The market research salary and compensation survey is based on data gathered from an invite-only online survey sent to pre-qualified marketing research subscribers of Quirk’s and members of ESOMAR and IMA.

The survey was fielded from May 22 to July 1, 2019. In total there were 2,430 respondents. We received 761 usable surveys from client-side researchers (corporate market research) and 1,166 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 2.2 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 For additional survey results follow the link below:
Market research salaries by job title

Industry

CountBaseBonusDiv.*Other*Total
Advertising/Public Relations4$47,250$0$11,750$0$59,000
Agriculture1$80,000$0$0$0$80,000
Automotive





Banking/Financial5$72,200$4,800$0$0$77,000
Building Materials/Products1$75,000$0$0$0$75,000
Computer Hardware/Software





Construction/Housing





Consulting3$84,667$4,000$0$0$88,667
Consumer Goods6$61,167$1,500$1,000$167$63,833
Education4$56,500$2,000$1,000$5,500$65,000
Entertainment1$72,000$2,000$0$0$74,000
Food/Beverage1$64,000$5,000$0$0$69,000
Government2$65,500$2,000$0$0$67,500
Health Care/Pharmaceuticals5$69,600$800$0$0$70,400
Hospitality (hotels, etc.)1$31,000$0$0$0$31,000
Insurance4$81,000$7,000$24,250$0$112,250
Manufacturing7$67,714$3,857$286$1,857$73,714
Media/Publishing/Information5$48,600$5,400$6,800$400$61,200
Non-Profits3$71,000$667$0$0$71,667
Retail4$48,500$250$0$0$48,750
Technology/IT/Web6$71,667$5,667$5,333$4,333$87,000
Telecommunications1$33,000$0$0$0$33,000
Transportation





Travel





Utilities/Energy1$72,000$11,000$0$0$83,000
Other1$60,000$0$0$0$60,000
Mean66$64,258$3,000$3,364$970$71,591







Region in which located

CountBaseBonusDiv.*Other*Total
USA - North East (CT, MA, ME, NH, RI, VT)3$64,333$1,000$0$0$65,333
USA - Mid Atlantic (NJ, NY, PA)7$61,429$3,857$429$286$66,000
USA - East North Central (IL, IN, MI, OH, WI)18$63,667$3,833$500$167$68,167
USA - West North Central (IA, KS, MN, MO, NE, ND, SD)7$70,000$1,714$13,857$2,143$87,714
USA - South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)9$62,222$333$5,000$3,667$71,222
USA - East South Central (AL, KY, MS, TN)1$62,000$0$0$0$62,000
USA - West South Central (AR, LA, OK, TX)4$97,750$7,750$0$0$105,500
USA - Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)5$61,000$1,200$0$0$62,200
Pacific Coast (AK, CA, HI, OR, WA)5$89,000$8,000$6,400$400$103,800
United Kingdom4$41,250$1,500$8,500$2,250$53,500
Canada1$41,000$0$2,000$0$43,000
Mexico





India





Australia / New Zealand





Western Europe





Eastern Europe2$6,500$500$0$0$7,000
Africa





Asia





Central and South America





Middle East





Mean66$64,258$3,000$3,364$970$71,591







Annual revenue/sales of organization

CountBaseBonusDiv.*Other*Total
< $1 Million US dollars2$43,500$0$22,500$0$66,000
$1M - $3M1$70,000$0$0$0$70,000
$3M - $6M4$56,750$1,250$500$250$58,750
$6M - $10M3$44,667$667$11,333$0$56,667
$10M - $50M6$57,167$500$16,167$0$73,833
$50M - $100M8$59,250$1,625$500$1,875$63,250
$100M - $300M10$64,100$3,900$300$2,300$70,600
$300M - $500M2$68,000$1,000$0$0$69,000
$500M - $1 Billion2$41,500$3,000$0$0$44,500
>$1 Billion US dollars24$76,583$5,167$1,542$1,042$84,333
Mean62$65,048$3,129$3,581$1,032$72,790







Number of full-time equivalent market researchers on staff

CountBaseBonusDiv.*Other*Total
0





1 - 222$62,909$1,455$4,727$2,182$71,273
3 - 518$57,278$611$2,000$611$60,500
6 - 1010$70,600$7,000$300$100$78,000
11 - 153$63,667$1,333$15,000$0$80,000
16  - 251$56,000$0$0$0$56,000
>2511$79,273$7,364$3,091$364$90,091
Mean65$65,231$3,046$3,415$985$72,677







Number of years of experience in marketing research

CountBaseBonusDiv.*Other*Total
< 1 year2$45,000$10,500$1,000$1,000$57,500
1 - 217$59,647$1,353$2,294$59$63,353
3 - 523$61,304$2,130$2,261$87$65,783
6 - 1013$77,769$7,000$2,462$3,846$91,077
11 - 153$75,000$4,000$0$0$79,000
16  - 256$73,333$333$16,167$1,500$91,333
>251$50,000$0$0$0$50,000
Mean65$65,231$3,046$3,415$985$72,677







Years at current job

CountBaseBonusDiv.*Other*Total
< 1 year19$71,684$3,263$2,105$211$77,263
1 - 227$63,444$3,148$1,333$1,667$69,593
3 - 511$52,909$1,909$4,455$0$59,273
6 - 107$72,571$4,000$13,857$2,143$92,571
11 - 151$75,000$2,000$0$0$77,000
16  - 25





>25





Mean65$65,231$3,046$3,415$985$72,677







Number of employees supervised

CountBaseBonusDiv.*Other*Total
0 (None)62$66,274$2,919$3,516$645$73,355
1 - 23$43,667$5,667$1,333$8,000$58,667
3 - 5





6 - 10





> 10





Mean65$65,231$3,046$3,415$985$72,677







Highest degree achieved

CountBaseBonusDiv.*Other*Total
High-school graduate





College graduate32$62,563$3,031$4,406$63$70,063
Masters program graduate30$66,300$2,600$2,700$2,067$73,667
Ph.D. graduate3$83,000$7,667$0$0$90,667
Mean65$65,231$3,046$3,415$985$72,677







Gender

CountBaseBonusDiv.*Other*Total
Male19$66,053$3,737$2,158$737$72,684
Female45$65,622$2,778$3,267$1,111$72,778
Non-binary1$32,000$2,000$34,000$0$68,000
Mean65$65,231$3,046$3,415$985$72,677







Age

CountBaseBonusDiv.*Other*Total
< 257$50,571$3,000$5,143$286$59,000
25 - 3028$57,714$2,107$1,893$71$61,786
31 - 3512$75,833$3,667$2,667$1,500$83,667
36 - 458$82,750$7,125$500$1,375$91,750
46 - 557$65,571$0$13,857$4,429$83,857
56 - 653$79,667$5,667$0$0$85,333
66+





Mean65$65,231$3,046$3,415$985$72,677


*Bonus was defined as bonus or commission for 2018 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2018.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars