SPECIAL ADVERTISING SECTION
For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in Washington, DC can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
Wakefield Research
Wakefield Research is an insights consultancy that helps organizations succeed through research. We are a provider of quantitative, qualitative, and hybrid market research and market intelligence. We also offer vendor services and research support services. Wakefield Research supports the world’s most prominent brands and agencies, including 50 of the Fortune 100, in 70 countries. Our staff includes classically-trained market researchers, and professionals from the worlds of marketing, public relations and media. Wakefield’s Strategic Insights division offers customized research to understand what matters most to key consumer and business audiences. We specialize in research among elite audiences such as C-suite executives and specialized business professionals. We are also industry leaders in surveying low-incidence, hard-to-reach consumer audiences. Wakefield provides research insights for market analysis, brand strategy, communications and innovation. Our work regularly appears in top-tier media in the U.S. and abroad, and we are recognized as a pioneer in the field of producing credible and compelling content for publicly released research. This includes research for thought-leadership, earned media, lead generation, social media, packaging claims and other public platforms. Whether we’re providing research for internal decision-making, or for public release, our hypothesis-driven approach to returning insights reduces costs, improves data quality and produces superior insights. Wakefield Research has grown almost exclusively through word-of-mouth referrals. Our singular focus on producing quality work through an enjoyable process is why so many of our partners eagerly recommend Wakefield Research to others. To schedule a consultation, please e-mail info@wakefieldresearch.com.
Phone +1 703-525-3905 or +1 888-527-WAKE
www.wakefieldresearch.com
Untold Research
Kate Vasiloff, Founding Partner
Untold Research is a woman-owned research organization focused on helping altruistic organizations do more good by crafting data-driven narratives to help inform strategy, illustrate impact and create change. We break the mold of traditional research by thoughtfully measuring and exploring not only people’s thoughts, opinions and behavior but also the motivations behind them. Through both time-tested and experimental methodologies, we craft custom studies that create space for participants to respond authentically. We also work with organizations to help them evaluate, measure and package their success in ways that attract donors, members and clients. As a full-service, small research firm, we bring unparalleled energy and creativity to each project and can deftly adjust as client needs evolve. Be it a public opinion survey in another country or message testing in your own backyard, Untold Research is uniquely qualified to design, execute, report and package strategic recommendations and findings to help your organization use research to advance your goals.
Phone +1 202-643-5388 or +1 941-928-6960
www.untoldresearch.com
EurekaFacts, LLC
Jorge Restrepo
EurekaFacts has a spacious facility with five viewable rooms, featuring a large multi-purpose room with dual client viewing. We offer comfortable, well-appointed client lounges, Wi-Fi and tiered viewing rooms for 10-20+ clients. Additional facility highlights include two fully-equipped one-on-one rooms, with the latest technology for usability studies as well as cognitive and in-depth interviewing. We have English speaking and bilingual moderators, cognitive interviewers and coders on-site. Our facility is next to a transit center making it easily accessible and garage parking is available on-site. Please call to schedule a tour today!
Phone +1 240-403-4800
www.eurekafacts.com
RIVA Market Research & Training Institute
Amber Tedesco, Exec. Dir of Research/Training
Since 1981, RIVA Market Research (Research In Values and Attitudes) has grown to become the gold standard in the QLMR field. Our research division contains a staff of nationally-recognized moderators, researchers and analysts. As a company, RIVA is dedicated solely to qualitative market research. We conduct insightful research and translate findings into useful information that clients trust to help them make sound, strategic decisions. RIVA believes that moderating and interviewing skills are based on a science and executed as an art. To that end, we founded the RIVA Training Institute which enjoys an international reputation for its experiential curricula in fundamental and advanced qualitative market research and methodologies. Courses are offered in Rockville, MD as well as off site at a client's location.
Phone +1 301-770-6456
www.rivainc.com
Heart + Mind Strategies
Mark Wirthlin, President
Heart+Mind Strategies uses deep knowledge of System 1 and System 2 thinking to help you shape winning strategies that will grow your brand(s), your organization or your cause. Our approach is research-led and gives you a full picture of both internal motivations and the broader cultural/societal factors that determine why people will choose you over your competition. We know that research matters when it results in the in-market behaviors you need to succeed. So, in addition to savvy researchers, our teams include experienced strategists. These strategists work closely with you and your internal clients to take the research to the next step: bridging from insights to action. The results speak for themselves - 10 Ogilvy Awards for proven in-market effectiveness on behalf of clients ranging from major global corporations, to non-profits whose good works make the world a better place to live. We do this for clients through expertise in brand, marketing and communications strategy, customer journey, issues and advocacy, reputation management. Call us with any challenge – we’re always happy to brainstorm with you.
Phone +1 571-926-8852
www.heartandmindstrategies.com
Certus Insights
Andrew Rugg, President
Certus Insights is a full-service research firm based in the Washington. D.C. area. We are industry leaders in using quantitative, qualitative, and analytical methodologies to help clients answer important strategic and tactical questions. We believe that research is not an end in of itself. It is a strategic tool to help organizations build effective communications campaigns and realize tangible organizational goals. We blend traditional rigor with cutting edge approaches to provide clients with actionable insights using quantitative surveys, focus groups, in-depth interviews, behavioral data, media audits, and media monitoring. We are experts at surveying hard to reach elite and professional audiences. We also push the leading edge of analytics that evaluates news, blogs, and social media to develop actionable and strategic insights from conversations large and small. Certus Insights provides actionable intelligence to help organizations develop messages, measure campaign ROI, assess reputation, identify and prioritize target audiences, identify white spaces, determine share of voice, and analyze industry trends.
Phone +1 703-349-0466 or +1 313-701-2404
www.certusinsights.com
Tobii Pro
Mike Bartels, Director of Market Research and User Experience
Tobii Pro provides companies with powerful insights into human behavior through advanced eye tracking solutions and services. Tobii Pro Insight, our research consultancy, executes custom projects in a variety of fields to give our clients the data that they need to increase sales, enhance the consumer experience and make better business decisions. Our experienced team of professional eye tracking researchers and moderators can execute your study in any location worldwide, whether it's a shopper study in a store, a UX study in a lab, a media study in-home, a VR study in a simulation or any other context in which you are interested in understanding consumer and user behavior. We are the global leader in eye tracking research. Get in touch, and we'll show you what that means!
Phone +1 703-678-8948 or +1 703-738-1300
www.tobiipro.com
Rockbridge Associates, Inc.
Gina Woodall, President
Rockbridge is an outcome-based market research firm that provides research and consulting to companies in the services and technology sectors, as well as leading associations. The firm guides clients on strategic areas including customer loyalty, segmentation, branding, and product development. Rockbridge offers a suite of scientifically proven solutions, including MaxShare™ for measuring the drivers of share-of-wallet, and is the only Wallet Allocation Rule® Certified solution available in the market. Rockbridge was founded in 1992, and has offices in the Washington, DC and New York metro areas. Rockbridge’s award-winning staff possesses decades of experience and includes thought leaders in customer experience and loyalty research, as well as technology adoption.
Phone +1 703-757-5213
www.rockresearch.com
WBA Research
Renée Henley, President
WBA Research is a full-service, custom market research firm which has been serving clients in a wide range of industries since 1987. From health care, financial services, education and transportation, to energy, associations and travel and tourism, we've helped hundreds of organizations uncover the insights and opportunities critical for their success. We are large enough to meet all of your qualitative and quantitative research needs, yet small enough to provide personalized service. We do not use cookie-cutter solutions to any problems or issues brought to us - we work individually with each client to determine the research approach that will best meet your needs.
Phone +1 410-721-0500
www.wbaresearch.com
Vault Consulting, LLC
Laura Clark, Director
Vault Consulting, LLC offers full-service custom primary market research to strengthen decision-making for our clients working in associations, health care/medical, B2B, industrial, consumer, intellectual property, and other categories. Using a consultative approach Vault designs and executes innovative quantitative and qualitative research in the U.S. and globally. Balancing traditional and new MR, we are a leader in deploying emerging techniques for custom solutions. We specialize in difficult-to-reach targets, innovative and fresh methodologies and transferring best practices across industries. Vault’s custom solutions include a premier suite of highly specialized research services for associations. Our clients turn to Vault to help grow their membership, revenue and engagement, support their advocacy efforts and provide valuable member benefits through industry market reports, benchmarking studies and member needs assessments. Our research solutions provide invaluable business intelligence to help organizational leaders shape strategy, make informed decisions, and ultimately provide amplified stakeholder value.
Phone +1
703-652-0205 or +1 877-399-4004
www.vaultconsulting.com
Artemis Strategy Group, LLC
David N. Richardson, Partner
Artemis Strategy Group is a marketing research firm focused on communications strategy. We deliver new thinking on what drives target audiences’ behavior and choices. Since 2006, our team has served a range of public and private sector clients to develop strong communications strategies using our Motivation Research approach. As human motivation experts, we mesh motivation research with creative, strategic thinking to help clients make sound policy, brand and communication decisions. We’re hands-on researchers, working closely with our clients in service of their success.
Phone +1 703-262-0550 (David Richardson) or +1 616-443-2198 (Anne Aldrich)
www.artemissg.com
Mediabarn Research
Jason Pentecost, Principal
A full-service, state-of-the-art focus group and usability lab facility located just minutes from Washington, D.C. Three dedicated research rooms available for focus groups, one-on-one in-depth interviews and usability studies, as well as a room suited for panels of up to 35 for dial session and mock trials. Equipped with the latest digital recording capabilities, video-streaming and usability testing software. Located above the Court House Metro station on the Orange Line in Arlington. Professional, expert qualitative/quantitative research staff offering moderating and recruiting services.
Phone +1 703-964-0440
Full Circle Research, LLC
Adam Weinstein, co-CEO
Named Inc. 5000’s #917 in 2017, Full Circle Research was the first and only U.S.-based, online consumer sample provider to earn ISO 26362 certification, is currently ISO 20252-certified and remains the only company to offer HoNoR (Holistic Next-level ResearchTM). This enhanced survey experience is unprecedented and automated—a marriage of advanced technology, flexible community strategies and industry-leading quality controls that gives business decision-makers immediate access to the purest data in the industry. Full Circle’s foresight, agility and commitment to innovation translate into a uniquely pro-active, consultative experience.
Phone +1 301-762-1972
www.ilovefullcircle.com
Engage in Depth
Lisa Marshall, Principal
Engage is a premier market research firm specializing in nationwide recruiting and field management. Recruiting expertise includes consumers, medical professionals and patients, high-level executives, IT professionals, B2B, teens/tweens. Our extensive database can target the most precise respondents in single or multiple markets at facilities, online or other venues. With over 40 years of combined experience, Engage's field management division is comprised of seasoned professionals who have formed strategic relationships with national facilities. Our team can locate the best facility/location, based on client demographics and specifications. Hands-on project management and meticulous attention to detail have allowed us to provide unsurpassed quality and service. Specialties include recruiting and implementation of focus groups/IDIs, ethnographies, qual/quant hybrid, shop-alongs, eye-tracking, usability testing, music tests, mock juries, online communities, WebEx, bulletin boards, phone interviews and field management.
Phone +1 240-206-6295
Shugoll Research
Rick Seale, Executive Vice President
The Seratti Group is a unique research firm based in San Francisco. We work with organizations of all shapes and sizes – from multinational brands to early stage startups – as well as teams and individuals, to uncover insights and then tell the truth about how to do something meaningful with those insights. The Seratti Group is led by Dr. Karen Seratti, a psychologist, global ethnographer, facilitator, researcher, educator, design/user experience consultant and coach.
Phone +1 301-656-0310
www.shugollresearch.com
WIT Consulting, LLC
Cynthia Cox Roman
Founded in 2001, WIT Consulting LLC specializes in qualitative research to help organizations understand their customers and other stakeholders, develop resonant messaging and identify growth opportunities. We dig deep to uncover how your target audience thinks. How they feel. What drives them. What their barriers are. How to reach their hearts and minds. Deep analysis leads to a revealing narrative. And ultimately to the “ahas” that lead to new opportunities and leaps forward.
Phone +1 202-244-0453
Greenwald & Associates
Lisa Greenwald, Executive Vice President
Greenwald & Associates is a leading full-service research firm with focused industry expertise in financial services, employee benefits, and healthcare. We provide companies and other organizations in health and wealth-related industries with custom research that make a difference to your business. Our work is built on subject matter expertise, a consultative approach, and research solutions tailored to your needs. Partner with us and you will gain valuable knowledge about your markets, products, and customers to guide your organization toward smarter decisions.
Phone +1 202-686-2510 or +1 202-686-0300
www.greenwaldresearch.com
Area Wide Market Research, Inc.
Ann Weinstein, President
Area Wide Market Research consistently delivers even the hardest-to-find respondents. We offer over 30 years of marketing research experience. Located in the heart of Montgomery County, we recruit from all over the metro D.C. area. We offer two focus group rooms, test kitchen with four ovens, in-house recruiting and an experienced, professional, friendly staff. We focus on service. For fieldwork, we have the largest field staff in the Washington, D.C., area, covering D.C., Maryland and Virginia.
Phone +1 301-590-1160
www.areawidemarketresearch.com
The Dominion Group, Inc.
Barbara Roland, Senior Vice President
The Dominion Group is an independent health care consulting firm specializing in marketing research and strategic planning for the pharmaceutical and biotechnology industries. The experienced staff of The Dominion Group provides a unique combination of marketing research, business planning and therapeutic area expertise to assist clients in making informed and effective business decisions. Services include design, implementation, analysis and overall management of qualitative and quantitative primary research and competitive monitoring.