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Brands and companies find constant benefit in better understanding markets and consumers using quality data. However, accessing that data and ensuring quality isn’t always
straightforward. Companies that offer marketing research tools can provide a valuable framework for executing research that provides actionable results, from initial insight to final analysis.
These companies offer a range of marketing research tools and solutions to maximize insights, whether you’re conducting research online or in person. From consumer to B2B and from health care to finance, the following companies can help provide the right tools to gain insights that matter.
Buzzback Market Research
Founded 2000 | 50 employees
Carol Fitzgerald, President and CEO
Buzzback just celebrated its 20th year, realizing a vision for changing how consumers interact with marketers online and focusing on making the research experience fun, engaging and intuitive. Buzzback has helped hundreds of brands worldwide better connect with consumers, break through marketing challenges and grasp new opportunities. Major consumer, pharmaceutical and financial services companies innovate using buzzback’s intuitive image-driven and language-rich approach. Our focus is helping clients understand their market landscape through profiling their targets and developing better concepts (where concepts include ideas, messaging and advertising). We mine well beyond surface insights to identify what’s driving behavior and emotions more effectively and quickly, often collapsing steps in the process.
Phone 1-646-519-8010, 44-(0)208-8891-9930
www.buzzback.com
Civicom Marketing Research Services
Founded 2000 | 500+ worldwide employees
Rebecca West, Global President, Research Services Group
Civicom® Marketing Research Services is the global leader in facilitating web IDIs and focus groups worldwide. Our suite of services also includes CCam™ focus, a portable HD 360° recording and streaming solution for live, in-person focus groups; Civicom ChatterBox™, an online bulletin board solution; ThoughtLight™, a mobile insights app for mobile qualitative research; and Glide Central®, a qualitative multimedia curation tool. In addition, we also provide respondent recruiting, translations and transcriptions. Civicom is known among its clients for dedication to service quality and for the company’s motto: “Your Project Success Is Our Number One Priority.” Contact us at inquire@CivicomMRS.com.
Phone 1-203-413-2423
www.CivicomMRS.com
Civicom TranscriptionWing™
Founded 2000 | 500+ worldwide employees
Rebecca West, Global President, Research Services Group
Civicom TranscriptionWing™ specializes in providing accurate audio and video transcriptions with flexible turnaround options that range from four hours to five days at affordable rates per recorded minute. TranscriptionWing serves various industry sectors with specialization in market research. Services also include voice-to-text proofing and editing clean-up of machine-generated transcripts, as well as InSummary™, a capability which delivers consolidated meeting minutes from audio and video recordings. TranscriptionWing is GDPR- and HIPAA-compliant and operates in a culture of confidentiality that ensures project security and client information privacy. Contact us at transcripts@civi.com.
Phone 1-203-413-2414
www.transcriptionwing.com
Confirmit
Founded 1996
Kyle Ferguson, CEO
Confirmit’s solutions are built by insights professionals for insights professionals. Market research, customer experience and employee engagement consultants around the world rely on its solutions to turn insight into stories that fuel action. The heart of Confirmit’s business is the people behind its technology and they work as a partner to deliver the flexibility and power you need to understand and manage experiences, emotions and behaviors so you’re always one step ahead. Confirmit provides market research software that helps provide an end-to-end research platform so agencies and in-house research teams can drive efficiencies and deliver speedy insights to increasingly demanding research buyers.
Phone 1-800-864-5266
www.confirmit.com
Infotools
Founded 1990 | 80 employees
Ant Franklin, CEO
Infotools is an award-winning software and services provider with particular expertise in processing, analyzing, visualizing and sharing market research data. Harmoni, our powerful cloud-based software platform, is purpose-built for complex market research data and our data experts can drive your data harmonization, insights discovery, analysis, visualization and reporting needs. Established in 1990, and with a presence in the United States, Europe and New Zealand, Infotools works with some of the world’s best-known brands, including Coca-Cola, Shell Orange, Samsung and Mondelēz.
Phone 1-415-678-1987 (U.S.);
44-7718-670-995 (U.K.)
www.infotools.com
InnovateMR
Founded 2014 | 120 employees
Matt Dusig, Founder and Managing Director
There is a foundational shift occurring. The industry is seeing a growing need for better insights, compelling storytelling and trustworthy results but researchers can’t wait weeks or months for their answers. To meet this demand, InnovateMR has developed a technology suite that combines the very best of our trailblazing ingenuity. The Vision Suite™ is a comprehensive collection of next-generation products designed to execute agile survey creation, sample procurement, field management, fraud mitigation and rapid reporting. This SaaS-based suite promotes the democratization of research, reducing the time and cost for insights without compromising quality.
Phone 1-888-229-6664
www.innovatemr.com/vision-suite
InsightsNow
Founded in 2003 | 35+ employees
Dr. David Lundahl, CEO and Founder
InsightsNow is a full-service, award-winning behavioral research firm that partners with companies across a wide array of industry verticals to accelerate business decisions. We specialize in supporting companies’ creation of disruptive innovations for achieving a cleaner, healthier, happier world. Using proprietary and unique behavioral research approaches, we work with clients to discover creative, collaborative and innovative insights. The team has a passion for discovering people’s beliefs, behaviors, triggers, cues and motivations to help identify unexpected human truths that inform and inspire. Through implicit testing applications such as our Implicit/Explicit Test™, custom research solutions or assisted DIY tools, we help find answers faster – improving speed to and success in market. By partnering with InsightsNow, clients can delve into the “why” behind human behavior and design research to address challenges and accelerate innovation by focusing on consumer behaviors and emotional drivers. Visit our website to learn more.
Phone 1-541-757-1404
www.insightsnow.com
Latana
Founded 2017 | 53 employees
Nico Jaspers, CEO
Latana is an AI-powered brand tracking tool that helps brands make better marketing decisions by delivering world-class, scalable insights. It uses an advanced algorithm to accurately track consumer perception across more than 100 countries and thousands of target audiences worldwide. Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing so brands can rely on fact rather than gut feeling. With Latana, brands can measure the effectiveness of their marketing strategy by understanding consumer perception about their brand and how it changes over time, get industry-leading analytics that help them beat the competition and receive high-quality insights into a brand’s most valuable customer groups.
Phone 49-30-610803700
www.latana.com
Logit Group Inc.
Founded 1997 | 250+ employees
Sam Pisani, Managing Partner
Anthony Molinaro, Managing Partner
The Logit Group is an innovative, technology-driven research execution company. We offer a wide array of products and services designed to provide solutions and insights for market research projects, including our revolutionary proprietary software suite: Zamplia, Q-Fi, Votified, Mobile360 and Persona. No matter the methodology or audience you’re looking for, we can help. At Logit, we have a firm conceptual grasp of what research is and where the space is headed and we always strive to get the job done right, on time and on budget. Contact us to learn more about how we can help you with your next project.
Phone 1-866-84-LOGIT
www.logitgroup.com/innovation
Marketing Systems Group
Founded 1987 | 50 employees
Srinath Sankar, Senior Vice President, Product Development
Marketing Systems Group was founded in 1987 by market research professionals to provide innovative products and services designed specifically for research environments. We employ 50 full-time professionals who comprise a growing network of specialist teams in such areas as market research, technology solutions, research data collection, statistical analysis and sampling methodologies. The combination of these resources delivers a depth and breadth of service that is unmatched in the research industry. Some of the areas we specialize in: sampling services, allowing organizations to identify, qualify and connect with respondents; technology solutions, with a focus on enabling organizations to achieve efficiencies in their research process; and statistical services, with a team of research statisticians who improve customers’ insight and understanding of data and the market.
Phone 1-800-336-7674
www.m-s-g.com
Recollective
Founded 1998 | 50+ employees
Stephen Thompson, Chief Operating Officer
Recollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities. Available on mobile and desktop in 25+ languages, Recollective makes it easy to conduct custom online qualitative research for any duration or project size, anywhere in the world. Design engaging studies using a combination of asynchronous activities, journals or discussion forums, as well as live video focus groups and video IDIs. Asynchronous activities combine various interactive question types including open text, media uploads, image and video markup, card sorting, fill-in-the-blanks, quick polls, grids and more. Licenses are available from three days through to ongoing annual communities.
Phone 1-613-686-1909
www.recollective.com
Schlesinger Group
Founded 1966 | 1,200 employees
Isaac Rogers, CIO
Schlesinger Group is the world’s most comprehensive provider of data collection and market research services, offering a broad range of qualitative and quantitative tools to support your research in person or online. Intelligent recruitment: Clients trust us to deliver high-quality recruitment for their projects, no matter the method. Flexible platforms: We provide industry-leading platforms for online discussions, virtual focus groups and IDIs, mobile ethnography and more. World-class facilities: Access a global network of high-specification facilities, strategically located in key markets across the U.S. and Europe. No matter the approach, Schlesinger Group makes it easy to deliver compelling insights that drive understanding and bolder decisions. Contact connect@schlesingergroup.com.
Phone 1-615-324-3783
SchlesingerGroup.com
SurveyMonkey
Founded 1999 | 1,300+ employees
Zander Lurie, CEO
You may know SurveyMonkey as a global leader in survey software, trusted by 98% of the Fortune 500, but you may not know about our all-in-one market research platform that provides everything you need to conduct quality research fast and on-budget. SurveyMonkey’s agile market research platform is built on a foundation of robust statistical analysis, AI-Powered Insights, 100+ integrations and powered by our trusted global panel with access to over 144 million people worldwide. And recently, we introduced automated software solutions spanning consumer behavior, concept and creative testing, and brand and industry tracking. We also offer lightweight research services that fill any gaps in your expertise or bandwidth. Let us help you make the transition to agile, in-house market research today.
marketresearch@surveymonkey.com
www.surveymonkey.com/market-research