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Qualitative research is a vital part of any marketing research and insight initiative. If you are looking to gain targeted, in-depth insight from consumers, a focus group may be the route you choose to take. Focus groups can provide critical insights, giving you the ability to uncover deep-seated emotions and beliefs.
Whether you are gaining consumer insight for a product or service, or developing strategies to grow your business, the following companies located in and around New York City, NY can provide the necessary channels to reach relevant audiences and conduct quality focus groups.
In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
RRU Research - Fusion Focus
RRU Research/Fusion Focus was established in 1975 and has long held a reputation as one of the industry's qualitative recruiting powerhouses. We are professionally staffed with highly experienced project managers and recruiters. Fusion Focus is our four-room, state-of-the-art and fully renovated research facility located on Park Ave South in midtown Manhattan. Our extensive respondent database and professional screening expertise can accommodate any specifications.
Phone +1 212-889-4777 or +1 718-222-5600
Schlesinger Group New York City
AJ Shaw, SVP, Client Solutions
A leading data collection and research services company with 24 high-specification focus group facilities across the U.S. and Europe and a Global Solutions team providing a worldwide reach. We deliver high-quality, intelligent recruitment for consumer, heath care and B2B markets for any methodology: QUAL; focus groups; IDIs; online focus groups; telephone interviews; online communities; ethnographic research; usability labs; neuroscience labs. HYBRID: We seamlessly combine online surveys or online qual with traditional methods. Technology: The Wall by Schlesinger, HD recording and FV360 LIVE.
Phone +1 212-730-6400
Open House Lofts New York
Teddy Liouliakis, Partner
Founded in 1999, Open House Lofts are creative spaces customized to host focus groups, one-on-one interviews and ideation sessions. They are the brainchild of a researcher and moderator who had become disillusioned with lab-like focus group facilities and traditional recruiting. As researchers first, Open House was born out of a need to facilitate research in a better way and in an environment more conducive to inspiring real consumer insights. Clients and respondents enjoy a uniquely refined boutique experience but with all the standard services of a traditional focus group facility. High-quality recruiting is also a key part of the full-service offering. Open House has spaces in New York, Los Angeles and Chicago.
Phone +1 212-473-6000
Fieldwork New York City
Becky Harrison, President
Located in the heart of NYC and just steps away from Penn Station, Times Square, Madison Square Garden and Bryant Park, Fieldwork New York offers the recruiting and resources to help you take full advantage of the Metro New York market. Our recently remodeled facility boasts three conference suites with the capacity to seat up to 50 respondents and can accommodate any methodology or setup. In addition, Fieldwork NYC offers a large creative space, with floor to ceiling windows – the ideal solution if a viewing room is not needed. Rooms include HD recording and streaming options.
Phone +1 201-585-8200
Research America Inc – Totowa
Nicole Tsimpedes, Client Relations
RAI Totowa is a state-of-the-art CLT and product test facility, perfect for large scale studies as well as more intimate research engagements. Serving the NYC and N.J. markets, RAI Totowa offers a full test kitchen with customizable setup and adjoining prep space; multiple testing rooms, each with adjoining client viewing lounges; and dedicated spaces for focus groups, IDIs and triads. Separate respondent entrance, exit and lounge ensure complete confidentiality. In-house recruiting, translating and live streaming services are also available. RAI Totowa is part of the Research America family of 14 locations across the country, making RAI an ideal choice for multi-market studies. From consulting and analytics to field and facility, RAI truly does it all.
Phone +1 973-686-1300
The Focus Room
Andrew Junggren
The Focus Room East, a New York City boutique studio, has been a top Manhattan-based qualitative facility for 30 years. Designed to optimize your research, our studio features state-of-the-art technology, three modern suites, flexible layouts, stylish furnishings and an expert management team. The Focus Room collaborates with our clients to execute consumer, including targeting some of New York’s most difficult to recruit luxury and low incidence consumers, business-to-business and health care qualitative research projects. As an industry pioneer, the Focus Room offers unique insight into the intricacies of the New York market, providing expert knowledge to satisfy clients’ research objectives and exceed expectations.
Phone +1 212-935-6820
Advanced Focus – The Facility, Westchester
Todd Biederman, CEO
Advanced Focus Westchester (formerly Marketview Westchester) is conveniently located just outside of Manhattan and accessible by multiple airports, train and major highways. Our two spacious suites (renovated in 2017) can be configured for IDIs all the way up to groups of 35 (or anything in between). Our in-house recruiting enables us to reach the unique and specialized audience that Westchester has to offer. In addition to our regional recruiting we also recruit nationwide and offer field management services. Visit our other traditional facilities in NYC and Danbury CT or our non-traditional Loft space also located in NYC.
Phone +1 914-631-0796
Advanced Focus – The Facility, NYC
Todd Biederman, Founder and CEO
Advanced focus is a full-service marketing research company that was built on relationships and innovation. Our "state of the art" facility is centrally located in Midtown Manhattan; each of our four suites are designed to maximize the creative process and include embedded technology and highly dedicated staff. The largest room can seat 50 respondents or can be configured for a multitude of research needs. In addition to our regional recruiting services (all conducted and managed in-house) we also recruit nationwide and offer field management services. Also visit our traditional facilities in Westchester, and Danbury CT or our non-traditional Loft space in NYC.
Phone +1 212-217-2000
Focus Pointe Global - New York
Julie Ali, Facility Director
Focus Pointe Global is proud to now be a part of Schlesinger Group. FPG is an industry leader for qualitative and quantitative marketing research data collection services, including focus groups, taste tests, jury studies, product placements, webcam interviews, online communities, video capture, and mobile and app-based research. FPG has locations nationwide including Atlanta, Boston; Chicago; Chicago-Oakbrook; Columbus; Dallas; Kansas City; Los Angeles; Minneapolis; New York; Philadelphia; Phoenix; St. Louis; San Francisco; and Teaneck, N.J.
Phone +1 212-682-0220 or +1 888-873-6287
SIS International Research, Inc.
SIS's Manhattan focus group facility provides cost-effective rentals, state-of-the-art amenities, high-quality and flexible client servicing in New York City. Our qualitative methodologies include focus groups, in-depth interviews, tele-depths, shop-alongs, online diaries, usability testing and ethnography. Other facility services include moderation, recruitment, translation and reporting. SIS offers vast nationwide qualitative capabilities, resources and databases. Our expertise includes 50+ industries, including consumer, B2B, medical, automotive, education, multicultural and low-incidence.
Phone +1 212-505-6805
Reckner Facilities: Westchester
Peter Grubb, Executive Director
The region's premier product testing facility – 20 miles northeast of Manhattan! New facility with 12 sink booths, 23 product testing booths, commercial test kitchen, focus group room, multi-purpose room and spacious client lounge. State-of-the-art product testing booths include touch computers with camera, mic and speakers; overhead and sconce lighting; color masking; large serving doors to product prep area; all washable surfaces; and programmable HVAC system.
Phone +1 914-696-5150 or +1 215-822-6220
C&C Market Research (West Nyack)
C&C Market Research, an industry leader for over 25 years, is the complete answer to all of your market research needs. Our highly trained data collection specialists and beautifully designed field locations, combined with our state of the art programming and data transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, we are the largest privately owned and operated market research company in the U.S. C&C has remained a leader in today’s marketplace through hard work, ingenuity, and a dedication to quality that is second to none.
Phone +1 479-785-5637 or +1 877-530-9688
C&C Market Research (Bronx)
C&C Market Research, an industry leader for over 25 years, is the complete answer to all of your market research needs. Our highly trained data collection specialists and beautifully designed field locations, combined with our state of the art programming and data transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, we are the largest privately owned and operated market research company in the U.S. C&C has remained a leader in today’s marketplace through hard work, ingenuity, and a dedication to quality that is second to none.
Phone +1 479-785-5637 or +1 877-530-9688
C&C Market Research (Hicksville)
C&C Market Research, an industry leader for over 25 years, is the complete answer to all of your market research needs. Our highly trained data collection specialists and beautifully designed field locations, combined with our state of the art programming and data transmission capabilities, will ensure your next project is a success. With data collection locations nationwide, we are the largest privately owned and operated market research company in the U.S. C&C has remained a leader in today’s marketplace through hard work, ingenuity, and a dedication to quality that is second to none.
Phone +1 479-785-5637 or +1 877-530-9688
Plaza Research - New York
Bethany Farms, Director
The nation’s premier network of focus group facilities! Plaza Research offers multi-city project coordination in 14 locations with an extensive nationwide database. One experienced project manager will be your sole contact for the duration of your project at any of our markets. Our focus group suites are designed with tiered seating, volume controls, private phone booths and client-viewable test kitchens. We provide complimentary high-speed Internet access in all client suites, conference rooms and lounges. We offer FocusVision, Streamline and Viewpoint. Fully Renovated in 2018. If using a GPS to locate this office, please input 2 East Century Road instead of 120 Route 17 North. There is a large “120” on our building.
Phone +1 201-265-7500 or +1 800-654-8002 x11
Optima Research Group
Scott Sycoff, CEO
Top Rated Facility on Long Island. Our team of in-house recruitment professionals has the resources and expertise to quickly assemble excellent, qualified Focus Groups. Project Managers with over 25 years’ experience each. From recruitment to results, our focus is making the entire process easy and effective, on both sides of the mirror. Facility includes: tiered-viewing room overlooking focus group room arranged to give you (up to 13 others) a view of all participants. Plus a client lounge that can hold an additional 10 viewers that can watch the groups via closed circuit TV.
Phone +1 516-755-7640 x1002
Insight Loft
Insight Loft is a brand new focus group facility that offers full-service focus group management, including facility rental and recruitment, in a flexible, modern space. We are located in Westchester County, one of the most diverse counties in the country. Our team offers the best in qualitative research with online/in-person focus groups and in-depth interviews, taste tests, CLTs, product placement, usability labs, eye tracking, online bulletin boards and more. Our recruitment services include consumers, multicultural (in-language Spanish), moms, teens/children, B2B and medical.
Phone +1 914-214-2424
Beta Research Corporation
Gail Disimile, Executive VP
For nearly 50 years, Beta Research has been helping their clients make strategic choices. Located less than 30 miles east of New York City and easily accessible from all major airports, Beta Research operates Long Island's premier state-of-the-art focus group facility. The facility features three-tiered stadium seating in the viewing room, an adjacent client lounge, the largest continuous two-way mirror commercially available and free parking. Beta Research also provides professionally trained and seasoned moderators with decades of experience in all facets of qualitative research..
Phone +1 516-935-3800 Ext. 222
Advanced Focus - The Loft
Todd Biederman, CEO
The Loft is a cool, hip, alternative location designed to enhance the creative process. The respondent studio offers both a living room set-up and a conference table simultaneously allowing you to move back and forth between the two areas without the need to reconfigure the room. For viewers, in place of the mirror and dark viewing room we offer a bright, open and airy room with windows that look out on the impressive NYC skyline. On top of all that we offer exclusivity; one client…one project! Also visit our traditional facilities in NYC, Westchester, and Danbury CT.
Phone +1 212-944-9000
Focus Suites of New York
Julia Cosel, Vice President
Focus Suites of New York allows you to take advantage of the diverse cultures of New York City offering unparalleled recruiting and resources. Located in midtown Manhattan, it has been voted one of the Top Rated focus group facilities. Multipurpose conference room holds up to 60 participants for projects such as jury, music and dial tests. We provide recruitment and project management for focus groups, in-depth interviews, user research, tdi’s, mock trials, CLT’s, web-based research, ethnographies and intercepts. Moderation, translation and usability labs make your research project a success.
Phone +1 212-867-7373
The New York City metropolitan area includes facilities in (but is not limited to) Airmont, Armonk, Baldwin, Ballston Spa, Bayside, Brewster, Briarcliff, Briarcliff Manor, Briarwood Queens, Bridgehampton, Bronx, Brooklyn, Chester, Clinton Corners, Cortlandt Manor, Croton-on-Hudson, Darien, Dedham, Deer Park, East Hampton, East Hills, East Islip, East Meadow, East Rutherford, Elmsford, Flushing, Fort Lee, Fort Montgomery, Goldens Bridge, Great Neck, Harrison, Hartsdale, Hastings-On-Hudson, Hicksville, Hoboken, Huntington, Irvington, Jericho, Jersey City, Lake Success, Larchmont, Long Beach, Long Island City, Lynbrook, Mahwah, Mamaroneck, Manhasset, Manhattan, Massapequa, Merrick, Montauk, Montrose, Mt. Kisco, Nanuet, New Hyde Park, New Rochelle, New York, Newton, North Salem, North Woodmere, Nyack, Old Bethpage, Ossining, Oyster Bay, Pawling, Pearl River, Pelham, Plainview, Pleasantville, Port Chester, Port Washington, Queens, Richfield Park, Rye, Rye Brook, Saugerties, Sayville, Scarborough-on-Hudson, Scarsdale, Searingtown, Sleepy Hollow, Spring Grove, Staten Island, Suffern, Syosset, Tarrytown, West Nyack, Westbury, White Plains, Woodbury, Yonkers, York, and Yorktown Heights.
