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CPG research firms 

CPG brands face an array of challenges on the journey to reach consumers and a misstep at any stage could have dramatic consequences for a product’s reception and longevity. Companies can avoid the risk of marketplace failure by utilizing research partners who specialize in consumer packaged goods and the methods necessary to make them successful.

Whether you’re introducing a new product or improving an existing one, the following companies are ready to meet your research needs. From consumer panels and online surveys to package design and shelf testing, these companies offer a variety of solutions and methodologies to help your brand find success in market.

Aspen Finn

Founded 2021 | 40 employees

Julia Eisenberg, Executive Vice President

Aspen Finn delivers deeper, more relevant insights to help brands grow. Using a proven framework that embraces how people naturally relate to the world, we listen, ask, observe and synthesize feedback into actionable stories to deliver the right balance of consumer perspectives and product needs. We know that to understand what people think, you must first understand how they think. We immerse ourselves in your challenge and deliver custom research with tangible results so your brand can change, persuade, include and grow with confidence. Get in touch: hello@aspenfinn.com.

Phone 1-888-802-1330
aspenfinn.com

Caplena

Founded 2017 | 10 employees

Pascal de Buren, Co-Founder

Maurice Gonzenbach, Co-Founder

Wondering what customers think about your stores in Google Maps Reviews or your customer satisfaction surveys but have no time to read them all? Caplena.com uses augmented intelligence to drastically reduce the amount of time it takes to analyze large amounts of free text from reviews or responses to open-ended questions. Within minutes Caplena identifies topics and auto-tags your entire data set in any of the 31 supported languages, freeing you from repetitive categorization. Focus on what truly matters – producing deeper and more meaningful insights. Thanks to its adaptive AI, Caplena can understand any survey context and industry with minimal user input and no tedious setup. 

Phone 41-79-455-52-17
www.caplena.com

Curion

Founded 2017 | 200+ employees

Sean Bisceglia, CEO

Curion provides world-class insights. From quantitative to qualitative research, we apply proven industry-leading, innovative methods to service over 65% of Global 100 companies. A full-service product and sensory insights firm, we work with clients to determine not what products consumers prefer, but why they are liked and how to make optimizations. Clients mitigate risk of marketplace failure by ensuring only quality products are introduced, providing repeatable delight for consumers. We accomplish this with our expert employees, sensory processes, fully equipped facilities and data insights. In 2019 alone, we tested 105,000 consumers across San Francisco, Chicago, Dallas and New York. The result of a merger between Q Research Solutions and Tragon Corp., Curion pioneered many sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.

Phone 1-224-632-1919
curioninsights.com/certified-moderator-program
curioninsights.com

Decision Analyst

Founded 1978 | 150 employees

Jerry W. Thomas, President and CEO

Decision Analyst helps its clients create winning marketing strategies, develop exciting new products, build powerful brands and optimize pricing. The firm melds qualitative investigations, strategic survey research, advanced analytics, mathematical modeling and simulation to solve the most complex marketing problems. New product development is a major focus, including ideation and brainstorming, new product concept development, concept testing, IHUTs, virtual shelf sets and package testing, name testing, and volumetric forecasting. CPG is Decision Analyst’s major focus, including foods, beverages, OTC drugs, health and beauty. Decision Analyst operates its own worldwide consumer panels and serves clients in the U.S., Canada, Europe and Asia.

Phone 1-817-640-6166
www.decisionanalyst.com/services/newproductresearch

Discuss.io

Founded 2012 | 57 employees

Simon Glass, CEO

Discuss.io is helping the world’s largest companies turn experiences into insights. As the go-to purpose-built qualitative research platform, CX, UX and insights teams, enterprise-level brands and agencies trust Discuss.io to enable deep, purposeful connections with their key audiences and to securely capture and share insights across their organizations in real time. By giving voice to people’s experiences to drive insights and outcomes, Discuss.io is helping to transform the brand and customer relationship and usher in the new area of customer intelligence. Our award-winning technology has enabled hundreds of enterprise-level brands and their partners around the world including Unilever, Target, Ipsos and Mastercard to deliver a new approach for the market research industry. For more information, visit www.discuss.io.

Phone 1-866-557-6716
www.discuss.io

Fieldwork

Founded 1980 | 250+ employees

Steve Raebel, President

Fieldwork has been a qualitative research partner for over 40 years. We recruit consumer, business and medical respondents according to client specifications and host in-person, remote and hybrid research sessions where clients uncover insights for brand and business impact. Our experienced recruiting professionals take pride in providing the highest-quality respondents. Over the years we have developed special techniques to reach audiences beyond our database. We do not believe in a one-size-fits-all approach to recruitment. Whether in our 15 state-of-the-art facilities or online, we match the desired experience to the study requirements. Focus on the research. We’ll do the rest. 

Phone 1-800-863-4353
www.fieldwork.com/market-research-services/research-venues

Fuel Cycle

Founded 2009 | 120+ employees 

Eran Gilad, CEO

Fuel Cycle’s award-winning market research cloud is the most comprehensive intelligence-gathering ecosystem that exists today. Our platform enables decision-makers to maintain constant connections with their customers, prospects and users to uncover real-world, actionable intelligence. By integrating human insight with critical business data, and through automated quantitative and qualitative research solutions, Fuel Cycle’s market research cloud powers product innovation, brand intelligence and enhanced user experience. Breakthroughs require action. We built Fuel Cycle to ignite it.  

Phone 1-323-556-5400
www.fuelcycle.com

InsightsNow

Founded in 2003 | 35+ employees

Dr. David Lundahl, CEO and Founder

InsightsNow is a full-service, award-winning behavioral research firm that partners with companies across a wide array of industry verticals to accelerate business decisions. We specialize in supporting companies’ creation of disruptive innovations for achieving a cleaner, healthier, happier world. Using proprietary and unique behavioral research approaches, we work with clients to discover creative, collaborative and innovative insights. The team has a passion for discovering people’s beliefs, behaviors, triggers, cues and motivations to help identify unexpected human truths that inform and inspire. Through implicit testing applications such as our Implicit/Explicit Test™, custom research solutions or assisted DIY tools, we help find answers faster – improving speed to and success in market. By partnering with InsightsNow, clients can delve into the “why” behind human behavior and design research to address challenges and accelerate innovation by focusing on consumer behaviors and emotional drivers. Visit our website to learn more.

Phone 1-541-757-1404
www.insightsnow.com

Murray Hill National

Founded 2013 | 35 employees

Susan Owens, COO

Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, business-to-business and technology projects. For the last seven years Murray Hill National LLP, rebranded under new ownership, has advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality health care recruitment with access to 465,000 physicians, nurses and more, and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our call center has 45 CATI stations where we conduct all of our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project, your national recruiting experts!

E-mail susan@murrayhillnational.com
Phone 1-972-707-7645
www.murrayhillnational.com

Quest Mindshare

Founded 2003 | 115 employees

Greg Matheson, Managing Partner

Joe Farrell, Managing Partner

Launched in 2003 to meet the needs of technology companies, Quest began survey operations to 45,000 persons employed in technical fields. With fast-growing panels and a focus on utilizing the greatest survey security technology, Quest Mindshare is now well-known to provide the most extensive and flexible groups of online panel assets for every B2B and consumer need. Quest’s largest panels reside in North America and Europe but our project management team can superbly tackle your projects anywhere in the world. Let Quest know what your hard-to-find audience is (from ITDMs, financial DMs and web developers to moms with babies, music ratings and everything in between) and the team of market research experts and professionals will either offer support through the diverse panel assets or recommend ways to achieve your target. 

E-mail sales@questmindshare.com
questmindshare.com
Phone 1-416-860-0404

Toluna

Founded 2000 | 1,400 employees

Frédéric-Charles Petit, CEO

Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.  Toluna is the parent company of Harris Interactive Europe and KuRunData. Together, we strive to push the field of market research toward a better tomorrow. Make sure your product is the one consumers reach for, with Toluna’s innovative solutions designed for the unique needs of CPG companies, including ideation and co-creation; new product development; campaign, creative and message testing; package design; and shelf testing. 

Phone 1-203-834-8585
www.tolunacorporate.com

Veylinx

Founded 2015 | 50 employees

Anouar El Haji, Founder and CEO

Veylinx is the most realistic behavioral insights platform for confidently answering critical business questions during all stages of product innovation. To reliably predict demand, Veylinx captures insights through a Nobel Prize-winning approach in which consumers have real skin in the game. This is a major advance from traditional market research practices that rely on what consumers say they would hypothetically buy. Veylinx’s unique research methodology is trusted by the world’s most innovative consumer goods companies, including P&G, Unilever, PepsiCo, Nestlé, General Mills, Reckitt and Kimberly-Clark.

E-mail info@veylinx.com
veylinx.com