The world is more connected than ever, yet it is still challenging to find the right clients and respondents abroad. One of the factors to consider when choosing a research firm is its geographic reach. Your business may need to conduct research projects outside of your organization’s home state or home country and by partnering with a knowledgeable global research company it is easier to have conversations with the world’s consumers and overcome difficult cultural barriers, such as language translation, exchange rates and local customs that need to be understood in order to gauge their impact on the research process.
From translations to concept testing and strategy research, the following 12 marketing research companies can offer you services and guidance with any of your project needs.
Civicom® Marketing Research Services
Founded 2000 | 500+ worldwide employees
Annie McDannald, Global Vice President, Marketing Research Services
With over 20 years of experience, Civicom® Marketing Research Services has facilitated over a million IDIs and focus groups worldwide, earning a reputation for global research excellence. Operating in over 100 countries, we provide multilingual translations and transcriptions as well as global recruitment. Collect data remotely via secure webcam IDIs, focus groups or online communities. We offer in-person and hybrid facilitation across Europe and Asia with our 360° recording and streaming solution. Cut report-writing time by 80% with our AI tool, Quillit. Available in multiple languages, Quillit generates topline summaries from video, audio and transcripts in minutes. Tailor responses with segmentation and use citations to locate verbatim quotes. Our cross-market expertise is second to none, ensuring exceptional service and technology whether your project is in the U.S. or abroad. Contact us to learn how we support your global research from start to finish. “Your Project Success Is Our Number One Priority.”
E-mail inquire@CivicomMRS.com
Phone 1-203-413-2423
www.CivicomMRS.com
Decision Analyst
Founded 1978 | 150 employees
Bonnie Janzen, President
John Gachelin, Senior Vice President
Decision Analyst is a full-service custom research partner and leader in advanced analytics, market segmentation, mathematical modeling and simulation, offering an array of services to help clients develop and sustain winning brands. We design and execute marketing research and consulting assignments globally, specializing in melding in-depth qualitative investigations with robust quantitative methods, advanced analytics, mathematical modeling and simulation to solve complex business and marketing problems. Decision Analyst’s strength in statistics, modeling and optimization provides the foundation to address complex business and strategy issues. Our core services cover all facets of strategy and brand research (awareness, trial and usage research, concept, product and package testing, volumetric forecasting, advertising research, etc.). Your dedicated team of seasoned researchers will recommend the quantitative or qualitative technique best suited to answering your research and business questions.
Phone 1-817-640-6166
www.decisionanalyst.com/services/globalmarketingresearch
dtect
Founded 2023 | 20 employees
Roddy Knowles, VP, Product
dtect is the data quality platform that prevents survey fraud. A purpose-built and independent platform, dtect was designed to eliminate the headaches caused by poor-quality data in market research. Our unique position in the research ecosystem allows us to proactively prevent fraudulent participants from entering surveys, saving valuable time and resources throughout the data collection process. By setting a new standard for data quality, dtect provides market research firms with a platform that ensures data integrity and delivers a distinct competitive advantage.
E-mail hello@dtect.io
www.dtect.io
Eleven Market Research, LLC
Founded 2021 | 7 employees
Brandon Johnson, CEO
ElevenMR is a global quantitative market research company with a U.S.-based team of market research experts. We offer both online and custom-dialed phone methodologies. We have access to over 100 online sample partners and to 150+ countries, covering consumer, B2B and health care. We use a proprietary in-house sample management platform that serves as a security hub for all respondent traffic. This allows us to offer great feasibility, speed and affordability. However, online panels cannot reach all audiences, like Fortune 500/C-level executives or niche DMs. For these audiences we offer a customer-dialed phone methodology with interviewers recruiting from our custom database or your list. Our high-level, well-trained interviewers use an existing online link to complete the interview (these are not hourly CATI workers). These interviews yield very high-quality data. Contact us: bids@elevenmr.com.
Fieldwork
Founded by moderators 1980 | 400 employees
Steve Raebel, President
Let us support you! We have been global for decades! We know what you need. Our specialties feature consumer (including global) research, medical, physicians and patients, B2B, mock jury, CX/UX and more. For over 40 years, Fieldwork has recruited the highest-quality consumer, medical and business respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management and our commitment to hospitality and solutions-driven partnership is at the core of everything we do. When you choose Fieldwork, rest assured that customer service will seamlessly blend into the background while we handle the details and create the perfect environment for your next research project. Focus on the research. We’ll do the rest!
Phone 1-800-863-4353
www.fieldwork.com/market-research-services
Global Survey
Founded 2008 | 100 employees
Mayank Bhanushali, Founder and Managing Director
Global Survey, as our name suggests, is one of the global leaders in using digital data collection to power analytics and insights. We provide data-driven decision-making for clients who listen to and interact with the world’s consumers and business professionals through Global Survey online panels, as well as mobile, digital and social media technologies. We apply the breadth of over 88 online consumer panels and communities across 70 countries to your market research studies. And we’re dedicated to continually fine-tuning our panel network to ensure quality and growth as your research needs change over time. Global Survey works with many of the world’s leading market research agencies, media agencies and corporations.
Phone +91-740322 0322
www.globalsurvey.gs
Harmon Research
Founded 2009 | 127 employees
Stephanie Vincent, Executive Vice President
Harmon Research is an insights research company that specializes in data collection. We conduct consumer studies across more than 43 countries. We have conducted hundreds of studies that spanned a minimum of 10 countries, showcasing our global reach and expertise. As an example of our capabilities, we recently conducted a study with an impressive 14,000 completions in just seven days, spanning 12 different countries and an incidence rate of 12%. We provide our clients with a proprietary panel that goes through constant quality-control checks. We take pride in our robust quality-assurance program, DataDefense, which reviews our data before, during and after the survey. Our surveys have numerous safeguards, such as cut-and-paste blocking, IP geo-check, user emulator blocking, VPN usage detected, TOR network detected, among others. We also have a final open-end review by a live person to ensure the highest-quality data.
Phone 1-714-881-2590
www.harmonresearch.com
Ironwood Insights Group, LLC
Founded 2017 | 300 employees
Brad Larson, CEO and Founder
Ironwood Insights Group offers expert-level consultation and execution across a full-range of global quantitative and qualitative research services. Ironwood supports multinational clients at each stage of their global project needs, ranging from comprehensive study design, sampling methodology consultation and sourcing, recommending the most appropriate data collection methods and interpreting actionable insights based on the unique culture of a given market. Whether the need is qualitative or quantitative, telephone, online or mixed methodology, Ironwood’s in-house, industry-leading capabilities allow clients to maximize the actionability of their global research projects and optimize their budgets for even the most complex multi-market global projects. Contact us to learn more about how Ironwood can provide you with actionable, durable business insights that create a lasting competitive advantage in the United States and around the globe.
E-mail info@ironwoodinsights.com
Phone 1-602-661-0878 x2110
www.ironwoodinsights.com
Quest Mindshare
Founded 2003 | 130 employees
Greg Matheson, Co-CEO Quest Mindshare
Joe Farrell, Co-CEO Quest Mindshare
Launched in 2003 to meet the needs of technology companies, Quest began survey operations to 45,000 persons employed in technical fields. With fast-growing panels and a focus on utilizing the greatest survey security technology, Quest Mindshare is now well-known to provide the most extensive and flexible groups of online panel assets for every B2B and consumer need. Quest’s largest panels reside in North America and Europe but our project management team can superbly tackle your projects anywhere in the world. Let Quest know what your hard-to-find audience is (from ITDMs, financial DMs, web developers to moms with babies, music ratings and everything in between) and the team of market research experts and professionals will either offer support through the diverse panel assets or recommend ways to achieve your target.
E-mail sales@questmindshare.com
Phone 1-416-860-0404
www.questmindshare.com
Skopos World
Founded 1995 | 125+ employees
Darren Mark Noyce, Founding Father
Strength in numbers…Skopos World is the long-established, award-winning, global insights group (Europe, China and across the planet). We deliver research skills and expertise to help clients maximize opportunities originating from “new world” developments. Our qual/quant research toolkit fuses intellect with insight and local knowledge. We deliver the scope and scale – combined with the right attitude and agility – today’s brands need. Our experts ensure the work is trusted and actionable. Skopos pioneered online/digital research in the 1990s, building the first internet panel (OpinionPeople™) in Europe and since launched the leading-edge community platform (Spasys™), introduced Deepr™ for Qual-At-Scale™ and trail-blazed mobile studies and digital UX. Throughout, we have NEVER lost our can-do attitude. Darren Mark Noyce, founder and fellow of the MRS/CIM/RSS (ex-Harris Interactive director, Europe and NYC), often contributes to industry conferences/articles/books around the world.
Phone +44 (0) 207-953-8359
www.Skopos.World
Symmetric, A Decision Analyst Company
Founded 2016 | 150+ employees
Jason Thomas, President of Symmetric
Symmetric owns and operates American Consumer Opinion®, a worldwide online panel that reaches over 7 million consumers in 200-plus countries, spanning North America, Latin America, Europe and Asia. Consumers can sign up to become members in one of 11 languages and complete demographic profiles are maintained for each household. Symmetric also operates five B2B worldwide online panels: Physicians Advisory Council®, Medical Advisory Board®, Executive Advisory Board®, Contractor Advisory Board® and Technology Advisory Board®. Symmetric places a high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Our online panels are carefully balanced, continually refreshed and systematically cleaned. Non-responders, speedsters and cheaters are continually purged. Symmetric provides sample for quantitative and qualitative research and online and offline projects. Additional services include programming, hosting, online communities, tabulation, coding and IHUT mailing.
Phone 1-817-649-5243
www.symmetricsampling.com
WIN Worldwide Independent Network of Market Research
Founded 2017 | 2,100+ employees
Richard Colwell, President
Looking for global research, with local expertise? Look no further! WIN (Worldwide Independent Network) is the only truly international and independent network of market research and opinion companies. Founded in 2017, WIN members are specialists in their markets and cultures, providing access to over 2,100 local expert researchers in 41 countries on all continents except Antarctica. As global thought leaders, WIN stays at the forefront of innovation, sharingknowledge and leveraging the latest technology. Trust WIN for multicountry surveys conducted to the highest global standards on diverse subjects, including political/social issues, branding, advertising, media, retail, economics and corporate research.
E-mail coordinator@winmr.com
winmr.com