DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
WED. | 9:30 | 1 | Ultra Creative | The Importance of Research in Branding and Packaging Redesign |
WED. | 9:30 | 2 | Ascribe, Coding Experts | The Power of AI in Coding Open End Responses |
WED. | 9:30 | 3 | Pepsico | Bundling for Growth: Modeling Optimized Food and Beverage Bundles in Small Format |
WED. | 9:30 | 4 | Ipsos, Intuit | Turbocharge Your Client Relationship: A conversation on better investing with clients to build relationship equity, a TurboTax case study |
WED. | 10:15 | 1 | Voxpopme | Rising Costs and Shrinking Wallets: How Shoppers are Tackling Inflation |
WED. | 10:15 | 2 | Stravito, AT&T, Savage X Fenty | Unlocking Impact at Scale: How Knowledge Management Elevates the Role of Insights at AT&T |
WED. | 10:15 | 3 | Suzy, Liquid IV, That's It. | The Key Role of Iterative Insights in Times of Economic Uncertainty |
WED. | 10:15 | 4 | Vizit, SHRH Residential Holdings | Leveraging AI to Bring the View of the Customer into the Insights and Design Processes |
WED. | 11:00 | 1 | ServiceNow | How ServiceNow aligned its UX research to maximize impact and influence |
WED. | 11:00 | 2 | Toluna, The New Consumer | How TikTok Won Gen Z., and other digital media learnings. |
WED. | 11:00 | 3 | Momentive, Momentive | The power of agile insights: How Sakura of America drives consumer-led innovation |
WED. | 11:00 | 4 | aytm | Training session: Solve for the future with Lighthouse Academy |
WED. | 11:45 | 1 | Forsta, Material | Getting the facts, faster. How you can unlock reporting insights for everyone who needs them. |
WED. | 11:45 | 2 | Warner Bros Discovery | BTS: Journey to the Metaverse |
WED. | 11:45 | 3 | Dynata, Fossil Group | Putting Your Consumers First: How First-Party Data Can Help Create Highly Engaged Consumers and Strong Brand Equity |
WED. | 11:45 | 4 | Glassdoor, BCG X, DoorDash | Conducting fast-paced, innovative research in uncertain times |
WED. | 1:15 | 1 | Trailer Park Group, Trailer Park Group | Combining Research Tools With TikTok to Better Understand Gen Z |
WED. | 1:15 | 2 | Protobrand | Transformational Innovation with Jobs-To-Be-Done and Behavioral Science |
WED. | 1:15 | 3 | Quest Mindshare, Innovative Research Technologies | ChatGPT: What we know, what we don't know, and what IRT is doing to address the threat |
WED. | 1:15 | 4 | Hyundai Motor America | Hyundai Santa Cruz Research Road Trip (from Concept to the Road) |
WED. | 2:00 | 1 | Quester, Sonos Inc. | How Sonos Brought Silent Customers Back To Listening |
WED. | 2:00 | 2 | E-Tabs, Material | Euphoria! How Material leverages report automation for faster, more efficient, and more accurate project reporting |
WED. | 2:00 | 3 | OvationMR, Lowenstein Sandler | Supporting Investment Decisions with Alternative Data |
WED. | 2:00 | 4 | Dig Insights, McCain Foods | Achieving Launch Success: Unlocking the Full Potential of an Innovation |
WED. | 2:45 | 1 | Pinterest | Transformation: Leveraging Your Research Superpowers for a Mid-Career Pivot |
WED. | 2:45 | 2 | Entropik | How AI is changing the landscape of research platforms |
WED. | 2:45 | 3 | The Athletic, quantilope | quantilope and The Athletic: Dominating sports media through real-time tracking |
WED. | 2:45 | 4 | Aha! Insights Technology | Leveraging Activity-Based Methods to Discover your Brand's Aha! Moments |
WED. | 3:45 | 1 | Ironwood Insights Group, LLC | How to Address Brand Risks & Opportunities in a Dynamic Marketplace |
WED. | 3:45 | 2 | Krusteaz, Curoin | Learn before you launch: Reshape your productivity and minimize risk with Curion Score™ |
WED. | 3:45 | 3 | Fuel Cycle, FNBO | Finding the ‘so what?’ behind your research |
WED. | 3:45 | 4 | Zevia, Blizzard Entertainment, Intuit | The organization has questions. How can we help them find answers? |
WED. | 4:30 | 1 | Johnson & Johnson Vision | Tips & tricks for elevating your internal partners' IQ (insight quotient) |
WED. | 4:30 | 2 | Vital Findings, Deckers Brands | Co-creating Brand Magic with HOKA: Tips & Tricks for Successful Stakeholder/Consumer Co-Creation |
WED. | 4:30 | 3 | Vanguard | Turning off the fire hose – the importance and art of synthesis in a data-driven organization |
WED. | 4:30 | 4 | Instacart | The marketing research team as a growth engine: Insights from 5 Fortune 500 companies |
THUR. | 9:30 | 1 | GutCheck - a Toluna company, The Lagunitas Brewing Company | Using Emotion Analytics To Better Understand How Real People Are Experiencing Today’s Economic Turbulence |
THUR. | 9:30 | 2 | Ipsos | How to predict, measure and optimize the success of your brand |
THUR. | 9:30 | 3 | Athena Brand Wisdom | Re-positioning Mexico: How Semiotic Analysis Helped Break Through Cultural Clichés and Provide Inspiring Regional Symbolism for Three Campari Brands |
THUR. | 9:30 | 4 | Hyundai Motor America, ZipRecruiter, Facebook | Navigating a Research Career: Stories from the Frontline |
THUR. | 10:15 | 1 | FaderFocus | Contextual Intelligence – Guiding Business Success by Reframing Business Challenges and Perceptions of People (Updated 7.27.23) |
THUR. | 10:15 | 2 | Canvs AI, Fandango | How Fandango uses AI text analytics for customer and digital experience |
THUR. | 10:15 | 3 | Quest Mindshare, Innovative Research Technologies | ChatGPT: What we know, what we don't know, and what IRT is doing to address the threat |
THUR. | 10:15 | 4 | SHRH Residential Holdings, Newristics | Messaging that Connects: Bridging the gap between insights and creative action with behavioral science |
THUR. | 11:00 | 1 | Roku | Follow That Shopper! How We Built An Omnichannel Shopper Insights Practice at Roku |
THUR. | 11:00 | 2 | Behaviorally | Influence and Own the Most Valuable Moment in Marketing: The Transaction |
THUR. | 11:00 | 3 | OvationMR, OvationMR | Leveraging the CX interaction to add value to the B2B purchaser relationship |
THUR. | 11:00 | 4 | Reach3 Insights | The Future of Insights is Conversational: How modern insight professionals use mobile and conversational approaches to capture immersive & authentic feedback |
THUR. | 11:45 | 1 | RealityCheck | Getting the Best of Both Worlds: Keys to Successful Integrated Research |
THUR. | 11:45 | 2 | Smarty Pants | Furries, Arianators, Pajama Moms and Politicos: The Power of Personas in Driving Business |
THUR. | 11:45 | 3 | SightX, Vox Media | Content with Impact: How Vox Media Leverages Insights Technology to Develop High-Performing Content |
THUR. | 11:45 | 4 | Intuit | Growing a New and Diverse Customer Base in the B2B World |
THUR. | 1:15 | 1 | The Art and Science of Joy | Uncovering the Recipe for a Joy-Filled Life |
THUR. | 1:15 | 2 | Microsoft | Relationships and Trust for Long-Term Engagements: A View from the Client side |
THUR. | 1:15 | 3 | PepsiCo Multicultural, Intuify | How PepsiCo is uncovering next-level insights with next-gen quant research |
THUR. | 1:15 | 4 | Pulsar | Sustainability: What does it even mean today? |
THUR. | 2:00 | 1 | 24 Hour Fitness | Not just a place to sweat: Transforming to meet members in a shifting landscape |
THUR. | 2:00 | 3 | Foursquare | Future Of Work: Selecting Optimal Office Spaces With Location Intelligence |
THUR. | 2:00 | 4 | Ipsos, MANSCAPED | Between Two Bushes with MANSCAPED: Building A Brand People LOVE |
THUR. | 2:45 | 1 | ResearchScribe | Embrace the Electrode! Enriching Qualitative Insights with Biometrics |
THUR. | 2:45 | 2 | Human-Centered Researcher and Strategist | Researching the Other: The Challenges and Opportunities of Cross-Cultural Research |
THUR. | 2:45 | 3 | Uncorking a Story | Storytelling hacks that will turn you into a reporting rockstar |
THUR. | 3:30 | 1 | Ex Sky and John Lewis | Consumer Closeness: Driving faster, more confident decision making from boardroom to service frontline by elevating insight with human understanding |
THUR. | 3:30 | 2 | Savage X Fenty | Creating Relevance with a DIY Customer Panel |