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Online qualitative research firms

A key realization over the past two pandemic years has been just how effective – and often necessary – the internet can be for working successfully. The pressure cooker of COVID-19 has contributed to a swath of online qualitative solutions that improved or transformed the research process, regardless of whether researchers were already using online research methods or had to pivot quickly to accommodate health and safety guidelines.

If you’re in need of tried-and-true online qual solutions, the following companies are here to help. Whether you’re looking for an alternative to in-person while COVID-19 is still prevalent or deciding to take your online research to the next level, these companies offer an array of qualitative services, from online communities and focus groups to in-depth interviews and mobile ethnographies.

Aha! Insights Technology

Founded 2012 | 15 employees

Ray Fischer, CEO

Aha! is a pioneer in the restech space. Our strategic insights technology platform is the most comprehensive in the marketplace. Our robust suite of tools allows you to create and deploy custom consumer and B2B research studies and uncover and capture rich in-the-moment emotions resulting in amazing insights. Aha’s mobile and video-centric technology features both asynchronous and live activities, such as Aha! Live Conversations™ for online focus groups, TruRotation® concept testing, the projective Dynamic Canvas™ and social/collaborative tools to engage people where they live, work, shop and play. Aha! is also a licensing partner with QualtricsXM, allowing you access to at-scale quant and hybrid studies. And our skilled team also provides full-service study design, project management, recruiting and tech support. You can do it yourself or we can do it for you.

Phone 1-313-312-0014
ahaonlineresearch.com

Blueberry Marketing & Sensory Research

Founded 2001 | 225 employees

Lisa McGurk, Vice President

Celebrating 20+ years of marketing and sensory research, Blueberry has extensive experience successfully navigating the ever-evolving digital world and overcoming challenges unique to online methods. Today’s online qualitative solutions go beyond just virtual interviews and focus groups. By using innovative approaches and leveraging the best tools and tech, we’re able to engage with consumers through custom research designs to meet our clients’ business objectives, timelines and budgets. All while providing the flexibility, depth and richness qualitative research is valued for. With thoughtful partnerships and high-touch client service, we deliver clarity to engage the broader team and inspire action. 

Phone 1-267-954-0440
www.blue-berry.com

Civicom® Marketing Research Services

Founded 2000 | 500+ employees

Annie McDannald, Global Vice President, Marketing Research Services

Civicom® Marketing Research Services is the global leader in providing audio and web-enabled solutions for market research facilitation. With over 20 years of service, our suite of tools continues to enhance and support online in-depth interviews and focus groups, online community and bulletin board research, hybrid quant/qual, mobile ethnography, mobile usability and mobile insights gathering. Civicom CyberFacility®, our IDI and FG solution, is integrated with Glide Central® audio and video asset management tool for a seamless research experience. Civicom® is known among its clients for its dedication to service quality and for the company’s motto: “Your Project Success Is Our Number One Priority.” 

inquire@CivicomMRS.com
Phone 1-203-413-2423
www.CivicomMRS.com

CRG Global 

Founded 1987 | 200+ employees

Dennis Barbelet, Senior Vice President

As one of the nation’s largest and most respected consumer product testing companies, CRG delivers unprecedented access to the consumer population through a wide range of discovery methods with 100% onshore services. Through the use of our test facilities (in-person) and industry-leading online qual technology (remote) we are able to fully execute all of your qualitative research needs from IDIs to focus groups. Additionally, our research expertise focuses on CLTs, home use, product usage, packaging, consumption, sensory evaluations and all facets of online and offline data collection. Our mixed-mode approach to recruitment and data collection allows us to provide access to respondents and insights that are otherwise unreachable and our senior research consultants are able to identify the best design for your study. 

E-mail crgbids@crgglobalinc.com
Phone 1-877-893-1465
crgglobalinc.com 

Discuss.io

Founded 2012 | 34 employees

Simon Glass, CEO

Discuss.io serves the world’s leading market research, customer and user experience teams with a purpose-built, smart video platform for insights and empathy. Leading enterprise-level brands and their partners trust Discuss.io to enable deep, purposeful connections with their key audiences and to securely capture and share insights across their organizations in real-time. The platform has been recognized on Deloitte’s Technology Fast 500™ list and one of the most innovative market research companies for seven consecutive years in the annual Greenbook Research Industry Trends (GRIT) report. Discuss.io was also named one of Gartner’s top 25 enterprise software startups to watch in 2020, Best Video Hosting Solution in the 2020 MarTech Breakthrough Awards and one of Quirk’s Media’s Top 20 Online Insights Platform companies. For more information, visit www.discuss.io.

Phone 1-866-557-6716
discuss.io/insights

ENGINE Insights

Founded 1938 | 1,200 employees

Jennifer Adams, SVP, Digital Hives

With ENGINE’s Digital Hives, you can get into the homes, hearts and minds of your key audiences to uncover the insights you need to build authentic relationships and drive organic brand growth. Go behind the glass as your members engage in discussions, polls, live chats, co-creation activities, image reviews and more to discover emotional truths. Whether you’re a health care company looking to connect with patients and physicians, a nonprofit seeking to understand the backgrounds of those you serve, an ad agency optimizing your pitch or an automotive manufacturer ironing out the purchase journey, there is a Digital Hive solution for you.

Phone 1-212-633-4567
engine-insights.com/product/digital-hives

Fieldwork

Founded 1980 | 250+ employees

Steve Raebel, President

Fieldwork has been a qualitative research partner for over 40 years. We recruit business, medical and consumer respondents according to client specifications and host in-person, remote and hybrid research sessions where clients uncover insights for brand and business impact. Our experienced recruiting professionals take pride in providing the highest-quality respondents. Over the years we have developed special techniques to reach audiences beyond our database. We do not believe in a one-size-fits-all approach to recruitment. Whether in our 15 state-of-the-art facilities or online, we match the desired experience to the study requirements. Focus on the research. We’ll do the rest. 

Phone 1-800-863-4353
www.fieldwork.com/market-research-services/virtual-market-research

Focus Insite

Founded 2016 | 37 Employees

Jim Jacobs, CEO

Liana Wood, Vice President of Operations

Focus Insite is a qualitative recruitment firm based just outside Philadelphia. Our slogan is “You supply the project, we supply the people!” We are ready to recruit your study and get you the quality respondents you need. Consumer, medical, B2B – e-mail us first for your next project at bids@focusinsite.com. We work with anyone from Fortune 500 companies to individual moderators. Let us show you why we are the best in the business! 

Phone 1-888-836-2871 (888-8-FOCUS-1)
www.focusinsite.com 

Fuel Cycle

Founded 2009 | 120+ employees 

Eran Gilad, CEO

Fuel Cycle’s award-winning Market Research Cloud is the most comprehensive intelligence-gathering ecosystem that exists today. Our platform enables decision makers to maintain constant connection with their customers, prospects and users to uncover real-world actionable intelligence. By integrating human insight with critical business data and through automated quantitative and qualitative research solutions, Fuel Cycle’s Market Research Cloud powers product innovation, brand intelligence and enhanced user experience. Staying relevant requires action. We built Fuel Cycle to Ignite Action™.

Phone 1-323-556-5400
www.fuelcycle.com

Further

Founded 2007 | 20 employees

Stephen Cribbett, CEO

Further’s online qual and research community platform and professional support services are designed to help you understand the truths behind what people do and why. We help agencies around the world collect and analyze data – structured and unstructured, video, image and text-based – through a creative suite of task-based tools. It’s hardly surprising that clients say things like “We were able to demystify the target consumer segment, reveal a bank of rich insights around consumers’ deepest motivations, and then respond with a portfolio of ideas and concepts from quick wins for the brand, through to game-changers whereby we were able to truly reimagine the category.”

Phone 1-310-853-6986; 44-0-20-3515-3301
www.go-further.com

Global Survey

Founded 2008 | 100 employees

Mayank Bhanushali, Founder and Managing Director

Global Survey, as our name suggests, is one of the global leaders in using digital data collection to power analytics and insights. We provide data-driven decision-making for clients who listen to and interact with the world’s consumers and business professionals through Global Survey online panels, as well as mobile, digital and social media technologies. We apply the breadth of over 88 online consumer panels and communities across 70 countries to your market research studies. And we’re dedicated to continually fine-tuning our panel network to ensure quality and growth as your research needs change over time. Global Survey works with many of the world’s leading market research agencies, media agencies and corporations.

Phone 91-740322 0322
www.globalsurvey.gs

Just The Facts Inc.

Founded 1994 

Bruce Tincknell, Managing Director

We listen to your customers! Online qualitative dives into individuals’ thoughts, emotions and perspectives to provide key insights that uncover how people really react. Our unique QUAL-QUANT™ process leverages the best of the qual and quant worlds to yield rich insights beyond just numbers. Our proprietary process opens up B2C and B2B customers’ motivating actions, behaviors and decision-making. Our tool kit uses an array of online, tech-savvy methods including focus discussion sessions, IDIs and bulletin boards. This investment leads to guiding optimal business strategies and achieving stronger sales, profits and ROI. Let’s discuss your specific needs, ensuring your initiatives are ready for market. Call today for no-obligation consultation or e-mail info@jtfacts.com!

Phone 1-847-506-0033
www.justthefacts.com
www.justthefacts.com/testimonials-x-30

Krämer Marktforschung GmbH

Founded 1986 | 51 employees

Michael Krämer, Managing Director

Markus Albrecht, Managing Director

Christoph Rogl, Managing Director

Krämer Marktforschung GmbH, ISO 20252-certified, is one of the leading German data collection institutes in quantitative and qualitative market research since 1986. With our professional recruiting staff we manage to reach your respondents for your requested screening criteria to provide you with the most meaningful insights for your online projects or taste tests. Our teams of experienced moderators and interviewers ensure a smooth project flow for group discussions or one-to-one interviews either in one of our five fully equipped studios throughout Germany or online. Krämer – the most trusted partner in MR data collection. 

Phone 49-251-962898-10
www.kraemer-germany.com

PRC Corporation

Founded 1982 | 75+ employees

Laura Kibala, VP Operations

Amy Haley, Director

Susan Trace, Director

PRC Corporation, formerly known as Plaza Research, is your premier market research/focus group recruiting firm. We successfully recruit and project-manage qualitative and quantitative projects across the U.S. with vast regional databases. We are recognized for our quality recruiting and project management with customer service that goes above and beyond, whether it’s 10 or 500+ recruits, consumer, medical, B2B, Spanish or anything in between. We have 35+ years of experience in the market research field.

Phone 1-800-654-8002
www.plazaresearch.com 
RFP www.plazaresearch.com/bid-request

Recollective

Founded 1998 | 50+ employees

Stephen Thompson, Chief Operating Officer

Recollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities. Available on mobile and desktop in 25+ languages, Recollective makes it easy to conduct custom online qualitative research for any duration or project size, anywhere in the world. Design engaging studies using a combination of asynchronous activities, journals or discussion forums, plus live video focus groups and video IDIs. Asynchronous activities combine various interactive question types including open text, media uploads, image and video markup, card sorting, fill-in-the-blanks, quick polls, grids and more. Licenses are available from three days through to ongoing annual communities.

Phone 1-613-686-1909
www.recollective.com

Schlesinger Group

Founded 1966 | 1,200 employees

Isaac Rogers, CIO

Drive understanding and bolder decisions with smarter, faster and easier digital qualitative research. Powerful technology: Our suite of proprietary restech includes flexible platforms for online discussions, virtual focus groups and IDIs, mobile ethnography and more. World-class project management: Tap into decades of online qualitative experience and the specialized knowledge of our digital team to ensure your success. Recruitment expertise: Vast, deeply profiled panels blended with diverse recruitment approaches specifically for digital qual gives you access to targeted and engaged respondents. 

E-mail DigitalQual@SchlesingerGroup.com 
Phone 1-615-400-0827
SchlesingerGroup.com  

SEEK Company

Founded 2000 | 25 employees

Tim Urmston, President

SEEK Company, a division of Directions Research, is a qualitative insight and innovation consultancy born out of a desire to bring empathy and the human experience into the marketplace. While SEEK is known for gathering meaningful data through in-person methodologies, we also stand apart for our ability to insert empathy into our various and unique digital qual methodologies, including online ethnographies and virtual in-depth interviews, hand-coded social listening, fast and efficient idea workshops, thoughtful concept testing and other forms of in-depth remote research that always targets the core, human truth. At SEEK, we’re about more than brand-to-consumer relationships; we’re about human-to-human ones – in everything we do.

Phone 1-513-521-1111
www.seekcompany.com

VisionsLive

Founded 2008 | 20 employees

Jon Tyson, Operations Director

VisionsLive is the leading trusted provider of online qualitative research tools – from online focus groups, creative crowdsourcing and insight communities through to full-service market research. Our platforms are available in over 32 languages, allowing you to run your projects across the globe. They are the most feature-complete and easy-to-use systems available and they’re specifically built for online market research and designed to help you gain the best possible insights from your respondents. Accessed completely online using desktops, laptops, tablets or mobile, our innovative platforms will not only save you time and money but they will completely revolutionize the way you conduct your research.

Phone 44-0207-788-7821
www.visionslive.com