training Institute | Online Qualitative – Where To From Here? |
THUR | 3:00 | 3 | Publicis Health Media, MyHealthTeam | Examining Equity in Patient Care |
THUR | 3:00 | 4 | Columbia University | The Art of Decision-Making | Practical Techniques to Lead in a Data-Driven World |
THUR | 3:00 | 5 | GLJ Research, LLC, Johnsonville | Protocepting - Turning Great Ideas Into Great Products |
THUR | 3:45 | 1 | COMARKA Research | Inclusive Research: Unveiling the Truths of Latino Consumers |
THUR | 3:45 | 2 | Marketcast, Comcast | Understanding What Customers Do (and Don't) Want From Offer Propositions |
THUR | 3:45 | 3 | Herbalife | The Journey of Revamping Our Brand |
THUR | 3:45 | 4 | J.P. Morgan | Solving real-world business problems through disciplined, strategic research |