SPECIAL ADVERTISING SECTION
For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in Los Angles, CA can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
Ready to Launch Research
Jenny Karubian, CEO
Ready to Launch Research is a Los Angeles based full service research firm specializing in ethnography, focus groups, and surveys. We were founded with a vision of bringing together age-old anthropological frameworks with cutting edge digital research tools. Ready to Launch Research designs and moderates online communities, bulletin boards and chat focus groups. Using a variety of webcam platforms, moderators are conversant in online focus groups and IDIs. Ready to Launch moderators conduct research with a wide variety of populations: consumers, patients, physicians, voters and stakeholders. We conduct studies that range from consumer goods to tourism, user experience (UX), healthcare, pharmaceutical, media, television, advertising, beauty, technology, leisure, banking, politics, smart home technology, infant care and non-profit organizations. Ready to Launch Research offers full service research solutions for U.S. and international clients.
Phone +1 818-741-1281
www.readytolaunchresearch.com
Jackson Adept Research - Beverly Hills
Angela Lorinchak, President
Jackson Adept Beverly Hills offers six architecturally-designed focus group suites, including a multipurpose room for CLT, jury studies, PA testing, etc. Specialties include hands-on project management, local recruiting, a phenomenal database and the city's most state-of-the-art facilities. Recruiting subspecialties include all entertainment mediums, B2B, high-tech, medical, legal/jury, automotive, consumer packaged goods and child/adolescent research. Jackson Adept has adapted its research process with technologically available tools and advancements including videostreaming, permanently installed dial/polling interactive systems, moderator-to-backroom communication devices and Internet usability study interactive testing equipment. Jackson Adept's superlative customer service and commitment have made it a Los Angeles favorite since 1980.
Phone +1 310-279-4600
www.adeptresearch.com
Kelton Global
Kelton Global is an insights and strategy company that helps businesses grow and thrive. We integrate a broad suite of research capabilities with strategic marketing services covering brand development, innovation, and communications. Kelton’s diverse team fuses insights into smart solutions for the world’s biggest, most well-loved brands – from Fortune 500 companies to disruptive startups. For more information, please visit www.keltonglobal.com.
Phone +1 310-479-4040 or +1 888-8KELTON
www.keltonglobal.com
J-S Martin Transcription Resources
Jay Martin, Owner
Since 1995, JS Martin Transcription Resources has provided a full range of transcription services (including translation) to the qualitative market research industry for focus groups and in-depth interviews. Clients include independent moderators, ad agencies, consultants and all sizes of market research firms nationally and internationally. Experience has encompassed a vast range with particular strength in areas such as health care, automotive, consumer products, public policy, etc. We recently received approval from the GSA to provide service to government agencies after undergoing a stringent vetting process. As a result, we have invested in our in-house infrastructure by adding increased privacy and security when sending or receiving your media files and documents. For clients who require a more stringent security protocol for protecting their intellectual property, we now offer Federal Government level security upgraded standards. This includes Secure File Transport Protocol with FIPS-2 encryption for both sending and receiving media files and documents. We are able to work with all recording media formats to produce transcripts of the highest quality with total confidentiality. Rapid turnaround on all projects, inclusive of those emanating from multiple locations, is always available, as is the necessary technical support to ensure a successful outcome. We are there for you 365 days a year.
Phone +1 818-691-0177
www.jsmartintranscription.com
Interviewing Service of America, LLC - HQ
Michael Halberstam, Chairman
Founded in 1982, Interviewing Service of America (ISA) is one of the largest U.S.-based market research companies. Their diverse portfolio of products and services includes telephone, online, and face-to-face data collection, telephone and online survey programming, IVR, data processing, Insight Community Platform and online sampling. The four divisions of ISA make up the ISA Family of Companies. These divisions include Q-insights (specializing in qualitative work and car clinics), SoapBoxSample (ISA’s online sample, passive metering and apps division), and icanmakeitbetter (offering an integrated Insight Community Platform). The company is a pioneer in multicultural research, having conducted projects in 67 languages to date, and is one of the very first companies to offer in-language interviewing domestically and worldwide. ISA conducts more than 1,500 projects annually, serving AMA Gold Top 50 Market Research firms, Fortune 1000 companies, and research organizations worldwide. ISA’s clients benefit from access to decades of experience, unequaled expertise, and technology to deliver data with speed and pinpoint accuracy.
Phone +1 818-989-1044
www.isacorp.com
Innovate
George Llorens
InnovateMR is a fiercely independent sampling company that delivers faster answers from business and consumer audiences. Industry pioneers, Innovate helps market research agencies worldwide answer business questions and uncover insights with online and mobile survey responses. We find ways for quicker turnarounds and sourcing the hard-to-reach audiences. Our panel quality builds trust and confidence with our clients. Our speed in launching projects and sampling platform efficiency translates into lower costs and quicker decision-making. For more information, please visit www.innovatemr.com.
Phone +1 818-584-2090
www.innovatemr.com
Wyckoff Partners
Phil Wyckoff, Chief Insight/Strategy Officer
Wyckoff Partners is a Los Angeles-based global qualitative research consultancy with a strong track record of uncovering insights that create impactful marketing strategies for its clients. We design and execute world-class research that is laser-focused on addressing critical business issues while building deep relationships with our clients’ cross-functional teams. We are passionate about innovation and brand communications, with particular interest in semiotics and its commercial applications to drive competitive advantage. In addition to strong moderating, we stand apart in our ability to deliver memorable, story-driven, visually engaging analyses that are highly strategic and action-oriented. With our global reach, we have conducted qualitative research studies in the United States, Canada, France, Germany, Poland, Romania, Spain, United Kingdom, China and Japan.
Phone +1 310-844-7728
www.wyckoffpartners.com
Spotlight Research
Artur Serardaryan, Managing Partner
Spotlight Market Research takes a different approach to honest data collection. Our community of participants include some of most unique nationwide members. Our expert team focuses on continuously expanding our community to ensure we have them ready for your specific project. Our community is not just an ordinary database and we don't treat it like one! We focus on many non-traditional recruitment methods in-order to help find "that specific respondent". Some of these methods include: guerrilla style/location intercept (street recruit), social media and specific industry networking, enthusiast/hobby exploration, word-of-mouth and social networking, specialized databases/resources for high net worth, and industry expert networking. We cover a wide variety of research topics/methodologies across many different industries such as focus groups, in-depth-Interviews, industry expert interviews, fieldwork management, video diaries, video drive study’s, mall intercepts, on-site interviews, taste tests, in-home usage tests, automotive and full service clinic coordination, high-net worth/luxury segments, nationwide quantitative intercepts, ethnographies, and online communities.
Phone +1 800-217-5660
www.spotlightmarketresearch.com
Alternate Routes, Inc.
Mike Zarneke, Partner
Alternate Routes is a research and strategy company that does not think like a traditional research firm. We view research as a means to an end. We think like marketers to understand your challenge and then develop the right kind of research to gather the insight needed to solve it. We begin by asking questions and then work backwards from there. By starting with where we need to end up, we ensure that the research is meaningful and actionable. We won't distract you with methodologies that sound interesting but don't actually address the questions at hand. And we don't believe research should tell you the answer – it should help you make the decision. Informed by insights, we work with you to identify potential pathways and help you navigate to solutions. Opened in 2000, Alternate Routes was founded by marketers with agency and company experience. They are research and strategy specialists who understand business, brands and people. Their broad range of category experience gives them a unique perspective. They look at things differently and find new ways to approach and solve challenges. Don’t take the well-traveled path. Choose Alternate Routes instead.
Phone +1 310-333-0800
www.alt-routes.com
LRW
Trish Smyth
LRW is a leading insights and data analytics company that translates deep human understanding and sophisticated data analytics into extraordinary business success for its clients. Ranked the #1 Most Innovative Insights Firm and the #1 Global Strategic Consultancy, LRW leverages its industry-leading marketing and data science team and Pragmatic Brain Science Institute® to advise top global brands on strategy, branding, communications, innovation, product development and customer experiences. LRW works with clients across a wide range of industries including entertainment, pharmaceutical, technology, consumer packaged goods, health care, retail, food service, financial and business services, automotive and many more. LRW consults on a range of business issues including strategy, segmentation, branding, communications, new products and customer experience. Learn more at LRWonline.com.
Phone +1 310-553-0550
www.lrwonline.com
StrateSci Inc.
Rob Kaiser, President
StrateSci provides you and your clients with advanced analytical capabilities. With 15 years in business, our team knows the right statistical techniques or machine learning tools you need. If we can't find the perfect analytical technique for you, we'll custom design one for you. The StrateSci team has direct experience in executive level business decision-making, along with extensive knowledge and training in statistical methodology and techniques, plus a psychological understanding of consumer behavior. Our expertise include: conjoint and choice modeling, segmentation, price modeling, data mining, behavioral and survey integration, advanced max-diff analysis, TURF analysis, hierarchical modeling, bayesian networks, text analytics and all varieties of multivariate statistical analysis.
Phone +1 562-694-8957
www.stratesci.com
Jackson Adept Research Encino/Los Angeles
Angela Lorinchak, President
Jackson Adept Encino offers four architecturally-designed focus group suites with adjacent client viewing. Specialties include hands-on project management, local recruiting, a phenomenal database and the city's most state-of-the-art facilities. Recruiting subspecialties include all entertainment mediums, B2B, high-tech, medical, legal/jury, automotive, consumer packaged goods and child/adolescent research. Jackson Adept has adapted its research process with technologically available tools and advancements including videostreaming, permanently installed dial/polling interactive systems, moderator-to-backroom communication devices and Internet usability study interactive testing equipment. Jackson Adept's superlative customer service and commitment have made it a Los Angeles favorite since 1980.
Phone +1 310-279-4600 or +1 818-325-3200
Frieden Qualitative Services
Gary Frieden, Ph.D., Principal
Experience insightful focus groups (both in-person and via webcam) from a style I’ve developed over 20 years! With a Ph.D. in psychology, I uncover underlying motivational reactions and get deeper, actionable information for you. Respondents and clients enjoy my high-energy sessions, creating involvement. Specialties: packaged goods, advertising, new concept development, positioning. Medical, seniors, general consumers, websites, banking, wireless, automotive, beverages, fast food, customer service and more. I’ve been the invited speaker at many qualitative conferences. QRCA and MRA/Insights member and PRC certified, presenting my unique approach to focus group moderating. Benefit from our collaboration!
Phone +1 818-789-6894
www.garyfrieden.com
FUEL CYCLE
Fuel Cycle is the leading market research cloud that combines both qualitative and quantitative data to power real-time business decisions. Through online communities, product exchanges, panels, and more, Fuel Cycle offers the only all-in-one market research platform for brands to connect to their customers. With Fuel Cycle, organizations can quickly act upon reliable data to help predict the future of their industry and stay one step ahead of the competition. Headquartered in Los Angeles, Fuel Cycle powers the world's most customer-centric brands including Google, Hulu, Church & Dwight, Viacom, AIG and more. Its partners include Salesforce, Marketo, SurveyGizmo, Voxpopme and many others across the MR ecosystem. For more information, visit fuelcycle.com
Phone +1 323-556-5400
www.fuelcycle.com
Welcome Research
Ed Preuss, VP of Operations
Welcome Research is a premier market research solution that provides at-scale access to the largest Spanish-speaking panel in the United States. We are a consistent source for Hispanic sample across acculturation levels. While this panelist has traditionally been hard to reach and retain, Welcome Research utilizes a unique combination of in-person and online recruitment alongside its proprietary mobile technology and community platform, SABEResPODER (SEP). The SEP brand reaches over 9 million unique Hispanic consumers annually across 50 U.S. markets. Welcome Research and SEP are both entities of URWelcome Technologies – a company at the cross-section of technology and immigration, building branded platforms, products and services for immigrant groups and ethnic communities across the U.S.
Phone +1 310-826-3900
www.welcomeresearch.com
Uwins Research Group
Jackie Uwins, Founder
At Uwins Research Group, our passion is connecting with people to uncover meaningful insights for brands. We moderate, design and seamlessly execute qualitative research studies. By using researchers with empathy and curiosity, we create human connections to reveal the underlying reasons behind behaviors. Since the deepest insights often come from combining approaches, we utilize a variety of in-person, ethnographic and online methods. However, we believe research is only valuable if it leads to action. We pride ourselves on highlighting the implications for your brand, with memorable and insightful deliverables. Our experience spans a broad range of categories, including fashion, retail, CPG, food service, home, automotive and entertainment.
Phone +1 818-261-5016
Storybrand Consulting
Tom Neveril, Consultant
Former ad agency brand strategist Tom Neveril launched Storybrand Consulting in 2001, to help more companies grow with actionable, inspiring insights. Working on a project basis or retainer, Storybrand Consulting functions as an extension of the client team. Every project is approached with fresh eyes, without the biases created by "black boxes" or high overhead. Reports and presentations are written to engage clients, often with compelling video or podcast elements that fit within the client culture. Extensive experience with focus groups, IDI’s and ethnography. Tom has been published in Advertising Age, Quirks and elsewhere, and presented to the MRA, QRCA and other groups.
Phone +1 310-748-9131
www.storybrandconsulting.com
Davis Research, LLC
Bill Davis, President
Breadth of Services + “Advice, Handholding, and Expertise.” Founded in 1970, Davis Research has collected millions and millions of opinions over the years, with our deepest industry focus in automotive, financial services, public opinion, and utilities. We support phone, mail, and web surveys, allowing us to review project objectives to suggest the best approach. Our 150 station, US-only CATI call center provides multilingual phone and web interviewing utilizing both Survox and Unicom Intelligence software. Focus groups can be full service or facility only. We hold a GSA contract for category 541-4A - Market Research and Analysis (NAICS 541910) and are approved HCAHPS telephone vendors. We intensely focus on privacy and data security and are approved for projects with both the DoD and VA.
Phone +1 818-591-2408
www.davisresearch.com
DSG Associates
Jennifer Mason
DSG Associates is the real deal - where expertise is an added value, not an added expense. Helping clients enhance the value they deliver and receive for over 30 years, DSG is the A-team of the field service world. DSG clients are experts in their own businesses so DSG works to meet their needs without diluting quality by oversimplifying specs or inflating costs with services they don’t want or need. With a stellar client list, including many well-known national and international brands as well as sophisticated and ambitious smaller companies, DSG is a leader in all types of mystery shopping, intercept interviews and specialty field services for a broad range of consumer businesses, manufacturers, agencies and associations in the U.S., Canada and Puerto Rico. Contact us today.
Phone +1 818-966-3950 or +1 800-462-8765 x182
www.dsgai.com
SoapBoxSample
Jacqueline Rosales, Chief of Operations
You Don't Know What You Don't Know. Brands need insights that lead to great ideas. SoapBoxSample helps you turn your business questions into actionable insights. Our team of super likable humans, combines decades of research experience with a nimble, and disruptive startup mindset. We believe in making your life easier, saying no even when you don’t want to hear it, and giving you a research experience that improves your business’ bottom line. Offering a FRESH blend of research and technology, our suite of services includes; Community Insight Platform (icmib), mobile and app-based research, CANNApinion poll (bi-monthly survey of cannabis consumers), online data collection and full-service design and analytics.