Everything Old Can Be New Again
Editor's note: 20|20 Research held a webinar in which they discussed "consultancy before methodology" which focuses on the application of research on April 12, 2018. Duration 55:27.
As the research landscape rapidly evolves, so do the approaches, methodologies and tools available. We live in a world where we all want the latest because apparently it’s the greatest, right? This isn’t always the case, especially in research when this preconceived notion often causes the value of products to be overshadowed and approaches to be misused. But we want to introduce a different mantra - consultancy before methodology - that focuses on not the specific methodology, but how you apply it.
In this Webinar, we’ll explore the idea that, with a little creative thinking, the tried and true can in fact trump new and shiny. You’ll walk away with an understanding of:
- How to maximize the full potential of the tool kit that exists today.
- What questions to ask and what factors should influence your research design.
- What approaches work best for a given research purposes How blending old approaches creates new methodologies.
Presenter:
- Sonya Turner, sr. director of insights, 20|20 Research.
- Cynthia Villacis, Strategic manager of insights, 20|20 Research.