SPECIAL ADVERTISING SECTION
For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in Minneapolis/St. Paul, MN can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
Sivo Insights
Cindy Blackstock, Co-Founder, Chief Executive Officer
SIVO Insights is global consumer insights and strategy firm specializing in the drivers of human behavior. We partner with world-class brands to answer key questions that fuel business growth and innovation. Expect quality execution with strategic impact. Leveraging our consumer insights expertise, SIVO’s sister company, LINX Workforce Innovations, partners with world-class employers delivering employee insights to fuel employee engagement, retention and loyalty. Contact SIVO when you need customized research, agile solutions, cutting edge approaches, DIY tools, and thought leadership.
Phone +1 952-353-6435
www.sivoinsights.com
Cypher Language Services
Juan Lara, Managing Partner
Cypher Language Services is an immigrant-owned language service provider based in Philadelphia, Pennsylvania with an office in the Minneapolis - Saint Paul, Minnesota metropolitan area. Cypher has the capacity to secure linguists in over 150 languages and dialects. Our translation services know no boundaries. Our agency works across industries including marketing research, healthcare, legal services and with local and national non-profits. Whether your project is large or small, we guarantee the highest standards of excellence and quality. Our certified translators are based nationally and internationally, and each language professional has an industry focus. Market research surveys and pharmaceutical documents, for instance, require distinct expertise and varying technical jargon — we consider these differences when selecting a translator for your project. We uphold quality by ensuring that every project – no matter the size or scope – is translated by a certified translator and edited by a separate linguist to ensure the highest quality product. Getting a translation or transcription quote is simple, and our fees are competitive.
Phone +1 844-729-7437
www.cypherlanguages.com
BestMark
Dana Stetzer, CEO
We all love, remember — and reward — great service. Like when a barista remembers your name, a cashier enrolls you in a perks program or a server suggests your favorite dessert. The opposite is also true. So do your part to improve the customer experience, with mystery shopping, exit interviewing, compliance auditing, customer satisfaction study, surveying and internal evaluation services from BestMark. We'll help you develop a program to view your products, services, pricing and brand from a variety of perspectives. You’ll have a system in place to capture, measure and analyze the data so you can see exactly how to improve business offerings, employee training and compliance, customer loyalty and — ultimately — your bottom line. Since 1986, BestMark has been helping businesses large and small improve employee and customer experiences, and their reputations, to drive repeat business, loyalty and increased sales while turning customers into champions of their brands. Learn more at BestMark.com.
Phone +1 800-51-GUEST (514-8378)
www.bestmark.com
Ascendancy Research - Your Inner Circle Partner
LynMarie Winninger, President
Whether you are looking for qual online, on-site, in-survey or in-field, Ascendancy Research keeps growing in ratings and service! In the last Impulse Survey Guide, Minneapolis rated us 92 and above, the highest rated in Minnesota and 10th in the United States (based on Facilities with 40 plus ratings). Because of our rigorous growth these past five years we continue to enhance our A-rated space! We are only 20 minutes from the airport, four miles from downtown and next to the new West End, a unique venue with great restaurants, new hotels, theaters and upscale shopping. Our custom environment facility can be adapted to your unique needs or we will successfully recruit to your selected location. We offer three complete suites, including a super room for taste tests, mock juries and usability studies. Our focus rooms will accommodate custom-designed, intimate one-on-one settings to 40+ respondents in a theater setting. You will enjoy roomy café seating, viewing rooms for 14+ attendees and state-of-the-art technologies along with delightful amenities. As always we offer free DVD and digital audio recording along with 12 months of digital archiving of your project. Most importantly, our superior service and stunning facilities are second only to our National and Regional Recruiting. Our in-house recruiting is spearheaded by PRC accredited management and a long-term professional interviewing staff. Quality monitoring and auditing is standard on each project! From your first call to us to our goodbye at the door, Ascendancy Research looks forward to exceeding your expectations!
Phone +1 952-544-6334
www.ascendresearch.com
Leede Research
Deborah Seim, Vice President
Leede Research has a facility with a state-of-the-art usability lab and focus group room. We provide customized quantitative and qualitative market research, including data analysis, reporting and statistical modeling. We also conduct nationwide research with comprehensive project management. Our firm specializes in ethnographic research, web and mobile usability testing and research with children. We also have expertise in health care, medical device and financial industries. All projects are custom-designed to meet specific client objectives.
Phone +1 612-314-4402
www.leedemn.com
Eurofins Sensory, Consumer and Product Research
Joyce Lizzi, Sr. Director Consumer & Sensory Research
We provide consumer and sensory research and consulting services to guide the development of products consumers love. Our integrated research approach optimizes the three essential aspects of successful products: consumer needs, concept positioning and product design. Services include: discovery of idea drivers through early and agile concept and prototype exploration. Product optimization through consumer guidance and trained panel evaluation. Strategic and competitive insights through Product Landscape™ studies. Validation of launch readiness through national confirmation testing. We execute IHUTs and CLTs locally, nationally and internationally. Our facilities in Minneapolis and San Francisco feature state-of-the-art commercial kitchens, focus groups and large, flexible CLT rooms.
Phone +1 763-553-7787
www.foodperspectives.com
Motivo consulting – division of Strategic Directions Group, Inc.
Doran Levy, Ph.D., Executive Vice President
Specializing in psychographic segmentation, our company is both minority – and woman-owned. We have decades of experience working with over two dozen major U.S. clients. Besides large sample custom studies, we also create non-projectable segmentation strategies from focus groups. Clients can also benefit from our existing proprietary segmentation strategies on travel, finance, health, food and car purchase, thus creating a sophisticated survey at a vastly reduced cost. We’ve developed an online e-health questionnaire, the Morgan-Levy Health Cube, measuring the attitudes toward health of U.S. persons on seven dimensions. This program, based on three separate attitudinal health segmentations, was created during our 25-year series of studies accumulating a database of over 25,000 persons.
Phone +1 651-228-7250 or +1 612-928-5734
www.motivoconsulting.com
QualCore.com Inc.
Jeff Walkowski, President
Seasoned qualitative research consultant. Enjoys all qual research methods: in-person, phone and online. Is equally adept at IDIs, small groups, and full groups. Offers creative yet practical research designs and flexible reporting options. Is a pioneer and recognized expert in the use of online qualitative methods. Trains traditional moderators to adapt their skills to the online environment (www.onlinemoderator.com). Current member QRCA, Insights Association (PRC certified) and AMA.
Phone +1 612-377-3439
www.qualcore.com
Orman Guidance, Inc.
Rosemary Sundin, President
Orman Guidance offers marketing research solutions that resolve business issues by investigating B2B and B2C attitudes and behaviors. Minneapolis-based since 1975, our work encompasses global clients and target audiences. Clients consult us for feasibility, recruiting, project management, research design, moderating and analysis. Orman Guidance combines the rigor of best practices with flexible online and mobile platforms. With over 12,000 studies in its archives, Orman is renowned for creativity, dedication and insights. We welcome the opportunity to put our diligence to work for you.
Phone +1 952-831-4911 or +1 612-309-9762
www.ormanguidance.com
Deft Research, LLC.
Richard Hamer, Principal
Deft Research is the healthcare insurance industry’s trusted source for relevant market and consumer information. We are committed to helping our clients identify opportunities for innovation and better service and communicate with their members. Our research and guidance supports the nation’s top health care brands in making more confident business plans and decisions. We offer both innovative custom solutions and industry leading syndicated services.
Phone +1 612-436-8310
www.deftresearch.com
Readex Research
Steve Blom, Director, Sales & Marketing
Readex Research is a full-service research company that offers support for mail, online and mixed-mode surveys. We specialize in association and publication research but our clients also include other agencies seeking support for their survey efforts. At Readex we take strides to ensure we have the best technologies in place to keep our clients and survey participants protected and their data confidential. For over 70 years we have maintained the highest standards in providing intelligence that is current, accurate and comprehensive. Let us assist you with your research needs.
Phone +1 651-439-1554 or +1 800-873-2339
www.readexresearch.com
Millennium Research, Inc.
Jan Johnson, President
Millennium talks with farmers and consumers every day. Using its proprietary Empathic Method™ Millennium Research isolates what’s most important to customers so companies know where to focus their efforts when creating products and services. The result? Deeper insights, more meaningful marketing messages and faster sales growth – from inception to maturity. By using Millennium, clients regularly exceed forecasts, fortify brand loyalty and drive superior sales results. Clients return time and again for our unique and knowledgeable analysis, actionable recommendations and outstanding service.
Phone +1 612-724-8687
Graff Group
Carol Graff, Insight Anthologist
We deliver on your most challenging B2B recruiting assignments for qualitative telephone interviews. 25+ years securing C-suite executives, VPs, directors/senior managers, SMEs, MDs and clinicians. Industry expertise: healthcare, manufacturing, financial and insurance (brokers). We open doors other recruiters/researchers only dream of entering. We don’t recruit off a tired, overused list of “has been” respondents. We customize a strategy to pinpoint the targeted professionals you need to participate in your research efforts. Only our company principals recruit/conduct telephone interviews.
Phone +1 952-829-4640
www.graffgroup.com
Midwest Inquiry, LLC
Jill Wilkinson, Director
Midwest Inquiry is a comprehensive facility for your qualitative and quantitative marketing research needs. Our research group specializes in customer satisfaction, medical marketing and consumer research. Midwest Inquiry offers recruiting services, online focus groups, concept testing, home use tests, mall interviewing, mystery shopping, one-on-one (depth) interviewing, usability tests and mobile surveys, in addition to traditional data collections. Our medical doctor database is extensive across multiple medical specialties. We promise you the best reliable data to help you make the best decisions. Please contact us for your consumer or medical research needs. We look forward to talking with you about Midwest Inquiry and what we can offer you.
Phone +1 651-644-3150
Line of Sight Group
Steve Schulz, President
Line of Sight Group helps business leaders navigate complex business environments and make confident strategic decisions in order to take strategic actions that enable them to focus, grow and protect their organizations. The outcome is unique and better value for their customers than the competition. We do that by providing intelligence, analytics, insight and guidance about their external environment - customers, competition and industry context – to inform and support strategic decisions and align their internal environment – resources, assets and capabilities - to the realities of the industry and market. Capabilities include secondary research, in-depth interviewing, and strategic and competitive analysis.
Phone +1 888-723-6188
Information Specialists Group, Inc. (ISG)
Bob McGarry, President
Information. Insight. Advantage. The ISG philosophy is simple - who we are and who we can become is defined by the level of success we help our clients achieve. We offer full-service quantitative and qualitative capabilities and extensive experience across industries for B2B, B2C, public-sector and non-profit clients. We’re continually building on our turnkey infrastructure with resources such as our full-time call center, state-of-the-art data collection facility and opt-in research panels - allowing us to provide a level of project efficiency and quality control that other firms just can’t match.
Phone +1
952-941-1600 or +1 800-279-5314
SERVICE 800, Inc.
Jean Mork Bredeson
For 30 years, SERVICE 800 has been following up with your customers shortly after their service experience or with your key clients as a regular “touch base”. Low cost, 60% response rates and fast, SERVICE 800 has been delivering powerful customer insight in 30 languages every day.
Phone +1 952-475-3747 or +1 800-475-3747
ADAPT, Inc.
Dave Koch, Vice President
Services include: comment coding (in over 30 languages); coding mobile media (photos, videos and recorded audio); text analysis; mail-to-web and mail survey printing and mailing; inbound mail management; scanning; verbatim keying and editing (in over 30 languages); transcription (traditional and personal interview Excel summaries). We have extensive experience in health care, consumer and employee research. ADAPT is SSAE16 SOC2 Security Certified and HIPAA compliant.
Phone +1 888-52-ADAPT
L&E Research
Lisa McGary, Client Relationship Manager
L&E's Minneapolis facility offers a first-class experience in the larger of the Twin Cities. From the facility space to L&E's stellar recruiting services, you can be sure your project will be a success. The facility is conveniently located only 15 minutes away from the Minneapolis-St. Paul International Airport (MSP). L&E Minneapolis offers three focus group suites, Boundary Waters, Lake Superior and Minnesota Sports Suite, all with viewing rooms and lounges conceived for client comfort and modular tables enabling custom configurations. The facility is also equipped with the latest technology for videoconferencing, video streaming and digital recording including FocusVision and L&E Video Streaming.
Phone +1 877-344-1574
www.leresearch.com
Fieldwork Minneapolis
Denice Duncan-Foldery, President
Fieldwork Minneapolis is a product of our clients’ requests coupled with decades of Fieldwork experience. Our five generous conference and viewing rooms will accommodate multiple set-ups and group sizes. Our brand new viewable test kitchen is the only one of its kind in the area. Fieldwork Minneapolis is located in the heart of shopping bliss; we are five miles from the Mall of America, three blocks from the Galleria shops and five blocks from Southdale Mall. Quality accommodations and dining are also within walking distance, but it’s the excellent recruiting and service that keep clients coming back.