SPECIAL ADVERTISING SECTION
For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in Philadelphia, PA and Southern NJ can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
Radius Global Market Research
Greg Halperin, VP
The merger between Radius Global Market Research and Illumination Research creates one of largest independent custom market research companies in the world. Our single-minded focus is helping organizations get closer to their customers to drive brand growth. To do so, Radius and Illumination creatively integrate the best of advanced data science with behavior-based research for deeper, more holistic human insights. We understand brands face complex challenges in development, marketing and communication. We design an innovative mix of research approaches to get at your brand’s unique issues, and we execute with agility to meet your go-to-market demands. Radius and Illumination also advise Fortune 500s and industry leaders on how to infuse human insights throughout the organization for better strategic decision-making across all functions, and to transform to a more customer-centric brand.
Phone +1 267-513-1751
www.radius-global.com
Olson Research Group, Inc.
Paul Allen, Executive Vice President
For more than 24 years, Olson Research Group has been supporting the life sciences sector as a premier fieldwork agency providing data collection and extended marketing research services. Our key differentiators include: Access – Robust proprietary database of 2.4 million U.S. health care professionals, including 960,000 active physicians with precise targeting for up to 75 unique profiling fields, the most accurate, comprehensive source of provider data in the market research industry; Experience – Seasoned qualitative and quantitative researcher managers who have on average 10+ years of industry experience and over 200 projects completed per manager; Approach – Agile, collaborative methods to project fulfillment that provide flexible solutions from pure fieldwork/recruitment to the full iteration and execution of projects.
Phone +1 267-487-5500
www.olsonresearchgroup.com
Research America Market Research Solutions
Robert Porter, CEO
Research America is a nimble, value-based, full-service and field market research firm. We provide organizations with consumer insights needed to enhance products and services for their customer base. We leverage our senior-level research marketers to provide insight, using tools that inform and inspire ideas, development, marketing and advertising. Your unique needs direct what our consultants do: We only recommend activities and methodologies that enable clients to achieve their business goals. With 300 researchers, 14 offices and one team, we provide quantitative and qualitative services research to end user companies around the world. We are experts in coding, analytics, surveying, data collection and recruiting. Our focus groups include biometrics, CLT, HUT, full kitchen testing.
Phone +1 610-356-1800
www,researchamericainc.com
Group Dynamics in Focus, Inc.
Robin Kaplan, President
Group Dynamics In Focus is celebrating 38 years as a qualitative research company located in suburban Philadelphia. Rely on us for expert recruiting for health care, B2B, and consumers. We recruit nationally for all medical professionals, both for phone and in-person research. Our 600 sq. ft. multipurpose room is ideal for mock juries, shopping displays, and theater seating for up to 50 people. Trust our experienced and professional staff for field management and competitive bids. Proudly honored by the Philadelphia Business Journal as one of the Top Woman-Owned and Top Family-Owned businesses in Philadelphia.
Phone +1 866-221-2038 or +1 610-668-8535
www.groupdynamics.com
Marketing Systems Group
Jeff Palish, Sr. Vice President
Marketing Systems Group is a major provider of innovative products, services and information solutions designed specifically for the survey research community. We provide the best solutions to help our clients compete in the ever changing research environment. MSG products include GENESYS sampling, ARCS panel management, survey data collection, recruiting and engagement platform, U-DIAL manual dialing solution, PRO-T-S dialers and a full suite of GIS solutions. GENESYS Sampling provides full-service sampling capabilities including online samples, address-based samples, random digit dial samples, listed house hold samples, consumer cellular samples, business samples, registered voter samples, sampling enhancements, geo-demographic services, consulting, weighting, data science, and advanced sampling solutions. ARCS® delivers a streamlined and unified set of tools to increase efficiency and reduce time and cost for your participant scheduling business needs. PRO-T-S is a research predictive dialing system designed to improve productivity and quality while reducing costs. U-DIAL was created to mitigate the risks associated with dialing cellular numbers in FCC adjustments to the Telephone Consumer Protection Act. Other MSG resources include database development, management and analytical capabilities.
Phone +1 800-336-7674 or +1 215-653-7100
www.m-s-g.com
Reckner Healthcare
Susan Phillippe, Director
The most trusted healthcare recruiting and fieldwork company in the United States, Reckner serves national and international clients, providing global fieldwork for life sciences, pharmaceutical and medical device research. An industry leader, Reckner maintains its own proprietary panel of U.S.-based physicians, health care professionals, hospital administrators, payers and decision-makers. Built exclusively for survey research, the Reckner healthcare panel delivers national representation and specialty distribution proportionate to U.S. universe. We also provide custom-built specialty panels and global capabilities via our strategic partners network. Our highly tenured project teams provide results-driven access for your qualitative, quantitative and quick pulse projects. Quantitative solutions includes quick-turn recruitment, in-house programming, multiple-language surveys, global field management and execution. Qualitative solutions leverage our in-house phone room and include agile recruitment, scheduling, multi-modal confirmations and access to our QualEdge online solutions.
Phone +1 215-822-6220
www.recknerhealthcare.com
MAXimum Research, Inc.
Robert Malmud, President
MAXimum Research has proudly been providing market research for 20 years! We are a large, high-quality market research facility with a small business, hands-on management approach. We provide a practical approach to market research at competitive pricing, while offering the capacity for quick turnaround of large studies and the best customer service, all in-house. With our strong background and senior staff, we have the experience, capability and knowledge to perform all tasks set forth in any project. We offer 100 CATI stations running Survox (formerly CfMC) for phone and web interviewing, hosting, Consumer, B2B, Political Polling, Social Science Research and more. Recruitment for online and IDIs and IVR – inbound and outbound. Our expert team offers services including: questionnaire development, programming, project administration, sample procurement and management, data collection, data processing, tabulations, reporting and analysis in every industry. Other services include state-of-the-art digital monitoring and recording system, Real Time Reporting, multiple toll-free inbound lines, high response rates, specially-trained interviewers for both inbound and outbound projects, 7 days a week, day and night, regardless of time zone.
Phone +1 856-874-9000 or +1 888-212-7200
www.maximumresearch.com
Finch Brands
Catherine Podolgar, Marketing Manager
Finch Brands is an insights-driven brand consultancy and leading provider of online customer insights communities through our FinchSight service. We exist to help brands win when it matters most and accomplish this through capabilities that span insights, strategy and design. Finch Brands was founded in 1998 by pioneering executives instrumental in the ascent of David’s Bridal and IKEA. This heritage of blended client-side and agency experience is alive and well today across our team of strategists, researchers and designers from companies such as Campbell Soup, Unilever, Target, Kimberly-Clark, Urban Outfitters and more. Recent Finch Brands clients include P&G, Nutrisystem, Petco, Samsung, Splenda, Brown-Forman, CubeSmart, Conair and the Philadelphia 76ers. FinchSight Insights Communities are a next generation consumer and customer insights community solution. We combine more impactful strategic support from highly trained market researchers and brand strategists with the most powerful insights community software on the market today. Contact us to learn more about what our leading MROC solution can do for you.
Phone +1 215-413-2686
www.finchbrands.com
Babbletype, LLC
Angela Wood, Partner/COO
Babbletype transcripts and content analyses make reliably sound components of all qualitative market research projects. Highly recommended for our meaningful content capture by senior, vetted, actual human beings, our clients can rest knowing their data is safe and insights retained. Our clients benefit from having a full back office that understands and cares about their entire project needs when a transcription reservation is placed. Securely upload audio recordings in any language to our easy, free and exceptionally secure platform. Our dedicated, fully trained team will ensure accurate English text content is delivered in return, at full format or summary levels you prefer. Our audio engineers trim dead air before we produce files, so you don't pay more than you would elsewhere. Low quality or poorly recorded audio is also enhanced free of charge. Custom tools and processes manage projects without bias, streamlining daily routine deliveries and status updates per file. Fully insured and regulatory compliant, our work is perpetually relied upon by hundreds of researchers every month. Confidentiality and adverse event reporting are taken seriously. We don’t outsource work overseas, and we never risk output quality by using dictation crutches. Contact us today to talk about your current MR transcription pain points, so that we can relieve them.
Phone +1 888-678-7782
www.babbletype.com
Netquest
Benet Box, Vice President Client Development
For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona and now a global panel company, Netquest provides integrated information about consumers in 23+ countries across the globe including the United States, Latin America, the EU5 and much more. Thanks to our survey technology, advanced incentive system and digital behavior-tracking software, we can provide combinations of data, including single source, from a robust and engaged panel, with a strict quality standard (ISO 26362). Netquest’s consumer panel and data collection capabilities make us a reliable partner in helping institutions and businesses genuinely understand consumers and society.
Phone +1 267-713-3007 Ext. 1001
M3 Global Research
Roni DasGupta
M3 Global Research, part of M3 Inc., provides market research recruitment, data collection, and support services reaching respondents in 248 markets across 70 countries worldwide with a strong emphasis on the healthcare space. Working in highly regulated industries, M3 maintains ISO 26362 and 27001 certifications, providing data collection and project management capabilities covering a broad spectrum of quantitative and qualitative techniques.
Phone +1 844-M3-QUANT (Quant) or +1 844-M3-VIEWS (Qual)
www.ovationmr.com
Blueberry Marketing and Sensory Research
Peter Grubb, Executive Director
A full-service research consultancy, Blueberry combines expertise in marketing research, product research and sensory science. With 15+ years’ experience and a team of interdisciplinary researchers, we work across the entire product innovation pipeline from exploratory and concept development through product development and marketing research. Our portfolio of traditional, hybrid, and proprietary research services delivers complete solutions – from unique, breakthrough methodologies to affordable, agile approaches. Our expertise helps guide the product pipeline, identifying new opportunities for existing products and providing strategic guidance for the successful development of new products and brands. With thoughtful partnership and boutique-style client service, we deliver clarity to engage the broader team and inspire action. Let’s talk about your innovation landscape.
Phone +1 267-954-0440
www.blue-berry.com
Focus Pointe Global - Philadelphia
Jamie Katzenstein, Area Director
FPG is a leading national marketing research company offering a complete set of qualitative and quantitative data collection services supported by a 1.6 million double opted-in qualitative panel. FPG partners with global brands, full service research firms, ad agencies, law firms, healthcare providers, and others to provide consumer insights that help businesses make better decisions about their products and services. FPG’s expansive network of research facilities are strategically placed across the U.S. in major and secondary markets to provide a full range of representative demographics. Focus Pointe Global is dedicated to emerging technologies and is continually exploring ways to meet and exceed the demands of a fast-moving, increasingly mobile industry.
Phone +1 215-701-1500 or +1 888-873-6287
www.focuspointeglobal.com
Focus Suites of Philadelphia
Julia Cosel, Vice President
Focus Suites of Philadelphia has been voted one of the "Top Rated" focus group facilities in the world by the Impulse Survey, making more than a decade of consecutive ratings for our company. We are conveniently located in suburban Philadelphia just minutes away from Center City. Each of our suites includes a large conference room, observation room and client lounge with a closed-circuit TV. We provide a wide selection of meeting and media equipment, including ELMO visual presenters, LCD projectors, translation equipment, large screen TV monitors, digital video and audio recording, videostreaming and usability labs. We have a full kitchen available for client use. Focus Suites offers high-speed T1 lines and wireless Internet access. Recruitment for an array of groups and in-depths including B2B, technology, luxury, consumer, patients, HCPs, ethnic, juries, user research, CLTs, store and street intercepts. Focus Suites offers moderation, screener development, note taking, simultaneous translation, transcription, dial tests and usability labs. We have free parking for you, your clients and your respondents and are within walking distance of the City Line Hilton and Crowne Plaza where you will enjoy a special Focus Suites reduced rate.
Phone +1 610-667-1110
www.focussuites.com
Research Design Team, Inc. (RDTeam)
Mary Pat Julias, Vice President
RDTeam is an experienced Quantitative and Qualitative testing facility specializing in CLT, HUT, and FGI testing in Philadelphia and Jacksonville, with partnerships nationwide. We are experts in Consumer Panel development and management. Our testing headquarters has seating for up to 50 respondents; large kitchen with generous refrigeration/ freezer space, 3 ranges, multiple microwaves and ample prep area. Our facility has testing booths with sinks and offers red light testing with all data collected electronically. Professional staff includes food scientists, sensory scientists, statisticians and market researchers. We are known in the industry for the quality of our work and for strategically maximizing information collected while minimizing cost.
Phone +1 610-831-9733
www.rdteam.com
NAXION
Susan Schwartz McDonald, Ph.D., CEO
NAXION (formerly National Analysts Worldwide) is a unique research-driven consultancy that integrates sophisticated methodologies with specialized industry expertise to guide important business decisions. The firm is distinguished by balanced expertise in methods and marketing, over a century of inventive thinking focused on real-world application and the advantages of global reach with a cordial boutique style of client service. Exceptional commitment to client partnership enables us to support companies programmatically and cost-effectively, building on successful research outcomes and sustained collaborations to guide strategy and implementation. Core competencies include opportunity assessment, forecasting, pricing, innovation and transformation, market mapping and segmentation, positioning and communications, brand strategy and customer loyalty/experience. The firm is known for highly customized predictive models shaped to the distinctive characteristics of specific industry and product categories, often engineered to accommodate markets in transition. Industries of particular expertise include health care (pharmaceuticals, biotech and medical devices), financial services, information technology, energy, B2B, lifestyles and design, building and industrial systems and retail. NAXION is a certified women's business enterprise.
Phone +1 215-496-6800
www.naxionthinking.com
Healogix, LLC
Tim Edbrooke, President & COO
Healogix is a full-service global marketing research consultancy, that helps leading and emerging pharmaceutical and biotechnology companies achieve successful product development and commercial clarity. Our mission is to enable the long-term success of pharmaceutical and biotech products that make a positive difference in people’s lives. Utilizing a boutique approach, as well as a combination of industry leading experience, expertise, proprietary methodologies and integrity allow us to deliver rich custom insights and lifecycle solutions that go beyond the norm, to each and every client, irrespective of the challenges they face. At heart, we’re a team of researchers, passionate about what we do on behalf of our clients and the customers they serve. For more information visit Healogix.com.
Phone +1 610-527-5500 or +1 215-830-8360
www.healogix.com
Focus Forward
Kim Harrison, CEO
Focus Forward Nationwide Recruiting and Transcription. We are your research basecamp, with all services done in-house! Make one contact, and our team is your team for recruiting, transcription, coding, incentive processing and more. Regardless of the location of your project, either in real places or virtual spaces, we are the experts in recruitment for online diaries, online FGs, TDIs, IHUTS, Ethnos and shop-alongs. From insights to action, FF Transcription types what the respondents say. The market leader in transcription for focus group facilities and all of marketing research, we know transcription, and we know research. Enjoy five transcription formats from which to choose, or customize to your preference, our team is fast, accurate and cost effective. Our team is your team for all your qualitative research field needs.
Phone +1 215-367-4000
www.focusfwd.com
Reckner Facilities: Philadelphia MSA
Peter Grubb, Executive Director
Beta Research helps industry leaders in media, health care and consumer products get the information they need to connect more effectively with their desired markets. We use both cutting-edge technology and the full spectrum of established approaches to create custom research studies that support strategic business decisions. Beta Research is certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC).
Phone +1 215-822-6220
www.reckner.com
TRC Market Research
Rich Raquet, President
Success in marketing boils down to knowing how and why buyers make choices. Yet most market research studies fail to put these choices front and center, nor do they combine the data they’ve gathered with other information. As a result they don’t capture what’s truly important to the consumer. At TRC, we believe that the best types of research ask people to make hard decisions – to prioritize their needs and desires. We specialize in the tools and techniques for measuring these choices, and use them to help clients solve various business problems.