DAY | TIME | RM | PRESENTING COMPANY | SESSION TITLE |
MON. | 9:00 | 1 | Rep Data, Mintel | 5 Strategies to Achieve Feasibility and High-Quality Respondents |
MON. | 9:00 | 2 | Tyson Foods | Beyond the Data - Influencing with Intuition & Storytelling |
MON. | 9:00 | 3 | WS Audiology, Ferrara | How Stigma is Defining the New Normal |
MON. | 9:00 | 4 | EyeSee | Best shopper recession strategy: Raise prices or decrease volume? |
MON. | 9:45 | 1 | Black Swan Data, Conagra Brands | How Social Data Is Powering Conagra’s Consumer Insights |
MON. | 9:45 | 2 | Olson Zaltman, Molson Coors | Roots of the Problem: How empathy helped unlock the untold story of the African American beer market |
MON. | 9:45 | 3 | Coefficient Capital, Toluna | The consumer at an inflection point: Health is wealth, and food is medicine |
MON. | 9:45 | 4 | Numerator, Mark Anthony Brands Inc. | Bubbling to the Top: Getting a Taste for Consumer Shopping Behaviors to Develop Data-Backed Pack Strategies |
MON. | 9:00 | 2 | Tyson Foods | Beyond the Data - Influencing with Intuition & Storytelling |
MON. | 10:30 | 1 | E-Tabs, Kantar | It’s magical! How Kantar leverages report automation for faster, more efficient and more accurate project reporting |
MON. | 10:30 | 2 | Insight Management Academy (IMA) | The 42 secrets of successful corporate insight teams |
MON. | 10:30 | 3 | Suzy, e.l.f. Beauty | Innovate. Validate. Repeat. The Importance of Connected Research with e.l.f. Beauty |
MON. | 10:30 | 4 | Zappi | How to survive (and thrive) in the connected insights era |
MON. | 11:15 | 1 | Dig Insights, Panera Bread | How Panera Bread Is Using the Principles of R.E.D. Marketing to Rethink Marketing Strategy |
MON. | 11:15 | 2 | OvationMR | Business insights that save lives: choice modeling with first responders to drive innovation with Bullard |
MON. | 11:15 | 3 | Protobrand, The Kraft Heinz Company | How Kraft Heinz used behavioral science to explore the meaning of 'enhanced' taste |
MON. | 11:15 | 4 | GroupSolver, Inc. | Why we are comfortable with store-brand paper towels but not laundry detergent: GroupSolver and PWC dive deep into customer attitudes toward private-label brands |
MON. | 12:00 | 1 | GfK, Mondelēz International | Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success |
MON. | 12:00 | 2 | Quest Mindshare, Innovative Research Technologies | ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat |
MON. | 12:00 | 3 | Hunter-Miller, Inc. | Let Me Explain Black, Again |
MON. | 12:00 | 4 | Curion, The Kraft Heinz Company | A Splash of Flavor in Product Testing Excites New Developments in Beverages |
MON. | 1:30 | 1 | 84.51° | The Quest for Quality: Benefits of behaviorally targeted sampling |
MON. | 1:30 | 2 | Quester, Pepsico | Leveraging consumer narratives to build a targeted portfolio strategy |
MON. | 1:30 | 3 | Compeer Financial | How to Meet the Changing Needs of a New Generation of Customers |
MON. | 1:30 | 4 | Beall Research, Inc. | Want your brand to capture their hearts? Identify and address buyers' emotional needs. |
MON. | 2:15 | 1 | UScellular | UScellular, on a mission to find US |
MON. | 2:15 | 2 | Relative Insight | Taking A Trip Through Text Analytics: Exploring Data From Surprising Sources |
MON. | 2:15 | 3 | Ipsos Strategy3 | A New World Disorder: Opportunity in a Polycrisis |
MON. | 2:15 | 4 | C+R Research, Kellogg's | Collaborative Partnerships Lead to Stronger Actionable Insights |
MON. | 3:00 | 1 | Aha! Insights Technology | Leveraging Activity-Based Methods to Discover your Brand's Aha! Moments |
MON. | 3:00 | 2 | GWI | Feeling the pressure: Consumer spending in permacrisis |
MON. | 3:00 | 3 | The Kraft Heinz Company, quantilope | From Insights to Action: How Kraft Heinz Transforms Tracking Data Into Real-World Strategies Meeting the Needs of the Evolving Cream Cheese Consumer |
MON. | 3:00 | 4 | Johnsonville, GLJ Research, LLC | Protocepting - Turning Great Ideas Into Great Products |
MON. | 4:00 | 1 | NielsenIQ BASES, Molson Coors | "Trust the strategy, optimize the execution" - How we leverage neuroscience to drive stronger ROI for your ads. |
MON. | 4:00 | 2 | CMI Research, Forsta | Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth |
MON. | 4:00 | 3 | Ferrara | Career development in a changing market research industry - a global study by MRII of market research professionals about their profession and how it is impacting work and career prospects. |
MON. | 4:00 | 4 | Behaviorally, The Kraft Heinz Company | Own the Most valuable moment of Influence, A case study session with KraftHeinz |
MON. | 4:45 | 1 | Voxpopme | Rising Costs and Shrinking Wallets: How Shoppers are Tackling Inflation |
MON. | 4:45 | 2 | Purdue University | Purdue Global: Building a higher education brand for working adults |
MON. | 4:45 | 3 | MarketVision Research | Patient communities: A case study about the realities of this approach |
MON. | 4:45 | 4 | McDonald’s | Leveraging Employee Narratives to Build a Better Loyalty Program |
TUES. | 9:00 | 1 | Insight Management Academy (IMA) | How to develop an insight leader's playbook |
TUES. | 9:00 | 2 | Jasper Colin | Striking the right balance between Technology and Human Touch in B2B research |
TUES. | 9:00 | 3 | Ipsos | Defending the Customer During Economic Uncertainty: 5 best practices for getting and securing buy-in for CX investments |
TUES. | 9:00 | 4 | FaderFocus | Contextual Intelligence – Guiding Business Success by Reframing Business Challenges and Perceptions of People (Updated 7.27.23) |
TUES. | 9:45 | 1 | Fuel Cycle, T-Mobile | Beyond Surveys: Leveraging Online Communities for Business Growth |
TUES. | 9:45 | 2 | First Insights, Amazon | CANCELLED: Delivering the goods: How enterprise orgs use ResearchOps for better insights |
TUES. | 9:45 | 3 | InsightsNow | The Critical Role of Insights in Achieving Sustainability: A Panel Discussion |
TUES. | 9:45 | 4 | Voxpopme, Mars | Something to Chew On: How Mars is Going Beyond Consumer-Centricity to Better Understand Human Behavior |
TUES. | 10:30 | 1 | Entropik | Welcome to research 2.0 : AI-Powered Research Platforms |
TUES. | 10:30 | 2 | Pulsar Platform | The audience-first approach to achieving and measuring impact |
TUES. | 10:30 | 3 | OvationMR, Pellucid Corp | Bogey to Birdie: The positive impact of Covid on the changing Golf Industry |
TUES. | 10:30 | 4 | aytm | Innovating for the sustainably-minded consumer: Insights from food shoppers |
TUES. | 11:15 | 1 | GutCheck - a Toluna company, The Clorox Company | Evolving Insights Agility Through People, Process, and Partners |
TUES. | 11:15 | 2 | Quest Mindshare, Innovative Research Technologies | ChatGPT: What we know, what we don’t know and what IRT is doing to address the threat |
TUES. | 11:15 | 3 | Ulta Beauty | Right Time, Right Approach = Right for the Business |
TUES. | 11:15 | 4 | EMI Research Solutions, BrandTrust | Uncovering the Truth: Mental Health and the Combined Power of Narrative Inquiry and Strategic Sample Blending |
TUES. | 12:00 | 1 | Statista Q | Leveraging AI to assess voice of customer insights from unstructured online customer reviews |
TUES. | 12:00 | 2 | Market Logic Software | AI for Insights is a Game Changer |
TUES. | 12:00 | 3 | Ferrara, 8th Day | Busting organizational myths: what works, what doesn’t and how to avoid myths in the future. |
TUES. | 12:00 | 4 | SightX, Kent Pet Group | Transformative Tech: How Kent Pet is Leveraging Technology to Bring Actionable Insights to their Organization |
TUES. | 1:30 | 1 | Reach3 Insights, Rival Technologies | Community 2.0: How Diageo, Samsung, Dell, John Deere & Brunswick are Modernizing their Insight Communities Through Mobile Chat-Based Research Techniques |
TUES. | 1:30 | 2 | Ignite 360 | Inspiring Stakeholders to Take Action: Leveraging Storytelling and Empathy to Drive Results |
TUES. | 1:30 | 3 | Zeldis Research Associates | America’s Most Wanted: Addressing Current Challenges in Market Research Data Collection |
TUES. | 1:30 | 4 | NAILBITER, The Kraft Heinz Company | How Kraft Heinz Decoded the Fragmented Grocery e-Commerce Channel |
TUES. | 2:15 | 1 | Stravito, La-Z-Boy | Going Beyond Consumer Centricity at La-Z-Boy |
TUES. | 2:15 | 2 | Walgreens | Top 3 Insights Into Insights: Ask the Right Questions Before, During and After an Analysis |
TUES. | 2:15 | 3 | Paramount | The Emotional Lives of Kids and Families - Navigating Uncertainty Into the Next Normal |
TUES. | 2:15 | 4 | Cannonball Agency | The Scary Side of Excellence: What if your brand's medical messaging was accidentally scaring people away? |
TUES. | 3:00 | 1 | Customer Care Measurement & Consulting | The Payoff of Making Delight Intentional - First Ever Rigorous Study |
TUES. | 3:00 | 2 | Wilton Brands | Defeating fraudsters: one client’s solution to the survey data quality crisis |
TUES. | 3:00 | 3 | The Social Question | What Moderating Now Means in a World of Influencers |
TUES. | 3:00 | 4 | Dominican University | Should the MRX industry regulate itself or be regulated by the government? |
TUES. | 3:45 | 1 | Tovala | So You've Gone to the Client Side |
TUES. | 3:45 | 2 | BIC | How yoga principles can breathe life into data: 10 simple steps for deeper insights with heart |
TUES. | 3:45 | 3 | Nerdery | The Evolving Role of Research in the Digital Product Lifecycle: A Case Study with a Global Healthcare Provider |
TUES. | 3:45 | 4 | Cloverpop | How Market Researchers can save the day by becoming Decision Scientists |