SPECIAL ADVERTISING SECTION
For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in New York City, NY can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
Savanta
John Beckley, VP Business Development
Savanta is the intelligence business. Get in touch. Access the combined expertise of our 200-strong team, the power of our tech platform, the footprint of our five global offices and the reassurance of our ISO27001 accreditation. Need data collection? We can handle all aspects of quantitative research fieldwork for you – quickly, effortlessly and cost-effectively. Need insights? Our team of specialists will design a bespoke research program which provides illuminating findings with clear recommendations for action. Need to track your reputation? Our BrandVue and MarketVue products give an instant view of your competitive standing on the brand and customer metrics which matter most.
Phone +1 646-856-9750
www.savanta.com
Provoke Insights
Carly Fink, Principal, Dir Res. & Strategy
Provoke Insights is a global full-service market research and brand strategy company. The agency was created by market researchers with experience in advertising strategy, resulting in creative and impactful solutions relevant now and tomorrow. Provoke Insights brings research to life, using it as a catalyst for driving business based on consumer and B2B awareness, engagement, lead generation and conversion. Provoke Insights specializes in research for advertising, communication, brand, product development, product launches and press initiatives. The company provides strategic solutions to help answer your marketing needs through tools and techniques such as quantitative and qualitative research, social listening, competitive intelligence and trend analysis. Provoke Insights also conducts research for content marketing, press initiatives and thought leadership.
Phone +1 212-653-8819
www.provokeinsights.com
Radius Global Market Research
Shari Aaron, Senior VP, Growth and Innovation
The merger between Radius Global Market Research and Illumination Research creates one of largest independent custom market research companies in the world. Our single-minded focus is helping organizations get closer to their customers to drive brand growth. To do so, Radius and Illumination creatively integrate the best of advanced data science with behavior-based research for deeper, more holistic human insights. We understand brands face complex challenges in development, marketing, and communication. We design an innovative mix of research approaches to get at your brand’s unique issues, and we execute with agility to meet your go-to-market demands. Radius and Illumination also advise Fortune 500s and industry leaders on how to infuse human insights throughout the organization for better strategic decision-making across all functions, and to transform to a more customer-centric brand.
Phone +1 212-633-1100
www.radius-global.com
B2B International
Julia Doheny, President – Research, North America
B2B International is a specialist business-to-business market research consultancy that provides customized B2B market research and intelligence studies on a global scale from its offices across North America, Europe and Asia-Pacific. Our B2B expertise covers all industry sectors - from manufacturing to engineering, chemicals to construction - throughout the world.
Phone +1 914-761-1909
www.b2binternationalusa.com
FocusVision
Jonathan Tice
FocusVision is the only insights technology company that can bring you close enough to your customer to have a full understanding of how they think, feel and act. Our comprehensive suite of experience insights software solutions include advanced online surveys, online interview and focus groups, and online qualitative research community solutions – to help brands consolidate their vendor partnerships and to uncover their customer truth. FocusVision's full spectrum solutions can be used across an entire organization to run, analyze and share insights for Voice of the Customer programs, customer journey mapping and assessment, to test online user experience, track net promotor scores, test campaigns and messaging, post-event feedback, to provide market mapping, product and marketing concept testing, to test packaging and pricing, or to provide employee feedback and 360-degree review programs. Our clients include Facebook, P&G, Microsoft, GM, eBay, Lilly, McDonald’s, Pepsi, Pfizer, Salesforce, IPSOS, 3M, L’Oreal, Universal Music, Comcast and Walmart. Winners of the 2018 Martech Breakthrough Award for Outstanding Innovation in customer experience management, FocusVision is also rising in the ranks as one of the top vendors in the annual GRiT Report Top 50 Most Innovative Suppliers list with additional acknowledgement in 2019 across four key categories, including as a top Emerging Player. See for yourself – ask for a solution demo today.
Phone +1 844-712-6777
www.focusvision.com
First Insights
Lon Taylor, Principal User Experience Researcher
Since 2004 First Insights has been providing qualitative research services designed to help companies meet their marketing, customer experience and communications objectives. During every engagement we work closely with clients to understand their value proposition, advertising goals and technology requirements before selecting an appropriate methodology. Our expertise includes usability testing, UX research, traditional/online focus groups, ethnographic research, contextual interviews, heuristic analysis, diary studies and innovation workshops. We’ve partnered with clients in the automotive, airlines, travel, banking, insurance, pharmaceuticals, packaged goods, cosmetics, health care, online retailing and technology sectors.
Phone +1 212-926-3700
www.firstinsights.com
Addison Research
Adam Blanchette, Director of Client Services
Addison Research is a qualitative recruitment and data collection agency. With qualitative panel members nationally represented across U.S. and Canada. We have one of the largest data collection infrastructure networks and can field anywhere in the United States and Canada. We also serve the international market and have successfully fielded studies in Latin America, Asia, and Europe. Our services include Qualitative Recruiting, In-Depth Interviews, Ethnographies, Taste Tests, In-Home Usage Testing, Car Clinics, Usability Testing, Telephone / Multi-Mode Interviewing (200+ CATI stations), On-Site Interviews, Exit Interviews, Mystery Shopping, Central Location Tests, Mall Intercepts, Hispanic / New Immigrant Research, Moderating and Research Consulting. With over 15 years of experience, Addison Research offers you the knowledge, history and resources required to get your project completed on time, within budget and with high-quality results. We have proven expertise in all facets of quantitative, qualitative and custom market research solutions across various sectors and regions.
Phone +1 646-216-1354 or +1 416-777-2276
www.addisonresearch.com
Multivariate Solutions
Michael Lieberman, President
Multivariate Solutions is a market research strategy and statistical consulting firm that provides project design, modeling, consulting, data science or full project management to address key study issues. We furnish actionable results and provide client solutions within the context of strategic partnerships or on a per-project basis. Depending on your needs, we can support you from study inception through final presentation, on time and under budget. Whether it be multivariate analysis, marketing research, predictive modeling, regression analysis, randomized tests, pricing, strategic design, market forecasting, conjoint analysis or discrete choice modeling, information to support a pitch, to impress a client, to give them insight or to improve performance on a study, contact us.
Phone +1 646-257-3794
www.mvsolution.com
Confirmit
Beth Magee
Confirmit helps businesses operationalize feedback to drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programs. Confirmit’s solutions enable companies to run feedback and research programs that increase revenue, reduce costs and promote culture change.
Phone +1 800-864-5266
www.confirmit.com
Open Mind Strategy, LLC
Lianna Willoughby, Managing Director
Open Mind Strategy is a full- service thought leading research partner that unlocks insight to open minds and inspire action. OMS specializes in uncovering deep audience understanding through proprietary, innovative qualitative and quantitative research methods and is committed to higher standards in the research process by maintaining data integrity and accuracy and providing true actionable insights that drive business growth. OMS’s expert research team hails from diverse backgrounds in anthropology, marketing, agency planning and brand strategy and shares a passion for understanding what drives consumers to engage with and love brands. OMS has worked with leading clients including Amazon, Netflix, BBC, ESPN, Anheuser Busch, Facebook, iHeart Media, Conde Nast, General Mills, NBCUniversal, Hyatt, Viacom and more. Our clients trust us to intimately understand their consumers, build empathy, and to find ways to showcase their value and connection more effectively. OMS’s qualitative and quantitative research and strategic offerings include brand studies, consumer demographic and generational deep dives, content and ad assessment work, segmentation, insight and idea generating workshops and customized analysis exploring specific questions. OMS is a thought leader partner committed to helping shape the future of the industry with syndicated products and presentations highlighting key insights into generations and categories of interest.
Phone +1 646-861-1601 or +1 347-497-1679
OvationMR
Jim Whaley, CEO
Our people deliver certainty in sampling! A top global online panel provider for surveys and online recruiting to the survey research community. OvationMR sampling technologies, combined with an experienced team of research practitioners, can build sampling frames and find feasibility for real respondents at the best value compared with any provider in the market place. We offer the highest quality: B2B online sample with the highest feasibility across a wide range of industry verticals; low-incidence and hard-to-reach audiences; teens/Millennials sample; ad tracking technology to track campaign exposure; and passive metering capabilities for tracking behavioral data. We are committed to our client's consistent ability to win in the market place with reliable data/products. We are committed to providing a model that offers consistent value and timely deliverables that meet or exceed expectations. Every project, be it sample only or if we are programming, hosting and translating into multiple languages, is handled with precision and confidence by someone that will work with you as a partner. You can contact us at any time and start your job right now. It’s just that simple.
Phone +1 212-653-8750
www.ovationmr.com
MSW-ARS Research
Art Klein, Managing Partner
Impacting Business Performance for over 50 years; Our research solutions are designed to evaluate and optimize campaigns/touch points from strategy development, to all stages of creative development, to in-market tracking. Our behaviorally based products are proven through independent audits to help marketers exceed objectives. MSW has developed empirical evidence of how communications work and can accurately connect short-term sales and long-term brand development to the performance of campaigns/touch points in the customer journey. Our process is embodied in a suite of products that guides our clients and covers consumer, brand, advertising and tracking research. We do this with world class solutions: proprietary survey techniques, facial coding, eye tracking, neuro measurement and media, planning and forecasting. We are high touch; we listen, design and deliver, with a customer experience second to none. Our pricing is more than competitive; we have operational efficiencies and a philosophy of delivering value. We offer global capabilities in both established and emerging markets. And we’re always innovating; awarded a U.S. Patent for our innovative Outlook® Media Planner.
Phone +1 516-394-6000
www.mswresearch.com
Language Insight
Stacey Harwood
Language Insight offers translation and language services designed specifically for market research. With a wealth of experience in qualitative and quantitative projects, we can offer: document translation (qualitative and quantitative), open-end translation, overlaying, link checking, transcription, interpreting and analysis. Language Insight has grown through excellent customer service, recommendations and high client retention. We have gained a reputation for providing quality and uncompromising service, which is reflected in our ISO 9001 (Quality Management), ISO 17100 (Translation Services) and ISO 27001 (Information Security) international accreditations. Our ethos is one of pride, motivation and client satisfaction. Simply going that extra mile is what our clients have come to trust and rely upon. Our business is driven around our quality systems and bespoke infrastructure, all designed towards the Market Research translation and language services, ensuring the security of all client data. We are also proud to be a winner of The Queen's Award For Enterprise For International Trade 2019. A direct result of our commitment to international trade, but above all, our values.
Phone +44-772-252333
www.languageinsight.com
Insight Strategy Group
Arikan Olguner, Insight Strategy Group President
Insight Strategy Group (ISG) is a leading consumer research and strategy agency that combines social science expertise with deep generational, life stage, gender and cultural understanding to decode consumer behavior, fuel brand growth and innovate products, services and content. ISG partners with clients on consumer deep dives, segmentations, brand positioning and tracking, customer experience, concept development and testing and related needs across the product and content development and marketing life cycle. ISG serves a broad array of lifestyle industries, including media and entertainment, food and beverage, retail, style, health and wellness, travel and leisure and technology. ISG and its sister companies MarketCast, Fizziology and Turnkey Intelligence are business units of MarketCast Group.
Phone +1 212-584-2323
www.marketcast.com/#isg
Insight Loft
Meredith Falvo, Facility Manager
Insight Loft is a brand new focus group facility that offers full-service focus group management, including facility rental and recruitment, in a flexible, modern space. We are located in Westchester County, one of the most diverse counties in the country. Our team offers the best in qualitative research with online/in-person focus groups and in-depth interviews, taste tests, CLTs, product placement, usability labs, eye-tracking, online bulletin boards and more. Our recruitment services include consumers, multicultural (in-language Spanish), moms, teens/children, B2B and medical.
Phone +1 914-214-2424
www.insightloft.com
FUEL
Tiffany Hays, CEO
Global Research for Ambitious Brands. FUEL empowers businesses to make bold decisions based on custom, targeted, strategic research acumen. Our front-to-back fieldwork spans the globe. Our unrivaled field directors mobilize our worldwide network to deliver dependable research that empowers your clients to make smart, forward-thinking, business-boosting decisions with clarity and confidence. We embrace complex challenges. Using our premiere global network of providers, we deliver superior access and an unparalleled experience.
Phone +1 201-356-9394
www.fuelyourworld.com
SurveyHealthcare
Jessica Florez, Marketing Manager
For over 15 years, SurveyHealthcare (SHC), formally SHC Universal, has been a leader in health care market research, specializing in online survey data collection services that include quantitative and qualitative health care research, panel recruitment, programming and fieldwork management. We work directly with market research agencies and consultancies to support pharmaceutical and medical device companies in making decisions that affect health outcomes. We do this by providing access to our global panel of 2 million+ HCPs including physicians, allied health care professionals, payors, patients, caregivers and key opinion leaders (KOLs) from the U.S., Canada and Europe. All of our HCP survey respondents are profiled and verified in order to provide you with the most qualified health care perspective. Leveraging customized solutions via our proprietary technology suite, we work collaboratively with our clients to address their unique, individual needs and achieve their data research goals. With a knowledgeable team of industry experts across our global locations, we pride ourselves on providing 24-hour, top-notch client coverage to deliver perfect data on time and within budget.
Phone +1 212-290-7642
www.surveyhealthcare.com
Horowitz Research
Adriana Waterston, SVP, Insights and Strategy
For over 30 years, Horowitz Research has been a leading provider of turnkey qualitative and quantitative research project management, analysis and consulting. Well-known for our proficiency conducting Hispanic and multicultural research, we provide cutting-edge perspective on America’s black, Latino, Asian, LGBTQ and disabled consumers, among others. We are pioneers in the study of the Transcultural Effect™ and its implications on total market strategies for the new general market. Let our staff of expert multicultural, multilingual moderators and ethnographers bring your consumer story to life through our innovative, proprietary techniques and “out of the box” approaches to traditional qualitative and quantitative research services. Clients turn to us for focus groups/online focus groups, Insights Gatherings™, in- or out-of-home ethnographies and videographies, IDIs/dyads/triads, interactive online communities, usability testing, product testing and programming testing in addition to our full suite of quantitative service offerings.
Phone +1 914-834-5999
www.horowitzresearch.com
Beta Research Corporation
Gail Disimile, Executive VP
Beta Research helps industry leaders in media, health care and consumer products get the information they need to connect more effectively with their desired markets. We use both cutting-edge technology and the full spectrum of established approaches to create custom research studies that support strategic business decisions. Beta Research is certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC).
Phone +1 516-935-3800 Ext. 222
www.betaresearch.com
Erdos & Morgan, Inc.
David March, Chief Revenue Officer
Erdos & Morgan is readily identified as a leader in business-to-business research, offering a broad range of services to corporate America, the media and advertising agencies. Studies include syndicated research such as opinion leaders, purchase influence in American business, and the worldwide professional investment community. Custom research utilizes all quantitative and qualitative methods, such as mail, telephone, online, focus group and others. Erdos & Morgan's parent company, Beta Research Corp., is certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC).