SPECIAL ADVERTISING SECTION
While research into any target category comes with its own quirks and difficulties, physicians are a particularly elusive group to research and like many areas of the health care industry, physician marketing research can delve into sensitive and complicated areas.
Marketing research companies that specialize in physician research employ an array of techniques from focus groups and mock trials to surveys and personas to meet research needs and provide access to this often very busy group of people. Whether your research seeks to understand physician pain points or the complicated relationship between physicians and patients, consider these companies for your physician research needs.
Answers & Insights (TruXchange®)
Founded 2002 | 22 employees, 4 moderators
Jeff Shelton, CEO
As a full-service market researcher with more than 30 years of health care experience, Answers & Insights delivers deep knowledge through its proprietary research tools. TruXchange® captures recordings of actual exams which allows clients to know exactly how information is exchanged between their targeted physicians and their patients. With PatientGEO® GPS (geo fencing) patient location, clients have the ability to research patients in locations of interest – MD office, pharmacy, lab, etc., and WebSiteTRAKKER® provides mapping of patients’ entire digital journey across all technologies – computer, tablet and smartphone. RarePATIENT® allows clients access to 4 million households – we can find any patient in the U.S. Need it Tomorrow, Call us TODAY!!
Phone +1 888-815-9901 x 112
answersandinsights.com
Applied Marketing Science (AMS)
Founded 1989 | 34 employees
John Mitchell, CCXP
Applied Marketing Science (AMS) is a boutique market research consulting firm located in Waltham, Mass. With roots in the MIT Sloan School, our expertise in medical products and health care comes from nearly 30 years of providing results-driven, actionable insights to the world’s best-known companies. Our experience spans medical devices, diagnostics, life sciences, pharmaceuticals and health care delivery across nearly all clinical specialties. Clients trust us to execute high-quality market research to inform global product strategy, design and marketing, leading to improved patient outcomes, more satisfied physicians and better financial returns. Partner with AMS to create innovative products and distinctive patient and clinician experiences.
Phone +1 781-250-6300
ams-insights.com/insights-for-healthcare-markets/
Creative Consumer Research
Founded 1976 | 13 full-time; 70 part-time (83)
Patricia Pratt, CEO
Creative Consumer Research (CCR) is the most respected public opinion source, providing accurate and actionable information to develop strategic solutions. Using proven techniques, we collect high-quality data for a variety of industries including B2B, health care, consumer goods and more. If your business requires bilingual research, we proudly staff a team of experienced market researchers fluent in spoken and written English, Spanish, Vietnamese, Chinese, Farsi and more. Whether your focus is on the United States or abroad, CCR can program and host your surveys online, whether you need pre-screeners or even a combination of telephone and web interviewing. Our resources allow us to thoroughly conduct studies quickly and inexpensively – no matter what the size. Maximize your business with the CCR market research and consumer insights team.
Phone +1 281-240-9646
ccrsurveys.com
Dynata
Founded 1977
Gary S. Laben, Chief Executive Officer
Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses more than 60 million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing continuum, from strategy, to innovation, to branding, advertising, measurement and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies; consulting and investment firms; and health care and corporate customers in North America, South America, Europe and Asia-Pacific. For more information, go to www.dynata.com.
Phone +1 214-365-5000
dynata.com
Facts ‘n Figures
Founded 1969 | 53 employees
Steve Escoe, CEO; Bonnie Ponaman, RN, COO
Twenty-four-year medical industry professional Bonnie Ponaman, RN, leads industry icon Facts ‘n Figures’ award-winning service and support team for the physician research industry. FNF’s state-of-the-art, 12,000-square-foot facility is located in one of the most diverse DMAs in the world, Los Angeles. FNF supports a full range of qualitative and quantitative research methodologies and supports projects using methods such as focus groups, IDIs, intercepts, product testing, e-surveys, mobile and mock trials in the physician research sector.
Phone +1 818-986-6600
factsnfiguresinc.com
Holden Healthcare
Founded 2006 | 50 employees
Jeffrey Kelsch, Managing Partner
Holden Healthcare is a full-service primary and secondary market research and data collection company with local offices in Shanghai and Tokyo and extensive research capabilities in all the major markets of Asia. Our teams on the ground provide localized insight based on over a decade of experience in the health care area. We work with our clients at any stage of the research process including project management, recruitment, moderation and analysis/research reporting. Holden provides clients with insights from physicians, nurses, caregivers and patients. We do this through our extensive network of health care professionals and KOLs along with our 300,000-strong HCP physician panel. All of these resources serve our clients with deep and insightful access to Asia’s health care stakeholders. Holden is your Interface to the Asian Medical Community!
Phone +1 208-809-7117, U.S.
+86 135-6409-4904, China
holdendata.com/
KJT Group
Founded 2007 | 50 employees
Dr. Kenneth J. Tomaszewski, President and CEO
KJT Group is an evidence-based consulting firm. Through co-creative partnerships with our life sciences clients, we capture actionable insights that enhance strategic and tactical decision-making. Our clients often have the same fundamental problem: they need evidence to make better business decisions. These decisions span the product/service lifecycle with varying information needs. To gather this evidence, we employ experts in many different qualitative and quantitative techniques. We customize our approach based on our clients’ business objectives. Leveraging design-thinking principles, Insight by Design is our solution to ensure highly effective communication, robust project management and consistency throughout the engagement, leading to best-in-class insights that inform decision-making.
Phone +1 888-623-8050
kjtgroup.com
M3 Global Research
Founded 2006 | 400 employees
Anton Richter, CEO | Roni Das Gupta, CRO
M3 Global Research, part of M3 Inc., provides market research recruitment, data collection and support services, reaching respondents in 248 markets across 70 countries worldwide with a strong emphasis on the health care space. Working in highly regulated industries, M3 maintains ISO 26362 and 27001 certifications, providing data collection and project management capabilities covering a broad spectrum of quantitative and qualitative techniques. M3 operates in the Americas, Asia and Europe with physician, patient and caregiver panels.
Phone +1 844-M3-QUANT, Quantitative
+1 844-M3-VIEWS, Qualitative
m3globalresearch.com
Olson Research Group Inc.
Founded 1995 | 60+ employees
Charles Olson, CEO
Olson Research offers a full spectrum of qualitative and quantitative market research services with deep access to a robust proprietary database of 2.4 million U.S. health care professionals throughout the life sciences sector, including 960,000 active physicians. Precise targeting is available with up to 75 unique profiling fields. We are best known for: ACCESS – our unique and thorough reach to all facets of the U.S. health care decision maker population; EXPERIENCE – our team of seasoned PMs with more than 10 years of industry experience on average; and APPROACH – our flexible and collaborative approach to project design, fielding and final deliverables.
Phone +1 267-487-5500
olsonresearchgroup.com
Plaza Research
Founded 1982 | 150+ employees
Laura Kibala, VP of Operations
Plaza Research was founded in 1982 and is recognized as one of the nation’s top marketing research facilities. We offer multi-city project coordination, competitive pricing, excellent customer service and innovative recruitment procedures. With more than 150 dedicated employees working nationwide, we pride ourselves on having an extensive medical professional and physician database in both tier one and tier two markets throughout the country. Medical recruitment is our strength here at Plaza Research, with our ability to recruit for different types of research scenarios utilizing our vast database of specialists, nurses, administrative staff, patients and caregivers. We offer our clients the convenience of reaching an array of medical professionals in order to obtain valuable research for various projects.
Phone +1 800-654-8002
plazaresearch.com
Precision Research
Founded 1959 | 25-49 employees
Scott Adleman, President
Recruiting medical professionals and patients is among Precision’s core competencies. Unlike companies that are limited to people in their database, we go beyond our database of friendly doctors, nurses and consumers with identified health issues. We sample-source, cold-call and continually create relationships to find the right people to make your research a success. Yes, we recruit nationally. Our 12,000-square-foot research center in Chicago features four large suites and has been used to research X-ray equipment, hospital beds, physician’s furniture and many medical devices.
Phone +1 847-256-0827
preres.com
Reckner Healthcare
Founded 1991 | 225 employees
David Reckner, President
Reckner Healthcare provides complete fieldwork solutions for health and life sciences market research projects. From physicians and allied health professionals to hospital admin and decision makers, we are the industry’s most trusted health care fieldwork company, delivering the best respondents for nearly 30 years. With our Respondent FirstSM philosophy, we inspire participation of the most insightful, knowledgeable health care professionals. Our Experience RecknerSM approach delivers a collaborative research process unparalleled in the industry. With Experience RecknerSM and Respondent FirstSM, your data quality is higher, your respondents more engaged and your insights more meaningful. Services include agile research, panel access, qualitative, quantitative and programming.
Phone +1 215-822-6220
recknerhealthcare.com
Schlesinger Group
Founded 1966 | 1000 employees
Steve Schlesinger, CEO
Schlesinger is a leading data collection company specializing in health care marketing research and offering a broad range of qualitative and quantitative research solutions. Our top-rated facilities are located in key markets across the U.S. and the EU. Working in partnership with you, we provide outstanding recruitment of physicians and project management for any methodology. Advisors by Schlesinger connects knowledge seekers with health care thought leaders and the toughest health care recruits. Schlesinger Global Solutions supports your worldwide health care studies with a dedicated expert contact. The Wall by Schlesinger is a breakthrough solution to qualitative engagement and post-research synthesis.
Phone +1 617-542-5500
SchlesingerGroup.com
Toluna
Founded 2000 | 1400 employees
Steve Orlick, VP of Health Care
Toluna provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the perfect fusion of technology, expertise and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals and companies of all sizes. Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services or create fully customized digital consumer insights programs via our engineered services.
Phone +1 203-722-0143
toluna-group.com
Wakefield Research
Founded 2008 | 50 employees
Paul Bragan/Nathan Richter, Managing Partners
Wakefield Research (www.wakefieldresearch.com) is a leading provider of quantitative, qualitative and hybrid market research and market intelligence. Wakefield Research supports the world’s most prominent brands and agencies, including 50 of the Fortune 100, in 70 countries. Our work regularly appears in top-tier media. Our staff includes classically trained market researchers and professionals from the worlds of marketing, public relations and media. Though we have dozens of offerings, research among low-incidence medical professionals and patient populations is a core capability. With fast turnaround times; guaranteed budgets and timing; and professional, full-service consulting on study design, questionnaires and analysis, we are the ideal partner for your next initiative.
Phone +1 888-527-9253
wakefieldresearch.com
xsperient | Segmedica
Founded 2004 | 24 employees
Peter Simpson, Principal
xsperient | Segmedica delivers full-service global health, wellness and lifestyle custom market research and consulting using advanced techniques in qualitative, quantitative and ethnographic studies. Serving pharma, devices, providers, payers, food and beverage, food service, hospitality and retail. A leader in psychology, anthropology, sociology, neuroscience and linguistics, we have developed PersonaSmart™, a set of personality-based predictive models of health care decision processes for patients and HCPs. Our online research suite includes these powerful personas and a proprietary online community platform. Contact us for an online or in-person demo.
Phone +1 716-799-8217
xsperient.com
Visit Health Care Industry, Health Care Research, and Physicians for a complete list of companies offering these services.