SPECIAL ADVERTISING SECTION
For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in San Francisco Bay and San Jose, CA can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
SurveyMonkey Audience
SurveyMonkey Audience is the fastest DIY market research solution. Built right into the SurveyMonkey platform, we’ve integrated with panels in over 100 countries to enable global consumer research anytime, anywhere and for any budget. Target respondents by demographics, firmographics or custom screening questions, automatically launch projects on your schedule, and start seeing results in real-time. SurveyMonkey Audience gets you instant feedback for a variety of market research use cases: consumer behavior, market sizing, competitive intelligence, product development, ad testing, brand tracking and more. Load audience credits for one-time financial approval and one-click checkout, or expedite fielding by choosing express delivery. SurveyMonkey Audience is built for speed, enabling results in minutes or hours, not weeks or months. Feeling nervous about running your own market research? Our experts are only an e-mail away and are eager to help you with your next project.
www.surveymonkey.com
Radius Global Market Research
Brad Weiss-Holmes, Senior VP
The merger between Radius Global Market Research and Illumination Research creates one of largest independent custom market research companies in the world. Our single-minded focus is helping organizations get closer to their customers to drive brand growth. To do so, Radius and Illumination creatively integrate the best of advanced data science with behavior-based research for deeper, more holistic human insights. We understand brands face complex challenges in development, marketing, and communication. We design an innovative mix of research approaches to get at your brand’s unique issues, and we execute with agility to meet your go-to-market demands. Radius and Illumination also advise Fortune 500s and industry leaders on how to infuse human insights throughout the organization for better strategic decision-making across all functions, and to transform to a more customer-centric brand.
Phone +1 415-421-7800
www.radius-global.com
Eurofins Sensory, Consumer and Product Research
Joyce Lizzi, Sr. Director Consumer & Sensory Research
We provide consumer and sensory research and consulting services to guide the development of products consumers love. Our integrated research approach optimizes the three essential aspects of successful products: consumer needs, concept positioning and product design. Services include: discovery of idea drivers through early and agile concept and prototype exploration. Product optimization through consumer guidance and trained panel evaluation. Strategic and competitive insights through Product Landscape™ studies. Validation of launch readiness through national confirmation testing. We execute IHUTs and CLTs locally, nationally and internationally. Our facilities in Minneapolis and San Francisco feature state-of-the-art commercial kitchens, focus groups and large, flexible CLT rooms.
Phone +1 763-553-7787 or +1 763-354-2770
www.eurofinsus.com
Lexicon Branding
Melissa Betancourt, Executive Assistant
We invent accessible, distinctive and noteworthy names. In a digital world, naming has become far more critical and challenging. Trademark clutter and global competition have made creating a good name almost impossible. But the right name delivers more value than ever before. Our integrated approach includes name development, linguistic evaluation, trademark assessment and consumer insights. Our industry defining research reveals how consumers will react to your name, what they will predict relative to performance and what benefits or advantages they might imagine. The insights that emerge will become essential tools for creating consensus, making recommendations and building a powerful brand platform.
Phone +1 415-332-1811
www.lexiconbranding.com
Engel Research Partners
Marc Engel, Founder & President
The Convergence of Collaboration, Insight and Imagination™. Full-service research consultancy led by 20-year research veteran and comedian. Work directly with marketers as well as fellow research agencies and creative agencies. Moderator/facilitator with experience across multiple verticals, helping clients around the world create more distinctive brands, remarkable products, compelling communications, attractive packaging, engaged customers, responsible business practices and a more human face. Developed proprietary approach to ideation/co-creation called Out of Focus Groups® using techniques from improvisational theater to enhance traditional research methods and help you apply research findings.
Phone +1 415-867-3014
www.1marcengel.com
CATALYSTMR
Adam Berman, President
CatalystMR is a high-touch, high-quality market research service leader providing full-service research and panel solutions. Our cost-effective panels are made up of consumers including teens and gamers, B2B including C-level and ITDMs and healthcare professionals including physicians, nurses/admins. In additional to full-service research services, CatalystMR offers ad hoc online survey programming and hosting. CatalystMR researchers and programmers have decades of market research experience with expertise in conjoint, segmentation, website intercepts, copy and advertising testing, highlighters and heat maps, shelf tests and other complex research techniques. CatalystMR offers language translation, CATI, real-time reporting and data tabulation. Contact: info@catalystmr.com 800-819-3130
Phone +1 800-819-3130
www.catalystmr.com
Nichols Research - San Francisco
Paul Valdez, Vice President of Research Facilities
With a population of over 8.6 million, Nichols Research’s San Francisco research facility is truly special. A wonderful market for research with many corporate headquarters, small businesses, technology-based, biotechnology and health care companies, as well as highly educated and ethnically diverse population. Creativity and quality in recruiting is what we care about, whether research is being done at our San Francisco facility or our facilities in Sunnyvale/San Jose (Silicon Valley), Fremont or Fresno (Central California). We are a full-service marketing research firm specializing in major and emerging methodologies (including UX), national/international field management and data collection and our motto is to start with yes!
Phone +1 415-986-0500
www.nicholsresearch.com
Concentrix
Teri Gramke
At Concentrix, we help companies listen, analyze and act on customer feedback to improve the customer experience across journey stages and touchpoints. We help our clients extend their teams' impact and generate a quick return on their investment - no matter how complex the environment. Our clients see increased revenue, reduced customer churn, improved operational efficiencies and a faster time to value. Our Voice of the Customer (VOC) software includes real-time dashboards and reporting features, plus a suite of tools that enables companies to build an internal culture of CX, starting at the frontline and extending throughout the organization. Since technology alone can't drive action, our solution integrates CX services from our team of 700+ in-house experts. Specializing in quantitative and qualitative techniques, they deliver data-driven insights through solutions like VOC surveys, relational loyalty research, journey mapping, customer segmentation, effort assessment and integrated CX analytics. Our strategic survey design and ongoing program management services free up clients' internal teams to focus on transformational impact, not day-to-day program support.
Phone +1 800-747-0583
www.concentrix.com/solutions
AYTM – Ask Your Target Market
Kandice Coltrain
AYTM is a market research automation platform and the secret weapon that drives agile innovation for some of the largest consumer brands and agencies in the world. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface - cutting down the time to insights from days or weeks to hours. This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue. Run a full range of quantitative research, collaborate on survey design in real-time and launch complex sophisticated research tests including max-diff, choice-based conjoint, automated TURF, pricing optimization and more in minutes. Gain access to over 40 million consumers via our integrated panel, which provides best-in-class levels of trust and quality, and real-time pricing with guaranteed delivery times. Tap into our flexible service options that unlock access to our team of research automation experts, when you need them (and not when you don’t).
Phone +1 415-364-8601
www.aytm.com
Lisa Chiapetta & Associates
Lisa Chiapetta, Principal
Lisa Chiapetta & Associates is dedicated to offering a wide variety of high quality marketing research support services. We value most our relationships with clients and partnering with them to achieve their goals. Lisa is a respected research professional with a solid reputation in the industry. She has had the privilege of working alongside moderators, facilities, corporations, and research professionals around the globe. Services include: consulting/research development, quote retrievals, facility and recruiting oversight/management, screener development, topic guides and questionnaires, backroom management, note-taking, proctoring/ moderation, in-depth Interviews, gang studies, report preparation, and participant recruitment.
Phone +1 415-309-7010
www.lcaresearch.com
KNow Research
Katrina Noelle, President
KNow Research is a San Francisco-based global insights partner delivering fresh insights through custom research design for over 16 years. We are full-service, female-forward, qualitative insights consultancy on the front lines of research. Our project teams are carefully curated, connecting our senior-level team of boots-on-the-ground investigators with clients based on expertise and category experience. From traditional interview methods to the latest digital research solutions, we build bespoke projects to support our client’s need to deliver valuable insights that inform business decisions. Our goal is to keep qualitative in the mix and keep our clients In the KNow through ideation, interviewing, moderating, analysis and project management services. Know KNow. Insight, delivered.
Phone +1 415-915-9270
www.knowresearch.com
Amplify Research Partners, LLC
Katherine Horrocks, Partner
Amplify is a qualitative facility, field management and consulting firm with a passion for producing rich insights in every facet of a project, whether offline or online, local or nationwide. Our hands-on approach to recruiting and project management provides the best possible respondents and our boutique facility is designed to encourage communication and creativity on both sides of the mirror.
Phone +1 925-236-9700
Cooper Roberts Research, Inc.
Kenneth R. Roberts, President
Full-service custom marketing research firm provides actionable results for consumer and B2B markets in the U.S. or international. Industries include technology, advertising, arts organizations, financial, health care, education, retail, packaged goods, restaurants, hospitality and automotive. Experience includes concept and product tests, usability testing, tracking studies, customer satisfaction, Web site analysis, package tests, segmentation, price tests, discrete choice, TURF analysis, copy tests and in-depth interviews. Quantitative data collection via the web or mobile devices (panel or client sample), CATI or in-person intercepts. Qualitative research via in-person focus groups or online groups and bulletin boards.
Phone +1 415-442-5890
www.cooper-roberts.com
Snell Associates, Inc.
Joyce Snell, President
Qualitative research is my focus: digging deep to uncover insights that provide a solid understanding of your target audience. As an independent moderator, I partner with you to provide a custom approach, selecting from in-person, online and phone methodologies. My moderating style/techniques access the right and left brain, and my reporting brings the findings to life. Over 20 years of experience covers consumer and B2B targets in a wide range of industries: food/beverages, financial services, health care, travel, utilities and more. I work nationwide with all ages from children to seniors.
Phone +1 707-585-6333
Seratti Group
Karen D. Seratti, Ph.D.
The Seratti Group is a unique research firm based in San Francisco. We work with organizations of all shapes and sizes – from multinational brands to early stage startups – as well as teams and individuals, to uncover insights and then tell the truth about how to do something meaningful with those insights. The Seratti Group is led by Dr. Karen Seratti, a psychologist, global ethnographer, facilitator, researcher, educator, design/user experience consultant and coach.
Phone +1 415-336-1265
www.serattigroup.com
Intact Qualitative Research
Jackie Uwins, Founder
IQRSF is a full-service, boutique research firm located in SF’s dynamic SOMA neighborhood and the Bay Area’s #1 rated facility according to the Impulse Survey. Our purpose-built research loft offers best-in-breed technology paired with modern residential-style comforts in five distinct spaces you can use for everything from usability labs to focus groups and off-site brainstorming sessions. We complement our well-designed space with a full array of recruiting and project management services — and a 100% commitment to giving you the highest quality and strict adherence..
Phone +1 415-400-5945
www.intactqualitativeresearch.com
SKIM
Virginie Jesionka, Senior Manager
SKIM is a global insights agency helping leading companies thrive by understanding decision making. To stay ahead today, it’s critical to know how decisions are made and how the changing environment influences decisions for consumers, healthcare and B2B professionals. We combine decision-behavior know-how with analytical rigor, a thorough understanding of marketing challenges, and innovative research techniques. The result? Practical recommendations you can use to propel your business forward, online and offline.
Phone +1 415-906-2368
www.skimgroup.com
eVOC Insights, LLC
Liz Webb, CEO & Founder
Our mission at eVOC is to provide the best research and technology solutions for measuring Web effectiveness, understanding online behavior, benchmarking the competition and tracking the ROI from online initiatives. We believe the best solutions include a combination of qualitative and quantitative market research, online technology and strategy consulting. With eVOC expertise in both web- and lab-based research, eVOC can deliver the best methodology that meets your needs. Web testing expertise includes site evaluation, competitive assessment, intercept survey, prototype testing, home page survey, brand/concept test, open web research and online benchmarking. Lab-based expertise includes in-depth interviews, usability labs, focus groups, eye-tracking, card sorting and persona research.
Phone +1 415-445-4677
www.evocinsights.com
Scott C. Solis Market Research (SCSMR)
Scott Solis
Scott C. Solis Market Research (SCSMR) – A Data Collection Firm is proud to provide our clients with quality data collection services and our respondents with the utmost respect and honesty for the time and opinions they provide to us. With over 20 years of experience in providing exceptional market research data collection services — we are prepared to take on your next project, and complete it promptly with precision and professionalism. Locations in: Albuquerque, Dallas, Denver, Las Vegas, Sacramento, San Francisco Bay Area, Los Angeles and San Diego!
Phone +1 408-834-5295
www.scsmr.com
Scoot Insights
Katrina Noelle, Co-Founder
Scoot Insights: Helping decision-makers choose the right direction and mapping out the best way to get there. We explore and understand everything from employee engagement to strategic brand positioning. Our Scoot Sessions tackle challenges in categories from consumer products to retail and tech. Bringing decades of experience in brand strategy, innovation and qualitative research, we empower leaders and stakeholder teams to have balanced, immersive and insightful experiences that lead to actionable directions.