The New Quant+Qual Paradigm
Editor's note: 20|20 Research gave a webinar on quantitative and qualitative integrative research strategies on April 7, 2015. Duration 58:10.
This engaging Webinar explores practical approaches to better research through quant+qual integration. The Webinar is complimentary and is presented by 20|20's CIO Isaac Rogers.
This webinar is for researchers who conduct quantitative and/or qualitative research. Quant and Qual research do not have to be like oil and water. Today's market research technology is opening up new avenues for both qualitative and quantitative researchers alike to utilize integrated solutions that are faster to execute and generate richer insights. Isaac Rogers will demonstrate the benefits of Quant+Qual research while providing techniques and case studies that you can use immediately in your research practice.
Key takeaways:
- Execute integrated, single phase quant+qual projects.
- Generate deeper insights from quantitative by integrating qualitative.
- Turn the tables on traditional qualitative cost and time expectations.
- Utilize social media to engage with previously unreachable respondents.
Presenter:
- Isaac Rogers, chief innovation officer, 20|20 Research.